Marketing Strategy Classroom - 10 rules for building strategic scenarios

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10 rules for effectively building strategic scenarios.

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  • Hi Laurent,

    Have you thought about giving a webinar on this presentation? You should look into it because it is very interesting. I've attended a few webinars on this platform called www.liveninja.com
    You should really consider it. Best of luck!
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  • Marketing Strategy Classroom - 10 rules for building strategic scenarios

    1. 1. Classroom 10 rules for building strategic scenarios © otherthings @ Flickr February 2009 http://tinyurl.com/cvhrxt Creative Commons Attribution-Noncommercial-Share Alike 2.0 Belgium License Friday, February 6, 2009
    2. 2. © nolifebeforecoffee @ Flickr Rule #1 Understand the question Friday, February 6, 2009
    3. 3. © mydefinition @ Flickr Rule #2 Plan the journey Friday, February 6, 2009
    4. 4. © mydeEJP Photo @ Flickr Rule #3 Research information Friday, February 6, 2009
    5. 5. © Hooded Fang @ Flickr Rule #4 Information is not knowledge Friday, February 6, 2009
    6. 6. © Alex Osterwalder @ Flickr Rule #5 Framework and information are knowledge Friday, February 6, 2009
    7. 7. 100 Scenario 2 Scenario 2 75 50 25 0 2009 2010 2011 2012 Rule #6 Strategies without numbers are useless Friday, February 6, 2009
    8. 8. © dullhunk @ Flickr Rule #7 Challenge yourself Friday, February 6, 2009
    9. 9. Rule #8 Dare, be different, be unique Friday, February 6, 2009
    10. 10. © Jay Erickson @ Flickr Rule #9 Care, check with your stakeholders Friday, February 6, 2009
    11. 11. © Velo city@ Flickr Rule #10 Convince (Avoid dead by Powerpoint) Friday, February 6, 2009
    12. 12. Laurent Bouty Help companies to create, execute and present Marketing Strategies http://www.leadingworlds.com/blog Friday, February 6, 2009

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