This presentation has been given at X|Media|Lab Sweden 2011 in Malmö on January 21 2011, by Ivo van Barneveld

1. Augmented Reality,
the next mass medium
X|Media|Lab Sweden
Ivo van Barneveld
Layar

3. 2015

9. 2011

10. Berlin wall

11. WTC

12. Earthquake information

13. Satellite tracker

14. Audi A1, Moscow

15. Foursquare

16. ScavengAR Hunt

17. Uninvited Art exhibition, MoMA

18. V-commerce

19. Open
Platform

20. The next mass medium

21. Multiple Mechanisms

22. A story you’ve heard before....
Mass adoption
New medium
New devices

23. Television
Mass adoption
New medium
New devices

24. Internet
Mass adoption
New medium
New devices

25. Augmented Reality
Mass adoption
?
New medium
New devices

28. Layar brings impactful augmented reality
experiences into people’s everyday lives

29. The Layar ecosystem
Distribution
Brands, Content Layers
Developers Layar End user
publishers
Search &
Discovery

30. Healthy ecosystem
• Layar developers are:
• making money
1,000s of developers
• getting funded
>1,700 published layers
• hiring people
>1M active users
• advertising their business
• building new businesses

31. Layar Partner Network
> 40 Layar Partners worldwide

32. Layar Distribution
Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
available available available imminent

33. About Layar
Launched in June 2009
Based in Amsterdam
VC funded
55 people (yes, we are hiring!)

34. Thank you
ivo@layar.com
@brnvld