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Creating Communities of Readers:
      The Role of Open APIs


                           Leonhard Dobusch
       Freie Universität Berlin – School of Business & Economics
                    and stiftung neue verantwortung




                        Frankfurt Digital Night
                          October 10, 2012
Publishing as creating community


New tools for creating community



Openness is a feature
Publishing as creating community
„For unto every one that hath shall be given.”

Bild: Raul654, CC-BY-SA, http://de.wikipedia.org/w/index.php?title=Datei:Gutenberg_Bible.jpg
What is popular becomes ever more popular.

Bild: Raul654, CC-BY-SA, http://de.wikipedia.org/w/index.php?title=Datei:Gutenberg_Bible.jpg
Bild: http://media.oregonlive.com/opinion_impact/photo/fifty-shades-of-fan-fiction-20031343jpg-5fa187f91c005f97.jpg
(POTENTIAL)               (POTENTIAL)
               READERS                CONNECTIONS
                                 5         10




                                 10       45




                                 15       105

Bild: Shirky, C. (2008), p. 27
New tools for creating community
Ebook revenue in
Germany 2011:      1%
€ 38m




                   99%
„Readmill gets interesting
when as many other e-book
reading programs and devices
as possible feed the Readmill
central server with data.“
Felix Knoke, Spiegel Online
Openness is a feature
Competition of APIs




         API




Competition of services
„Tear down this wall!“




Bild: Reagn White House Phtographs, http://commons.wikimedia.org/wiki/File:President_Reagan_giving_a_speech_at_the_Berlin_Wall,_Brandenburg_Gate,_Federal_Republic_of_Germany._June_12,_1987.jpg
The market is still
out there.            1%




                      99%
API
Conclusion

Publishing is a social network business



New tools create new communities



Open APIs to contain new giants
Kontakt

E-Mail:
Leonhard.Dobusch@fu-berlin.de

Twitter:
@leonidobusch

Blogs:
www.thebusinessweb.de
www.governancexborders.com

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Creating Communities of Readers: The Role of Open APIs