Augmented reality
Technology presentation and analysis as High-Technology
What is AR?
Augmented reality 2
1. Started in 90th
2. Real progress after 2006
3. SDKs, lots of apps and
campagins and wid...
Usage of AR
Augmented reality 3
• Advertisement
• eCommerce
• Architecture
• Education
• Medical
• Tourism and travels
• N...
Stakeholders
4
Brands
End-users
Developers
Augmented reality
Relevant companies
Augmented reality 5
Google
Founded: 1998
Employees: 28,000
Wikitude, Layar, metaio
Founded: 2003,2009
E...
Competitive advantages
Wikitude, Layar, metaioGoogle
Architectural innovation – platform
•Big team of developers
•Lots of ...
Strategies
Wikitude, Layar, metaioGoogle
Product Leader type
•Completely new product and appearance
•Start-up / experiment...
Future usage & conclusion
8
• More details / APIs / social layers
• AI usage
• Brain waves integration
• Wider usage
Amazi...
Thanks for your attention!
Questions…
Table of contents
What is AR?
Usage of AR
Stakeholders
Relevant companies
Competitiv...
Thanks for your attention!
Questions…
Table of contents
What is AR?
Usage of AR
Stakeholders
Relevant companies
Competitiv...
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Augmented reality : Technology

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Presentation for one of the assignments on Strategy course in my Master program.

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Augmented reality : Technology

  1. 1. Augmented reality Technology presentation and analysis as High-Technology
  2. 2. What is AR? Augmented reality 2 1. Started in 90th 2. Real progress after 2006 3. SDKs, lots of apps and campagins and wide usage in last years live, direct or indirect, view of a physical, real- world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or positional data
  3. 3. Usage of AR Augmented reality 3 • Advertisement • eCommerce • Architecture • Education • Medical • Tourism and travels • Navigation • Traditional media
  4. 4. Stakeholders 4 Brands End-users Developers Augmented reality
  5. 5. Relevant companies Augmented reality 5 Google Founded: 1998 Employees: 28,000 Wikitude, Layar, metaio Founded: 2003,2009 Employees: 25-65
  6. 6. Competitive advantages Wikitude, Layar, metaioGoogle Architectural innovation – platform •Big team of developers •Lots of popular native services to integrate with •Ecosystem (market) Product innovations •Adjustable roadmap •Can be used by community (API) •Wide range of devices/platforms 6Augmented reality
  7. 7. Strategies Wikitude, Layar, metaioGoogle Product Leader type •Completely new product and appearance •Start-up / experiment technoilogy •Creating a new market •First step – developers only (= Innovators) Fast follower •Focus on existing technologies •Medium/Low production cost •Customized solutions for stakeholders 7Augmented reality
  8. 8. Future usage & conclusion 8 • More details / APIs / social layers • AI usage • Brain waves integration • Wider usage Amazing combination of cutting edge technologies and open APIs. R&D with start-up spirit. Lots of real-world application possibilities. Augmented reality
  9. 9. Thanks for your attention! Questions… Table of contents What is AR? Usage of AR Stakeholders Relevant companies Competitive advantages Strategies Future usage and conclusion
  10. 10. Thanks for your attention! Questions… Table of contents What is AR? Usage of AR Stakeholders Relevant companies Competitive advantages Strategies Future usage and conclusion

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