Your SlideShare is downloading. ×
Starbucks Story- Digital Strategy & Social Integration
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Starbucks Story- Digital Strategy & Social Integration

1,517

Published on

Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his …

Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.

Published in: Business
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,517
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Strategy &Social Integration
  • 2. # 1 Most engaged brand online Altimeter Report 2009
  • 3. # 1 brand on Facebook
  • 4. 5
  • 5. One of the most tweeted brands on Twitter
  • 6. Millions of engaged loyalty members
  • 7. Engage genuinely – hear the voices
  • 8. VIA – Starbucks instant
  • 9. THE FLYWHEEL EFFECT Digital Social Media owned/paid Integrated: Stores & Global Earned Partners! Retail Media CPG Loyalty/Card Traditional Media

×