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Marketing Strategy Classroom - 10 rules for building strategic scenarios

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Laurent Bouty
Laurent Bouty

10 rules for effectively building strategic scenarios.

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Classroom 10 rules for building strategic scenarios © otherthings @ Flickr February 2009 http://tinyurl.com/cvhrxt Creative Commons Attribution-Noncommercial-Share Alike 2.0 Belgium License Friday, February 6, 2009
© nolifebeforecoffee @ Flickr Rule #1 Understand the question Friday, February 6, 2009
© mydefinition @ Flickr Rule #2 Plan the journey Friday, February 6, 2009
© mydeEJP Photo @ Flickr Rule #3 Research information Friday, February 6, 2009
© Hooded Fang @ Flickr Rule #4 Information is not knowledge Friday, February 6, 2009
© Alex Osterwalder @ Flickr Rule #5 Framework and information are knowledge Friday, February 6, 2009
100 Scenario 2 Scenario 2 75 50 25 0 2009 2010 2011 2012 Rule #6 Strategies without numbers are useless Friday, February 6, 2009
© dullhunk @ Flickr Rule #7 Challenge yourself Friday, February 6, 2009
Rule #8 Dare, be different, be unique Friday, February 6, 2009
© Jay Erickson @ Flickr Rule #9 Care, check with your stakeholders Friday, February 6, 2009
© Velo city@ Flickr Rule #10 Convince (Avoid dead by Powerpoint) Friday, February 6, 2009
Laurent Bouty Help companies to create, execute and present Marketing Strategies http://www.leadingworlds.com/blog Friday, February 6, 2009

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Marketing Strategy Classroom - 10 rules for building strategic scenarios

  • 1. Classroom 10 rules for building strategic scenarios © otherthings @ Flickr February 2009 http://tinyurl.com/cvhrxt Creative Commons Attribution-Noncommercial-Share Alike 2.0 Belgium License Friday, February 6, 2009
  • 2. © nolifebeforecoffee @ Flickr Rule #1 Understand the question Friday, February 6, 2009
  • 3. © mydefinition @ Flickr Rule #2 Plan the journey Friday, February 6, 2009
  • 4. © mydeEJP Photo @ Flickr Rule #3 Research information Friday, February 6, 2009
  • 5. © Hooded Fang @ Flickr Rule #4 Information is not knowledge Friday, February 6, 2009
  • 6. © Alex Osterwalder @ Flickr Rule #5 Framework and information are knowledge Friday, February 6, 2009
  • 7. 100 Scenario 2 Scenario 2 75 50 25 0 2009 2010 2011 2012 Rule #6 Strategies without numbers are useless Friday, February 6, 2009
  • 8. © dullhunk @ Flickr Rule #7 Challenge yourself Friday, February 6, 2009
  • 9. Rule #8 Dare, be different, be unique Friday, February 6, 2009
  • 10. © Jay Erickson @ Flickr Rule #9 Care, check with your stakeholders Friday, February 6, 2009
  • 11. © Velo city@ Flickr Rule #10 Convince (Avoid dead by Powerpoint) Friday, February 6, 2009
  • 12. Laurent Bouty Help companies to create, execute and present Marketing Strategies http://www.leadingworlds.com/blog Friday, February 6, 2009

Editor's Notes