This document provides an overview of the Layar Creator tool for bringing printed content to life through augmented reality. It discusses key challenges like mobile commerce and real-time information consumption that Layar addresses. The Layar app has over 35 million downloads globally. The Layar Creator allows publishers and marketers to upload, create and publish augmented reality campaigns for print, and its new poll feature allows adding basic polls. It concludes with reminding the audience they can visit the help center for assistance and discusses interactive print services.

1. GET STARTED WITH THE LAYAR CREATOR
Georgia Diaconescu
Interactive Print Consultant

2. !
1. LAYAR - WHO ARE WE?
2. LAYAR CREATOR 2.0 -Live demo
3. Q&A SESSION

3. KEY CHALLENGES

4. THE WORLD IS CHANGING....
Media consumption
!
Mobile commerce
!
Wearable devices
!
Instant and real-time information
!

5. 24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
NOW WHAT?

6. © 2013, Layar B.V. STRICTLY Confidential and
Proprietary
Start with print.

7. broken !
user experience!
with print content

8. WE BELIEVE
connect the offline
and online world...
... and give
consumers & businesses
a meaningful experience

9. THE LAYAR
APP HAS
35MILLION
DOWNLOADS
AND COUNTING
UK
5%
U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER
3% 28%5% 8%7% 44%
The Layar App, available for iOS and Android, is the #1 mobile AR app.
39+

10. Interactive print is booming!
Since the launch of the Layar
Creator in 2012, thousands of
publishers and marketeers
have begun taking advantage
of this engaging technology.
45,000+
CAMPAIGNS
64,000+
PUBLISHERS
200,000+
PAGES
>85.000 Layar Creator users
85,000+

11. © 2013, Layar B.V. STRICTLY Confidential and
Proprietary
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary

12. MOBILE AUGMENTED REALITY
!
Geo-location AR Image Recognition technology

13. HOW DO I BRING PRINT TO LIFE?

15. UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0

16. FEATURES
Basic Media Social Advanced

17. NEW: POLL FEATURE
Allows you to add a basic poll to your
campaign so your audience can cast their vote.
!
Instantly see the results of the vote by going to
the “Stats” tab in your campaign.

18. LIVE DEMO

19. QUESTIONS
& ANSWERS

20. NEED HELP?
Visit: Layar Help Center

21. INTERACTIVE PRINT SERVICES

22. THANK YOU!