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NetPower - sosiale medier og innovasjon


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Slides for kick-off meeting for our new research project "NETworked POWER. Innovation by social software".

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NetPower - sosiale medier og innovasjon

  1. 1. NETworked POWER oppstartsmøte 9. Juni 2009
  2. 2. <ul><li>Hvorfor gjør Alexander Staubo dette? </li></ul><ul><li>Han har selv opplevd dette som et problem? </li></ul><ul><li>Han har kompetanse til å gjøre noe med det? </li></ul><ul><li>Med sin kompetanse tok det egentlig ikke særlig tid? </li></ul><ul><li>Han får anerkjennelse for sitt arbeid? </li></ul><ul><li>Fordi det er gøy? </li></ul>
  3. 5. <ul><li>SOSIAL PROGRAMVARE/ SOSIALE MEDIER </li></ul>
  4. 6. Foto: whurley - CC 2.0 Generic
  5. 7. <ul><li>Eric von Hippel: Lead-user innovation </li></ul><ul><li>Brukerdreven innovasjon </li></ul>Foto: jeanbaptisteparis CC 2.0 Generic “ Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents”
  6. 8. Det finnes en egen pool for bike-hacks på flickr: “All cleaned up! This is my townie/grocery bike. I picked it up for $15 at yard sale. I added the handlebars, grips, cranks, rear freewheel, had the rear wheel re-dished and the Brooks. Tomorrow she gets a new set of fluted fenders and some leather mudflaps. I made the front box by attaching the legs from an old wald basket to an antique Pepsi box. I live on top a steep hill so the gearing is 40x18 so I can make it home“. CC-licence: .
  7. 9. WIKINOMICS som forretningsmodell? <ul><li>“ These new forms . . . enable firms to harvest external knowledge, resources, and scale that were all previously impossible. Whether your business is closer to Boeing or P&G, or more like YouTube or Flickr, there are vast pools of external talent that you can tap with the right approach. Companies that adopt these models can drive important changes in their industries and rewrite the rules of competition” </li></ul>
  8. 11. <ul><li>Charles Leadbeater </li></ul><ul><li>Mass innovation not mass production </li></ul>Foto: DavePress CC 2.0 Generic “ If the culture that the web is creating were to be reduced to a single, simple design principle, it would be the principle of With. The web invites us to think and act with people, rather than for them, on their behalf or even doing things to them. The web is an invitation to connect with other people with whom we can share, exchange and create new knowledge and ideas through a process of structured lateral, free association of people and ideas. The principle underlying the web is the idea of endless, lateral connection.”
  9. 12. <ul><li>MARK GRANOVETTER (1973) </li></ul><ul><li>Svake bånd (kontakter/mennesker vi ikke har nære sosiale relasjoner til) har stor verdi, fordi disse menneskene er del av andre fellesskap og dermed sitter de også på en annen kunnskap enn vår umiddelbare sfære. </li></ul><ul><li>Det er nettopp denne nettverksmekanismen vi kan utnytte enda bedre med nettverksteknologi: Bygge opp og opprettholde store sosiale nettverk og gjennom dem få den informasjonen vi trenger (eller ikke visste at vi trengte). </li></ul>Foto: Cobalt123 - CC 2.0 Generic
  10. 13. <ul><li>Trekke veksler på ekstern kunnskap og eksterne ressurser. </li></ul>INNOVASJON Skape mer effektive systemer for samarbeid og kreativ idéutvikling internt i organisasjonen (uavhengig av tid og rom).
  11. 14. <ul><li>HVORDAN LYKKES? </li></ul>
  12. 16. Monologue has given way to dialogue . Content is the new democracy and we the people, are ensuring that our voices are heard. The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures. Engage or die Social media is about speaking with, not “to” or “at” people. It all starts with respect. Listening is marketing Participation is marketing. Media is marketing. Conversations are marketing. Comments are marketing. (CC)
  13. 17. Bidra med bra innhold! Kommuniser og delta i dialog! Oppfordre til innholdsproduksjon! INNSATSVILJE
  14. 18. <ul><li>TAKK! </li></ul>