PROMOTECH LABS®Laboratoire d’usage de la création d‘entreprises                              Interreg IV B                ...
Promotech ?
OverviewPromotech = European Business Innovation CentreObjective : Support new innovative activities in LorraineActivities...
Keys figures- 1985 CEI certified EC BIC- 1988 Technopôle Nancy Brabois- 2010 30 years of activities.     > 571 enterprises...
Promotech offerCoaching process for business creation           Awareness/                                            Incu...
For whom? Innovative entrepreneurs Students Young entrepreneurs              Generation Y key characteristics:         ...
Promotech CEI : positioning & partners                                    ADIE - ADSN - ADUAN - ALEXIS - APC -            ...
Living Lab ?
Living Lab…               Users centric méthodLaboratoire d’usages                            Users driven research Co-cre...
What is Living Lab?A Living Lab is a users centric method for innovation process.It considers as a open innovation compone...
existing Living Labs                                 ≈ 280 all around the worldMethodology is labialized by ENoLL, the Eur...
Promotech Labs                                    Smart CitiesIn the region Lorraine,              Living LabPromotech wor...
Positionning of our applicationOpen Innovation                    Living Labs                                             ...
In practice
One project, one group of users1 entrepreneur   Business idea1 project
All projects, the community of usersLocal groups of users constitute a community of usersinvolved through Promotech BICs f...
European dimensionTest specificities of one project with different localgroup of users= Interregional groupsof users.Feed ...
A new approach, a new model   Open innovation driven by users   Start-Up creation is:
Application of the method
A Labs process              1 potential user group (15 people)                                                            ...
2009                                                                 June 2009                                            ...
Organisation : overview   Meeting                     Lead users meeting                     Focus Group                ...
Practical organizationPlan details  1 users group (15 people)  1 first meeting group (presentation and questioning)  1 ...
First meetings & tests
Process to initiateIdentify innovative project .Evaluate pertinence and objectives with entrepreneurs.-----             ...
…with digital support         Social   Productivity 3D                     Platform visualization          2.0       Usabi...
Social networkTo promote projects, to federate digital community.
Collaborative platformFor consultation & contribution
InteractivityTo increase contributions : quick, regular, spontaneous                                      Mobile use      ...
What about You?Please, contact us to share about your approach.
Thanks for your attention.                     Contact:Jacky CHEF                  Sébastien LEFLONDDirecteur             ...
Presentation Promotech Labs Interreg June_30th_2011
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Presentation Promotech Labs Interreg June_30th_2011

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Presentation Promotech Labs Interreg June_30th_2011

  1. 1. PROMOTECH LABS®Laboratoire d’usage de la création d‘entreprises Interreg IV B LiLa presentation June, 30th 2011
  2. 2. Promotech ?
  3. 3. OverviewPromotech = European Business Innovation CentreObjective : Support new innovative activities in LorraineActivities : Coaching of entrepreneurs  Promotion of entrepreneurship  SME development  Incubator activity  European network support
  4. 4. Keys figures- 1985 CEI certified EC BIC- 1988 Technopôle Nancy Brabois- 2010 30 years of activities. > 571 enterprises have been created > 337 SMEs have been diversified Promotech CEI - Supporting document for DIGI-Awards applications – April, 29th 2011
  5. 5. Promotech offerCoaching process for business creation Awareness/ Incubation Coaching Detection /monitoring To impulse creation ideas in To guide the making of Business launch and relation with current trends business plan and adjust project pilot in order of economic environment. it to meet funding to make successful attempts. activity. Incubator Business Innovation Center Living lab: Users centric method in the project development
  6. 6. For whom? Innovative entrepreneurs Students Young entrepreneurs Generation Y key characteristics:  Creative  Multi-tasking  Digital native  Social oriented
  7. 7. Promotech CEI : positioning & partners ADIE - ADSN - ADUAN - ALEXIS - APC - CAPEMM - CAREP - CCI CCI - CM - GNI - INCUBATEUR LORRAIN - PLATO - REL French network of BIC European Business Network labialized ecBIC (European community Business Innovation Centre* ) *BIC in english = CEI in french Methodological support: Collaborative Scientist laboratory platform: Wiki support & referent
  8. 8. Living Lab ?
  9. 9. Living Lab… Users centric méthodLaboratoire d’usages Users driven research Co-creation technique Design Open InnovationTIC Urban development
  10. 10. What is Living Lab?A Living Lab is a users centric method for innovation process.It considers as a open innovation component.A Living Lab is: A permanent system which link whole of project stakeholders. Innovation is driven by users and users are involved in a long-term process. Users become privileged partners of the enterprise and couldexpress themselves about many issues (out of financial).Objective: create the most suitable environment betweenprojects and users. (open innovation eco-system)
  11. 11. existing Living Labs ≈ 280 all around the worldMethodology is labialized by ENoLL, the EuropeanNetwork of Living Lab.
  12. 12. Promotech Labs Smart CitiesIn the region Lorraine, Living LabPromotech work throughNIT Smart Cities Living Lab.Promotech is experimenting the approach of Living Labs in theentrepreneurship field.The model is applied by involving a group of users to co-design aproduct or service with an entrepreneur.
  13. 13. Positionning of our applicationOpen Innovation Living Labs Promotech Labs ≈ 230 in EuropeOpen supply chainCo-innovation Startups and ICT, health, urbanCrowdsourcing business creation development ……
  14. 14. In practice
  15. 15. One project, one group of users1 entrepreneur Business idea1 project
  16. 16. All projects, the community of usersLocal groups of users constitute a community of usersinvolved through Promotech BICs for coaching ofentrepreneurs.
  17. 17. European dimensionTest specificities of one project with different localgroup of users= Interregional groupsof users.Feed back + improvement ofthe method
  18. 18. A new approach, a new model  Open innovation driven by users  Start-Up creation is:
  19. 19. Application of the method
  20. 20. A Labs process 1 potential user group (15 people) Usability tests + 1 presentation real time, real condition to test product/service + 4 questions = first meeting group Mail + ppt Réunion Synthès Outils de démarrage Google apps Wiki Outils deMethodologyawareness Collaborative platform continuité Wiki or mobile for continuous exchanges
  21. 21. 2009 June 2009 July 2009 January 2010 April 2010 July 2010 October 2010 January 2011 March 2011 Our projects in process May 2011130 people : members of a 9 user groups 2011
  22. 22. Organisation : overview Meeting Lead users meeting Focus Group Usability test Online suggestion tools Story telling >>>> Idea generation, co-creation, Mail + ppt Réunion Synthèse experimentation, evaluation,utils deémarrage Collaborative Google apps Platform WikiOutils de ontinuité Test Usage Mobile usage
  23. 23. Practical organizationPlan details  1 users group (15 people)  1 first meeting group (presentation and questioning)  1 collaborative platform (as a Wiki) for exchange continuity  Usage tests (real time, real condition to test product/service) 24
  24. 24. First meetings & tests
  25. 25. Process to initiateIdentify innovative project .Evaluate pertinence and objectives with entrepreneurs.----- Maturity of Living Lab Determinate initials issues (through question). Constitute users group. Plan first group meeting.----- Use continuity tools. Make an usage test. Run an iterative demarche.
  26. 26. …with digital support Social Productivity 3D Platform visualization 2.0 Usability Connectivity test
  27. 27. Social networkTo promote projects, to federate digital community.
  28. 28. Collaborative platformFor consultation & contribution
  29. 29. InteractivityTo increase contributions : quick, regular, spontaneous Mobile use < for live product testing 3D – virtual reality
  30. 30. What about You?Please, contact us to share about your approach.
  31. 31. Thanks for your attention. Contact:Jacky CHEF Sébastien LEFLONDDirecteur Mission Living Labsjacky.chef@promotech.fr sebastien.leflond@promotech.fr @PromotechCEI http://www.promotechlabs.com

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