0
Augmented Reality,the next mass mediumX|Media|Lab SwedenIvo van BarneveldLayar
2015
2011
Berlin wall
WTC
Earthquake information
Satellite tracker
Audi A1, Moscow
Foursquare
ScavengAR Hunt
Uninvited Art exhibition, MoMA
V-commerce
OpenPlatform
The next mass medium
Multiple Mechanisms
A story you’ve heard before....              Mass adoption         New mediumNew devices
Television              Mass adoption         New mediumNew devices
Internet              Mass adoption         New mediumNew devices
Augmented Reality              Mass adoption                              ?         New mediumNew devices
Layar brings impactful augmented reality experiences into people’s everyday lives
The Layar ecosystem                                                     Distribution Brands,     Content                La...
Healthy ecosystem•       Layar developers are:    •    making money                                       1,000s of develo...
Layar Partner Network> 40 Layar Partners worldwide
Layar DistributionDutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin),...
About Layar      Launched in June 2009      Based in Amsterdam      VC funded      55 people (yes, we are hiring!)
Thank you ivo@layar.com    @brnvld
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Layar X|Media|Lab Malmö 2011
Upcoming SlideShare
Loading in...5
×

Layar X|Media|Lab Malmö 2011

1,769

Published on

This presentation has been given at X|Media|Lab Sweden 2011 in Malmö on January 21 2011, by Ivo van Barneveld

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,769
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Layar X|Media|Lab Malmö 2011"

  1. 1. Augmented Reality,the next mass mediumX|Media|Lab SwedenIvo van BarneveldLayar
  2. 2. 2015
  3. 3. 2011
  4. 4. Berlin wall
  5. 5. WTC
  6. 6. Earthquake information
  7. 7. Satellite tracker
  8. 8. Audi A1, Moscow
  9. 9. Foursquare
  10. 10. ScavengAR Hunt
  11. 11. Uninvited Art exhibition, MoMA
  12. 12. V-commerce
  13. 13. OpenPlatform
  14. 14. The next mass medium
  15. 15. Multiple Mechanisms
  16. 16. A story you’ve heard before.... Mass adoption New mediumNew devices
  17. 17. Television Mass adoption New mediumNew devices
  18. 18. Internet Mass adoption New mediumNew devices
  19. 19. Augmented Reality Mass adoption ? New mediumNew devices
  20. 20. Layar brings impactful augmented reality experiences into people’s everyday lives
  21. 21. The Layar ecosystem Distribution Brands, Content Layers Developers Layar End userpublishers Search & Discovery
  22. 22. Healthy ecosystem• Layar developers are: • making money 1,000s of developers • getting funded >1,700 published layers • hiring people >1M active users • advertising their business • building new businesses
  23. 23. Layar Partner Network> 40 Layar Partners worldwide
  24. 24. Layar DistributionDutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian available available available imminent
  25. 25. About Layar Launched in June 2009 Based in Amsterdam VC funded 55 people (yes, we are hiring!)
  26. 26. Thank you ivo@layar.com @brnvld
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×