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Where to Get Payday Loan Leads Presentation
- 1. LeadsMarket.com Short Term Loans Who, Why,When, Where and How of Real Marketing. By Frank Kasimov
- 2. Contoso Ltd. What youwilllearn today: Who Target the right audience Why Customize marketing message for each audience based on what they are looking for When Timing is very important Where Market where customers are looking How Step by step methods Add a footer 2
- 3. Contoso Ltd. Needmoney torepaidcar or flat tire Who: Car owners have 16,670,000 car accidents each year in US. Why: Need car to get to work When When they are looking for car repaid shop or tire store. Where Google, Yelp, CitySearch, FourSquare, other local directories How Paid search ads that promote a loan they can take to pay for this expense Add a footer 3This Photo by Unknown Author is licensed under CC BY-NC-ND
- 4. Contoso Ltd. Needmoney topay dentistor doctor Who: everyone Why We need to be healthy to work When When they are looking for dentist or doctor Where Google, Bing, local directories like Yelp, CitySearch, others. How Paid search ads, banner ads. Add a footer 4 This Photo by Unknown Author is licensed under CC BY-NC
- 5. Contoso Ltd. Apartment Rent Adda footer 5 Who: Renters Why: Paydate vs Rent Due When: Once a month Where: Online, Offline How: Banners on Facebook and Native Ads and Google Display Network, Direct Mail This Photo by Unknown Author is licensed under CC BY
- 6. Contoso Ltd. Downpaymentsand securitydeposits Who:everyone. Why: When buying a car or rending a new apartment often such payments are required. When When person is shopping for car or looking for new apartment Where Classified ad websites, Google, Marketplace websites How Banner ads, Search ads Add a footer 6
- 7. Contoso Ltd. Other Opportunities 31,216,000move each year Moving When people move from old place to new one they often need money to pay for moving expenses and buy new things. 17,292,000 baby related searches each year Events Wedding, new baby, funerals, and valentine's day cost money to organize. Even to attend and bring gifts is expensive. Gift Shopping Discounts Everyone buys gifts and likes to shop during discounts that cover interest rate on the loan. Add a footer 7
- 8. Contoso Ltd. Market Opportunity 100million consumers. $70 billion a year industry. Online 60% ○ Request loan from anywhere ○ Money deposited to bank account ○ All ages ○ Many marketing channels not well promoted by US affiliates: WhatsApp, Viber, others. Offline 40% ○ 15% move from requesting loan in store to requesting online each year. ○ Direct Mail, Radio Ads, TV ○ NextDoor: is like Facebook but for neighbors ○ Streaming radio apps like Pandora ○ Google Maps Business Listings and other local directories when consumer is looking for payday store Add a footer 8
- 9. Contoso Ltd. Other MarketingChannels Twitter and Forums ○ People who need money ask other people online how and where they can borrow money. ○ Many software offer social listening capabilities ○ Listen to conversations and offer answers to questions about loans ○ Automate this Digital TV ○ People don’t watch TV anymore and stop paying for cable TV. ○ But they watch Over the Top (OTT) services on their TV: Netflix, Hulu. ○ Some of these services have ads that are more targeted and cheaper than TV ads. Add a footer 9
- 10. Contoso Ltd. Marketingchannels Competitive Not Competitive ExpensiveAffordable NextDoor https://twitchadvertising.tv/ 10 Twitch Job Websites Google Facebook Bing Native Display Hulu https://ads.nextdoor.com/
- 11. Contoso Ltd. Geofencing: Only targetpeople who visited payday stores Who and Why • Who: People who visit payday stores. More payday stores in US than McDonald’s • Why: Easier to apply online When and Where • When: anytime • Where: using online ads How • buy device IDs of mobile phones that visited payday stores from data brokers or directly from app develpers. • Load device IDs to DSP platforms and get cross browser identity • Advertise only to these devices • Exclude placements that send bot traffic Add a footer 11