Presentation at Anglicare National Conference, Adelaide, 15th Sept 2010

1. advanced communication strategies and tools
Anglicare
and
social media
What is it and how do Lee Hopkins
we do it effectively? 15th September 2010

2. of what you think you know
about life online is wrong

4. ! Social media
connect
keep in touch
around the world

7. ! Where we currently are

8. 1.China 1.34 billion
2.India 1.19 billion
3.Facebook 0.5 billion
4.USA 0.3 billion

9. Australian Population Clock
22,459,291

10.  95 short paragraphs
that changed
business on the
internet for ever
 the first website to
be turned into a
book – cluetrain.com

11. 3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability

13. It’s all about the
conversation

15. ¾ of Australian consumers use social technologies
¼ create their own content

16. Average Australian Social Networker earns $73,876

17. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009

18. ROI Two definitions
 Return on Investment
 Return on Involvement
 non-involvement = Cost Of Inaction
(courtesy of Laurel Papworth)

20. 2.0 It is...
A 5,000
piece
puzzle?

21. Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

22. 1 blogs

23. 2 Twitter

24. ? WTF Twitter?

25. 3 Social networking

30. 4 Podcasting

31. podcast listen anywhere

32. podcast listen anywhere
auditory
kinesthetic
visual

33. 1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!

34. video
http://www.youtube.com/watch?v=VSdxqIBfEAw

36. What’s the
world’s favourite
search engine?

37. What’s the
second-favourite
search engine?

38. Which site is the
world’s largest
video site?

39. “YouTube leads video sites at nearly 144 million
videos. Users upload over 65,000 videos per
day”
Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/
“Facebook receives some 415,000 260,000
video uploads per day”
Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

40. What you need to be aware of

41. 1. Have something they can get
excited about
2. Go where they are
3. Always be personal in your
approach
4. Learn to relinquish control
5. Let others tell your story
for you

42. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:
• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter

43. of what you think you know
about life online is wrong

44. of all statistics in
presentations are made up