• Like
  • Save
Starbucks Story- Digital Strategy & Social Integration
Upcoming SlideShare
Loading in...5
×
 

Starbucks Story- Digital Strategy & Social Integration

on

  • 1,459 views

Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his ...

Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.

Statistics

Views

Total Views
1,459
Views on SlideShare
1,457
Embed Views
2

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 2

http://www.slashdocs.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Starbucks Story- Digital Strategy & Social Integration Starbucks Story- Digital Strategy & Social Integration Presentation Transcript

    • Digital Strategy &Social Integration
    • # 1 Most engaged brand online Altimeter Report 2009
    • # 1 brand on Facebook
    • 5
    • One of the most tweeted brands on Twitter
    • Millions of engaged loyalty members
    • Engage genuinely – hear the voices
    • VIA – Starbucks instant
    • THE FLYWHEEL EFFECT Digital Social Media owned/paid Integrated: Stores & Global Earned Partners! Retail Media CPG Loyalty/Card Traditional Media