Starbucks Story- Digital Strategy & Social Integration

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Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his …

Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.

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  • 1. Digital Strategy &Social Integration
  • 2. # 1 Most engaged brand online Altimeter Report 2009
  • 3. # 1 brand on Facebook
  • 4. 5
  • 5. One of the most tweeted brands on Twitter
  • 6. Millions of engaged loyalty members
  • 7. Engage genuinely – hear the voices
  • 8. VIA – Starbucks instant
  • 9. THE FLYWHEEL EFFECT Digital Social Media owned/paid Integrated: Stores & Global Earned Partners! Retail Media CPG Loyalty/Card Traditional Media