Layar X|Media|Lab Malmö 2011

Augmented Reality,the next mass mediumX|Media|Lab SwedenIvo van BarneveldLayar

Berlin wall

Earthquake information

Satellite tracker

Audi A1, Moscow

Foursquare

ScavengAR Hunt

Uninvited Art exhibition, MoMA

V-commerce

OpenPlatform

The next mass medium

Multiple Mechanisms

A story you’ve heard before.... Mass adoption New mediumNew devices

Television Mass adoption New mediumNew devices

Internet Mass adoption New mediumNew devices

Augmented Reality Mass adoption ? New mediumNew devices

Layar brings impactful augmented reality experiences into people’s everyday lives

The Layar ecosystem Distribution Brands, Content Layers Developers Layar End userpublishers Search & Discovery

Healthy ecosystem• Layar developers are: • making money 1,000s of developers • getting funded >1,700 published layers • hiring people >1M active users • advertising their business • building new businesses

Layar Partner Network> 40 Layar Partners worldwide

Layar DistributionDutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian available available available imminent

About Layar Launched in June 2009 Based in Amsterdam VC funded 55 people (yes, we are hiring!)

Thank you ivo@layar.com @brnvld

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Layar X|Media|Lab Malmö 2011

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