FNAC Study "Connected Objets: The Internet of Things"
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FNAC Study "Connected Objets: The Internet of Things"

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On the occasion of the Connected Conference in Paris, FNAC, in cooperation with Livosphere, conducted a survey on connected hardware consumers, their habits, their expectations, their preferences, and ...

On the occasion of the Connected Conference in Paris, FNAC, in cooperation with Livosphere, conducted a survey on connected hardware consumers, their habits, their expectations, their preferences, and their assumptions about the internet of things.

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  • 1. Connected objects: The internet of things Katia HERSARD Chief E-commerce & Marketing Officer Fnac Fnac Group / 12.06.2014
  • 2. An in-depth survey conducted through our Fnac “innovation panel” Respondents specifics: + Geek profile + Early adopters of innovations + Urban All generations/ages 1Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 3. The concept of connected objects seems to be well known by our respondents. Even if it is still considered as quite a recent one. 2 Means of learning about connected objects Newspaper article Social Media / Internet 58% 49% Television 40% Shops Word of mouth 31% 25% Radio 24% 94% are familiar with the concept of connected objects 60% declare knowing the concept quite well 51% heard of connected objects more than a year ago Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 4. An object allowing an easier & simplified life 3Fnac Group / 12.06.14 / Connected objects: the Internet of things AN EASIER LIFE "La centralisation des données permettant d'obtenir des statistiques " " Ils simplifient la vie " " Le fait de faciliter la vie de tous les jours … " SIMPLICITY OF USAGE " Pratiques à utiliser, à distance, à plusieurs simultanément " " Permet la compilation de données et le suivi de celles-ci "
  • 5. …. a coach for a healthier well-being 4 "Bilan activité et historisation " "La possibilité d’avoir un historique " "Le suivi des courbes de poids automatiquement " KEEPING TRACK OF YOUR PERFORMANCES THE COACHING ASPECT " Les données fournies le côté coaching les objectifs à atteindre " " En matière de santé, le coté "coaching" voire culpabilisant si l'activité physique exercée sur une période donnée est insuffisante. Cela me pousse à bouger plus qu'avant " " En ce qui me concerne, j'ai un fit bit, ce qui me permet de connaitre le nombre de pas que j'ai fait dans la journée, de connaître le nombre de calories dépensées et de pouvoir adapter mon alimentation en fonction J'aime pouvoir aller plus loin certains jours, me dépasser… " Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 6. 5Fnac Group / 12.06.14 / Connected objects: the Internet of things An object that helps with your everyday life & home living CONTROL CENTRALIZATION " La centralisation des données permettant d'obtenir des statistiques" " Aspect pratique et simple, la centralisation des informations dans le smartphone, la simplification et le gain de temps de certaines tâches " CONNECTED HOME " La mobilité : pouvoir avoir un accès partout « « mieux gérer sa maison, énergie en étant connecté à son téléphone »
  • 7. 6 “Connected objects” are mainly considered to be an expensive modern technological breakthrough. 47% 50% 49% 49% 52% 60% 54% 40% 28% 20% 16% 46% 42% 42% 41% 34% 21% 13% 19% 5% 5% 5% MODERN EXPENSIVE TECHNOLOGICAL BREAKTHROUGH TREND THE FUTURE PRACTICAL USEFUL NON ESSENTIAL COMPLICATED TO USE HARMFUL TO YOUR HEALTH DANGEROUS Somewhat agree Strongly agree Total Agree 93% 92% 91% 90% 86% 81% 69% 59% 33% 25% 21% Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 8. 7 An expensive perception however a possibility of finding affordable products in each family of products “Connected Objects” are not affordable products and are very expensive “Connected Objects” are very expensive for what they are 77% 71% There are certain families of products for which prices are affordable We can find affordable products in each family of “Connected Objects” It is expensive but truly justified 52% 39% 25% 16% Are willing to pay dearly in order to have a “Connected Object” EXPENSIVE for 92 % Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 9. 8 84% declare having heard of Smart watches 70% for Connected bracelets 67% for Smart printers 65% for Smart surveillance cameras 64% for Connected glasses In terms of aided awareness the two most emblematic products are Smart Watches and Connected Bracelets. Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 10. 9 A coherent price perception compared to the reality of pricing Smart weight scales 138 € Price: 99-179 € Connected bracelet 147 € Price: 69-199 € Smart watch 177 € Price: 50-233 € Smart alarm systems 251 € Price: 90-299 € Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 11. 10 Domotics and health objects are considered to be the most useful products in comparison with other categories 85% 85% 80% 69% 65% 64% 57% 53% 51% 50% 44% 41% 37% 32% 29% 24% 17% 9% 5% 4% SMART ALARM SYSTEMS SMART SURVEILLANCE CAMERAS SMART SMOKE DETECTORS SMART PRINTERS SMART THERMOMETERS SMART BLOOD PRESSURE MONITORS SMART BABY MONITORS SMART PILL CONTAINERS SMART WATCHES SMART LOCKS SMART FRIDGE CONNECTED BRACELET SMART WEIGHT SCALES SMART LAMPS CONNECTED PLANT SENSORS SMART GLASSES CONNECTED TOYS SMART SHOES CONNECTED FORKS CONNECTED CIGARETTEUseful DOMOTICS HEALTH Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 12. 11 Our customers declare to be already well equipped and bring up in-depth feedbacks on this market. 41%possess a “Connected Object” 60% 33% 3% associated mobile O.S Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 13. 12 Usefulness and practicality of the product drive the purchase. Not perceived as gadgets Gadget-like aspect 27% Fnac Group / 12.06.14 / Connected objects: the Internet of things . Very Practical 61% Curiosity 39% Early adopter 23% Innovating aspect 45% Usefulness 40% Concept of connecting things 40% Gadget-like aspect 27%
  • 14. 13 In comparison with other technological products, customer reviews seem highly important when preparing the purchase searched for Information on Specialized Websites 55% 48% viewed Customer Reviews 43% read Newspaper articles40% compared Retailers / E-commerce websites 22% visited Retailers/Websites to get a clearer idea Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 15. 14 A truly recent market in terms of purchase purchased their products in the last 3 months 50% 58% 43% 33% 24% 23% 20% 6% 2% 4% 2% 2% 3% Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 16. 15 The price is not the most important criteria in terms of product choice. USER FRIENDLINESS ASSOCIATED MOBILE O.S. DESIGN PRICE LATEST EDITION SIZE BRAND 9.8 9.5 8.9 8.7 8.5 8.4 7.8 Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 17. 16 96% are satisfied with their connected objects 51% 44% 42% 30% 36% 34% 20% 11% 8% 11% 42% 48% 48% 56% 49% 45% 40% 47% 25% 17% User friendliness Design Handling of the product Associated mobile App Synchronisation Autonomy Break resistance Third party applications The communatarian aspect After Sales Services Somewhat Satisfied Very Satisfied Total Satisfied 93% 92% 90% 86% 85% 79% 60% 58% 33% 28% Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 18. 17 An important weight for Internet purchases (declarative) 60 % 40 % Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 19. 18 Retailer selection criteria COMPETITIVE PRICES LATEST TRENDS TECHNICALLY COMPETENT STAFF AFTER SALES SERVICES INTERESTING PROMOTIONS RETAILER/SITE REPUTATION WIDE RANGE OF PRODUCTS 70 % 63 % 62 % 55 % 55 % 54 % 54 % Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 20. 19 Even if the price is not the 1st issue, it is still important in selecting a retailer that proposes the best price on the market 70% 63% 62% 55% 55% 54% 54% 50% 49% 46% 41% 37% 35% 26% COMPETITIVE PRICES LATEST TRENDS TECHNICALLY COMPETENT STAFF AFTER SALES SERVICES INTERESTING PROMOTIONS RETAILER/SITE REPUTATION WIDE RANGE OF PRODUCTS HIGH-END PRODUCTS STAFF IS ATTENTIVE TO YOUR NEEDS STAFF RAPIDLY AVAILABLE A REFERENCE FOR CONNECTED OBJECTS ABILITY TO TEST THE PRODUCT ABILITY TO BUY COMPLEMENTARY PRODUCTS A PROFESSIONNAL DEMONSTRATING THE USE OF THE PRODUCT Very important Total Important 96% 93% 84% 92% 88% 87% 89% 84% 82% 80% 78% 67% 78% 58% Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 21. 20 Smart watches seem to highly progress and are considered to be most wanted product in terms of future purchases 38% have the intention of purchasing a Smart smoke detector 52% have the intention of purchasing a Connected bracelet 56% have the intention of purchasing a Smart watch 47% have the intention of purchasing a Smart printer 37% have the intention of purchasing a Smart surveillance camera Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 22. For the moment, well established brands hold the first positions in terms of aided awareness. 21 20% 94 % 85 % 78 % 46 % 30% Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 23. Considered brands for next purchase 22 38% 31% 21 % 15% Fnac Group / 12.06.14 / Connected objects: the Internet of things 15% 11% havent’ made up their minds yet32% considered by considered by consideredby considered by consideredby consideredby
  • 24. 23 An high growing market: 26% of our clients planned to purchase a connected object in the months to come 26 % have the intention of purchasing a "Connected Object" in the months to come 7 % have the intention of offering a "Connected Object" as a gift in the months to come ? ?? ? ? 29 % haven’t yet decided if they are going to purchase a "Connected Object" Fnac Group / 12.06.14 / Connected objects: the Internet of things
  • 25. In collaboration with