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Failcon Zurich – April 16th, 2013


FAILURE BY
OMISSION
By @LiamBoogar
Editor @RudeBaguette

This presentation available at http://slideshare.net/liamboogar
INTRODUCTION                                    2

WHO AM I?
‣   Born in the Silicon Valley
‣   Moved to France in 2010

‣   Rude Baguette – France’s Startup Blog
      ‣ Launched in November, 2011
      ‣ 50K UV/month today
      ‣ 47% readers in France
      ‣ Referenced by TechCrunch, Pandodaily,
        GigaOm, TheNextWeb, TechMeme, etc.
Different kinds of Failure

                             Feedback



                                          Lean
            Land of the                  Startup
             living dead
Slow                                                 Fast
                                          Quitting
            Failure by
            Omission



                             Isolation
IT TAKES TWO TO FAIL                                4

Entrepreneurs fail, Yes.




…But friends, family, and loved ones pay as well.
IT TAKES TWO TO FAIL                                               5

Friends, family, and loved ones have an obligation to give
critical feedback, if only for self-preservation.




If a cofounder relationship is like being married, then families
of founders need to act as cofounders, too.
IF YOU DON’T CATCH THEM, THEY WILL FALL                  6

When you see Rock Bottom, you know what it looks like.




        It’s not pretty. And it’s already too late.
CEO: “CHIEF EXCREMENT OFFICER”                    7




Help founders do their job - Dealing with S#!T.
VALUABLE FEEDBACK VS. CRITICISM                                               8

Constructive Feedback explains Why: “This is Why I won’t like
this”


                            Criticism says What “I don’t like what you’re doing”


Constructive Feedback answers How “This is how it could be
better”


                          Criticism says Who “I am not who this product is for”


Constructive Feedback tells Where “This is where you went
ENTREPRENEURS, YOU HAVE A RESPONSIBILITY            9
TOO
If you are not asking for constructive feedback,




                         you are already failing.
FAILURE BY OMISSION –   10
@LIAMBOOGAR

FAIL FASTER.
FAIL
TOGETHER.

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Failure by Omission

  • 1. Failcon Zurich – April 16th, 2013 FAILURE BY OMISSION By @LiamBoogar Editor @RudeBaguette This presentation available at http://slideshare.net/liamboogar
  • 2. INTRODUCTION 2 WHO AM I? ‣ Born in the Silicon Valley ‣ Moved to France in 2010 ‣ Rude Baguette – France’s Startup Blog ‣ Launched in November, 2011 ‣ 50K UV/month today ‣ 47% readers in France ‣ Referenced by TechCrunch, Pandodaily, GigaOm, TheNextWeb, TechMeme, etc.
  • 3. Different kinds of Failure Feedback Lean Land of the Startup living dead Slow Fast Quitting Failure by Omission Isolation
  • 4. IT TAKES TWO TO FAIL 4 Entrepreneurs fail, Yes. …But friends, family, and loved ones pay as well.
  • 5. IT TAKES TWO TO FAIL 5 Friends, family, and loved ones have an obligation to give critical feedback, if only for self-preservation. If a cofounder relationship is like being married, then families of founders need to act as cofounders, too.
  • 6. IF YOU DON’T CATCH THEM, THEY WILL FALL 6 When you see Rock Bottom, you know what it looks like. It’s not pretty. And it’s already too late.
  • 7. CEO: “CHIEF EXCREMENT OFFICER” 7 Help founders do their job - Dealing with S#!T.
  • 8. VALUABLE FEEDBACK VS. CRITICISM 8 Constructive Feedback explains Why: “This is Why I won’t like this” Criticism says What “I don’t like what you’re doing” Constructive Feedback answers How “This is how it could be better” Criticism says Who “I am not who this product is for” Constructive Feedback tells Where “This is where you went
  • 9. ENTREPRENEURS, YOU HAVE A RESPONSIBILITY 9 TOO If you are not asking for constructive feedback, you are already failing.
  • 10. FAILURE BY OMISSION – 10 @LIAMBOOGAR FAIL FASTER. FAIL TOGETHER.

Editor's Notes

  1. 2/3 of Startups under JEI Status
  2. 2/3 of Startups under JEI Status
  3. 2/3 of Startups under JEI Status
  4. 2/3 of Startups under JEI Status
  5. 2/3 of Startups under JEI Status
  6. 2/3 of Startups under JEI Status