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How to build a community
of volunteers
Lauren Cucinotta
Friday, June 13, 14
How many of you work with or
want to work with volunteers?
Friday, June 13, 14
Where do you find
volunteers?
Friday, June 13, 14
Volunteers are the users that are
so passionate about your product
that they want to take action
Friday, June 13, 14
Working with
volunteers is a balance
between...
Friday, June 13, 14
Practical
Emotional
Friday, June 13, 14
Practical
•Scale
•Outreach
•Product
development
•Giving away
control
Friday, June 13, 14
Emotional
•Passion
•Creativity
•Innovation
•Fun
Friday, June 13, 14
A community built on
trust
Friday, June 13, 14
Over 10,000 events
~ 1800 active licensees
162 countries
Friday, June 13, 14
Volunteer Communities
• Levo League (Local
Levo)
• Google (City Experts)
• TED Open Translation
Project
• DuoLingo
• Mozilla
• YEC
• The Fetch
Friday, June 13, 14
3 things to think
about...
Friday, June 13, 14
1.Where will your business benefit from
volunteers?
2.Where in your workflow will you work with
volunteers?
3. How do you track their impact?
Friday, June 13, 14
Where will you
benefit from
volunteers?
Friday, June 13, 14
Some areas =
• Content creation
• Localization/
globalization
• Product development
• Outreach
Friday, June 13, 14
Where in your
workflow do you
work with
volunteers?
Friday, June 13, 14
Examples
• Local events
• Local outreach
• QA testing
• Content creation
Friday, June 13, 14
When figuring their role...
• Volunteer community members (do not equal) employees
• Not getting paid
• Not full-time
• Don’t have insider knowledge how the team works, or of the hard-
to-define team dynamic
Friday, June 13, 14
Tips
• Set clear boundaries
• Be realistic
• Be experimental!
• Allow them to decide how much they can take on (they lead, you
facilitate)
• Keep it useful for everyone
• Remind everyone the “reasons why we are here”
Friday, June 13, 14
The structure will change over
time, you won’t know until you
experiment!
Friday, June 13, 14
Tracking the impact
of volunteer
programs
Friday, June 13, 14
Content
• What percentage of your content is from volunteers?
• What percentage of content is what volunteers do?
Friday, June 13, 14
Outreach
• Do your volunteers reach markets that you can’t?
• How many more people were you able to reach?
• Do they give you local insight?
Friday, June 13, 14
Product development
• Has an idea from a volunteer become a product?
• Do volunteers help with product release and testing?
Friday, June 13, 14
7 building blocks of
successful volunteer
programs
Friday, June 13, 14
Passion
Friday, June 13, 14
• Create a product that people can be passionate
about
• Give people the ability to share their passion
How do you harness
passion?
Friday, June 13, 14
Some areas =TEDx
Friday, June 13, 14
Think about...
• What are things about your core product that people
like?
• Where are places that you can put passion into action?
• Where are there opportunities to share passion?
Friday, June 13, 14
Rules
Friday, June 13, 14
Create parameters to give
you room to play
Friday, June 13, 14
YEC
Friday, June 13, 14
TEDx
Friday, June 13, 14
Think about...
• What are the minimum parameters you would feel
comfortable with?
• Rules will change over time
• Give them the tools they need to carry out
responsibilities effectively
Friday, June 13, 14
Mission
Friday, June 13, 14
Why are we here?
Friday, June 13, 14
Mozilla
Friday, June 13, 14
Duolingo
Friday, June 13, 14
A mission promotes
community,
collaboration, and can
even diffuse conflict
Friday, June 13, 14
How can you do it?
• Write a manifesto co-created by you and your
volunteers
• Repeat a common phrase/ethos in communication
• Create the feeling in meetings, and in person events
Friday, June 13, 14
Empowerment
Friday, June 13, 14
Empowerment is the
opposite of control
Friday, June 13, 14
Levo League
Friday, June 13, 14
How can you give
volunteers the freedom to
innovate?
Friday, June 13, 14
Recognition
Friday, June 13, 14
Recognition is your
currency
Friday, June 13, 14
How can you give recognition?
• Thank you!
• Credit
• Public
acknowledgement
• Title
• Badges
Friday, June 13, 14
Google City Experts
Friday, June 13, 14
Engagement
Friday, June 13, 14
How do you keep people
interested in what they are
doing? And coming back for
more?
Friday, June 13, 14
Examples
• Community education
• Events
• Leadership opportunities
• Connections
Examples
Friday, June 13, 14
TEDx
Friday, June 13, 14
Provide opportunities for
connection, growth and
new frontiers
Friday, June 13, 14
Impact
Friday, June 13, 14
We all want to work on
something we feel is
important
Friday, June 13, 14
How can you make
volunteers feel they are
making a difference?
Friday, June 13, 14
TEDx
Friday, June 13, 14
Practical
Emotional
Friday, June 13, 14
Trust is essential
Friday, June 13, 14
Collaborate, build,
experiment with and
empower your
volunteers
Friday, June 13, 14

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How to Build a Community of Volunteers