Where to Get Payday Loan Leads Presentation

1. LeadsMarket.com
Short Term
Loans
Who, Why, When, Where and How
of Real Marketing.
By Frank Kasimov

2. Contoso Ltd.
What youwill learn today:
Who
Target the right audience
Why
Customize marketing
message for each audience
based on what they are
looking for
When
Timing is very important
Where
Market where customers
are looking
How
Step by step methods
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3. Contoso Ltd.
Needmoney to repaidcar or flat tire
Who: Car owners have 16,670,000 car accidents each year in US.
Why: Need car to get to work
When
When they are looking for
car repaid shop or tire
store.
Where
Google, Yelp, CitySearch,
FourSquare, other local
directories
How
Paid search ads that
promote a loan they can
take to pay for this
expense
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3This Photo by Unknown Author is licensed under CC BY-NC-ND

4. Contoso Ltd.
Needmoney to pay dentistor doctor
Who: everyone
Why
We need to be healthy to
work
When
When they are looking
for dentist or doctor
Where
Google, Bing, local
directories like Yelp,
CitySearch, others.
How
Paid search ads, banner
ads.
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This Photo by Unknown Author is licensed under CC BY-NC

5. Contoso Ltd.
Apartment Rent
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Who: Renters
Why: Paydate vs Rent Due
When: Once a month
Where: Online, Offline
How: Banners on
Facebook and Native Ads
and Google Display
Network, Direct Mail This Photo by Unknown Author is licensed under CC BY

6. Contoso Ltd.
Downpaymentsand securitydeposits
Who: everyone.
Why: When buying a car or rending a new apartment often such payments are required.
When
When person is shopping
for car or looking for new
apartment
Where
Classified ad websites,
Google, Marketplace
websites
How
Banner ads, Search ads
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7. Contoso Ltd.
Other Opportunities
31,216,000 move each year
Moving
When people move from
old place to new one they
often need money to pay
for moving expenses and
buy new things.
17,292,000 baby related
searches each year
Events
Wedding, new baby,
funerals, and valentine's
day cost money to
organize. Even to attend
and bring gifts is
expensive.
Gift Shopping
Discounts
Everyone buys gifts and
likes to shop during
discounts that cover
interest rate on the loan.
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8. Contoso Ltd.
Market Opportunity
100 million consumers. $70 billion a year industry.
Online 60%
○ Request loan from anywhere
○ Money deposited to bank account
○ All ages
○ Many marketing channels not well
promoted by US affiliates:
WhatsApp, Viber, others.
Offline 40%
○ 15% move from requesting loan in store to requesting
online each year.
○ Direct Mail, Radio Ads, TV
○ NextDoor: is like Facebook but for neighbors
○ Streaming radio apps like Pandora
○ Google Maps Business Listings and other local
directories when consumer is looking for payday store
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9. Contoso Ltd.
Other Marketing Channels
Twitter and Forums
○ People who need money ask other people
online how and where they can borrow money.
○ Many software offer social listening capabilities
○ Listen to conversations and offer answers to
questions about loans
○ Automate this
Digital TV
○ People don’t watch TV anymore and stop paying
for cable TV.
○ But they watch Over the Top (OTT) services on
their TV: Netflix, Hulu.
○ Some of these services have ads that are more
targeted and cheaper than TV ads.
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10. Contoso Ltd.
Marketingchannels
Competitive
Not Competitive
Expensive Affordable
NextDoor
https://twitchadvertising.tv/
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Twitch
Job Websites
Google
Facebook
Bing Native Display
Hulu
https://ads.nextdoor.com/

11. Contoso Ltd.
Geofencing:
Only target people who visited payday stores
Who and Why
• Who: People who visit
payday stores. More
payday stores in US than
McDonald’s
• Why: Easier to apply
online
When and Where
• When: anytime
• Where: using online ads
How
• buy device IDs of mobile
phones that visited
payday stores from data
brokers or directly from
app develpers.
• Load device IDs to DSP
platforms and get cross
browser identity
• Advertise only to these
devices
• Exclude placements that
send bot traffic
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