Leslie Bradshaw @ Generator Forum

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Leslie Bradshaw @ Generator Forum

  1. 1. Communications Manager Friedman Foundation // Generator Forum // December 11, 2008
  2. 2. best practices are universal .
  3. 3. listen participate reciprocate recognize be authentic innovate
  4. 4. how c-span did it.
  5. 5. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/
  6. 6. <ul><li>Challenge: </li></ul><ul><li>Engage and connect the American people to the political process </li></ul><ul><li>Establish lasting resources on a limited budget </li></ul><ul><li>Transform C-SPAN’s image in the eyes of online influencers and tech communities </li></ul><ul><li>Introduce C-SPAN’s core audience to online media, reporting and communities </li></ul><ul><li>Solution: </li></ul><ul><li>Leverage open source technologies </li></ul><ul><li>Exchange social capital </li></ul><ul><li>Allow for embedding, imperfection and interaction </li></ul>
  7. 7. be exclusive for the bang .
  8. 9. be inclusive to sustain.
  9. 10. Linked to thousands of blog posts Gave on-air time to reading blog and Twitter posts Followed-up with as many folks as possible
  10. 12. “ [C-SPAN’s Debate Hub] is full of people doing the same thing . I love this day in media technology.  It’s a true marketplace of ideas with instant access.  is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
  11. 13. <ul><li>Worked with the Twitter community to brand hashtags </li></ul><ul><li>Created a “leader board” to incentivize participation </li></ul><ul><li>Interacted through the @cspan Twitter account </li></ul>
  12. 15. “ open” is efficient and credible .
  13. 16. <ul><li>Moved quickly to design/develop each Hub </li></ul><ul><li>Used entirely open-source software </li></ul><ul><li>Based on heavily-customized WordPress </li></ul>
  14. 17. furthering their mission, C-SPAN connected millions to the political process
  15. 18. 6 “must-haves” for non-profits
  16. 19. http://anorangeamerica.com/ (complex issue? turn to data-visualization + info-graphics) http://jess3.com/ http:// www.energystar.gov
  17. 20. http://labs.google.com/ (no matter your size or budget, innovation is essential) http://labs.digg.com/ http://sunlightlabs.com/
  18. 21. http://www.soapblox.net (left) (for your issues, consider state blogs and diary sites) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right)
  19. 22. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with ‘quality-of-experience’ advertising)
  20. 23. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source)
  21. 24. http://www.wethecitizens.com/ (socially mobilize constituents… display their impact) http://my.barackobama.com
  22. 25. New Media Strategies, Inc. Web: www.newmediastrategies.net Address: 1100 Wilson Blvd Suite 1400 Arlington, VA 22209 <ul><li>Leslie A. Bradshaw </li></ul><ul><ul><li>Blog: www.lesliebradshaw.com </li></ul></ul><ul><ul><li>Twitter: www.twitter.com/leslieann44 </li></ul></ul><ul><ul><li>Email: [email_address] Phone: 703.253.0050 x 187 </li></ul></ul>

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