1.
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b e th
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Augmented Reality
Maarten Lens-Fitzgerald
Co-founder & General Manager

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http://sndrv.nl/

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We want to move people with Augmented Reality

4.
Augmented Reality
=
Technology

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Augmented Reality
=
Content

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It’s about playing content
http://m.layar.com/open/conquar/
http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://www.youtube.com/watch?v=b64_16K2e08

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What does Layar do?

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Three parts of the Layar ecosystem
Browser Publishing
Discovery Player
1.000.000 active users 1.324 layers 5.700 developers

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Publishing Platform
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
implemented implemented Implemented Concept commit In development Coming up
© 2010, Layar B.V.

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>40 Layar Partner Network members

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© 2010, Layar B.V.

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© 2010, Layar B.V.

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left
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m uch
ow
H
What does Layar play?
Games Social Services Learning Experiences Information Services

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Games
Pacman 3D Maze
Splinter Cell Conquar
Pick 2 examples per category
Come up with one for your company or client

15.
ARcade by HPSC
http://www.hpsc.fr/

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http://www.c2k.nl/
Conquar by C2K © 2010, Layar B.V.

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3D Maze by HPSC
http://www.hpsc.fr/

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Splinter Cell by Muzar
http://www.muzar.org/
© 2010, Layar B.V.

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Information Services
Quake spotter Quiznos Dangerous Buildings
Houses for sale
Pick 2 examples per category
Come up with one for your company or client

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Quake information
by Livespot
http://livespot.com.au/

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Amsterdam Fire Brigade
- Dangerous buildings
© 2010, Layar B.V.

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Quiznos by
Winvolve &Hoppala
http://www.hoppala-agency.com/& http://winvolve.com/

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Social Services
Foursquare Tweeps around Building bocks together Rolling Stones
Pick 2 examples per category
Come up with one for your company or client

24.
Foursquare by TAB
http://www.tabworldmedia.com

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Tweeps around by TAB
http://www.tabworldmedia.com

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Building Blocks by SNDRV
http://sndrv.nl/

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Rolling Stones
by Augment Reality
http://www.augmentreality.co.uk/
© 2010, Layar B.V.

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Learning Experiences
WTC Berlin Wall New Market Hall

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WTC © 2010, Layar B.V.

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WTC by Superimpose
http://superimpose.eu & http://www.hoppala-agency.com

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Berlin wall by
Hoppala & Superimpose
http://superimpose.eu & http://www.hoppala-agency.com

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Markethall by NIA/in10

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Other
Hostage Wear - Retail Prince of Perisa

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Retail Experience by HPSC
http://www.hpsc.fr/

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Prince of Persia by TAB
http://www.tabworldmedia.com
© 2010, Layar B.V.

36.
http://sndrv.nl/
Adding to the world
One layer at a time

37.
Thank you
maarten@layar.com
@dutchcowboy