Layar at WPP Stream 2010

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Presentation given at Stream 2010.

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Layar at WPP Stream 2010

  1. 1. per e kee e tim b e th o can wh Augmented Reality Maarten Lens-Fitzgerald Co-founder & General Manager
  2. 2. http://sndrv.nl/
  3. 3. We want to move people with Augmented Reality
  4. 4. Augmented Reality = Technology
  5. 5. Augmented Reality = Content
  6. 6. It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08
  7. 7. What does Layar do?
  8. 8. Three parts of the Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.324 layers 5.700 developers
  9. 9. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V.
  10. 10. >40 Layar Partner Network members
  11. 11. © 2010, Layar B.V.
  12. 12. © 2010, Layar B.V.
  13. 13. ? e left m uch ti wm Ho What does Layar play? Games Social Services Learning Experiences Information Services
  14. 14. Games Pacman 3D Maze Splinter Cell Conquar Pick 2 examples per category Come up with one for your company or client
  15. 15. ARcade by HPSC http://www.hpsc.fr/
  16. 16. http://www.c2k.nl/ Conquar by C2K © 2010, Layar B.V.
  17. 17. 3D Maze by HPSC http://www.hpsc.fr/
  18. 18. Splinter Cell by Muzar http://www.muzar.org/ © 2010, Layar B.V.
  19. 19. Information Services Quake spotter Quiznos Dangerous Buildings Houses for sale Pick 2 examples per category Come up with one for your company or client
  20. 20. Quake information by Livespot http://livespot.com.au/
  21. 21. Amsterdam Fire Brigade - Dangerous buildings © 2010, Layar B.V.
  22. 22. Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/
  23. 23. Social Services Foursquare Tweeps around Building bocks together Rolling Stones Pick 2 examples per category Come up with one for your company or client
  24. 24. Foursquare by TAB http://www.tabworldmedia.com
  25. 25. Tweeps around by TAB http://www.tabworldmedia.com
  26. 26. Building Blocks by SNDRV http://sndrv.nl/
  27. 27. Rolling Stones by Augment Reality http://www.augmentreality.co.uk/ © 2010, Layar B.V.
  28. 28. Learning Experiences WTC Berlin Wall New Market Hall
  29. 29. WTC © 2010, Layar B.V.
  30. 30. Berlin wall by Hoppala http://www.hoppala-agency.com/
  31. 31. Markethall by NIA/in10
  32. 32. Other Hostage Wear - Retail Prince of Perisa
  33. 33. Retail Experience http://www.hpsc.fr/
  34. 34. Prince of Persia by TAB http://www.tabworldmedia.com © 2010, Layar B.V.
  35. 35. http://sndrv.nl/ Adding to the world One layer at a time
  36. 36. Thank you maarten@layar.com @dutchcowboy

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