The document introduces growth hacking and provides an overview of key concepts. It defines growth hacking as using technical skills and creativity to develop marketing strategies that acquire real users through non-traditional methods. The growth hacking funnel of acquisition, activation, retention, referral, and revenue is also presented. Finally, three growth hacking techniques are described: becoming a top influencer in one's industry through social media groups; sharing all content through plugins to maximize distribution; and learning to scrape websites for useful information.

1. Introduction to Growth Hacking
and 3 Techniques to Attract More
Customers
Laura Moreno Cabanillas
Entrepreneur and Growth Hacker

2. What I’m going to cover
 What Is Growth Hacking?
 Who is a Growth Hacker?
 What Is The Growth Hacking Funnel?
 3 Growth Hacking Techniques

3. Laura Moreno Cabanillas
Founder & CEO, Avanza Growth
Founder & Shareholder, Avanza: Business in Turkey and Brazil
I am an entrepreneur with 15+ years of experience in
Growth Hacking, Business Development & Sales.
I have advised Fortune 100 companies in their
international strategic growth and now I consult and
teach startup companies grow exponentially following
growth hacking techniques.

4. ARE YOU?

5. An Entrepreneur?
ARE YOU?

6. An Entrepreneur?
ARE YOU?
A Marketer?

7. An Entrepreneur?
ARE YOU?
A Marketer?
A Growth Hacker?

8. An Entrepreneur?
ARE YOU?
A Marketer?
A Growth Hacker?
An Alien maybe??

9. An Entrepreneur?
ARE YOU?
A Marketer?
A Growth Hacker?
An Alien maybe??

10. Who ever you are, …
you can learn to
growth hack!

11. Why are you here?

12. I wanna Gain Traffic
Why are you here?

13. I wanna Gain Traffic
Why are you here?
I wanna Generate Leads

14. I wanna Gain Traffic
I wanna Build my audience
Why are you here?
I wanna Generate Leads

15. I wanna Gain Traffic
I wanna Build my audience
Why are you here?
I wanna Generate Leads
I wanna GROW my company

16. What ever you want, …
Growth Hacking is
for you!

17. What is
Growth Hacking?

18. It is the science of
achieving
incredible growth
with non traditional
strategies
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

19. It describes the
use of technical
skills and
creativity to
develop and
implement
marketing
strategies that
get real users.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

20. It combines technical, sales,
marketing, design and
customer experience to GROW
a product, service or platform.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

21. Growth Hacking is doing
everything you possibly
can to help the company
grow.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

22. Are you a …
Growth Hacker?

23. A Growth Hacker is
someone that uses
unconventional
marketing
techniques, focusing
on data, to grow a
company
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

24. Again, are you a…
Growth Hacker?

25. Again, are you a…
Growth Hacker?
Creative

26. Again, are you a…
Growth Hacker?
Creative
Entrepreneurial

27. Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven

28. Again, are you a…
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker

29. Again, are you a…
Curious
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker

30. Again, are you a…
Curious
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Passionate Learner

31. Again, are you a…
Curious
Growth Hacker?
Creative
Entrepreneurial
Data Driven Risk Taker
Passionate Learner
Analytical

32. Do you have …

33. A Burning desire
for Growth?
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

34. The Growth Hacking
Funnel

35. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel

36. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!

37. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!

38. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!

39. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!

40. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!
Ask them to pay!

41. Growth Hacking
Techniques

42. Growth Hacking
Techniques
#1

44. Become the
TOP influencer
in your industry

45. Instructions
- Join 50 groups in LKD - 60 minutes
- Sign up for Hootsuite Pro account – 20 minutes & 10$/month
- Create a Hootsuite Team with those groups
- Program once a month daily posts on those groups – 120 minutes
(Attention!! No links to the groups. Never, ever!)

46. Growth Hacking
Techniques
#2

47. Growth Hacking
Techniques
#2

48. SHARE
everything

49. Instructions
SumoMe
- In your WP theme, download the SUMOME app – 10 minutes
-Add the widgets to your website – 20 minutes
NextScripts
-In your WP theme, download and install NextScripts – 20 minutes
- Automatically post everywhere your new content

50. Growth Hacking
Techniques
#3

51. Growth Hacking
Techniques
#3

52. Learn to
Scrap Websites

53. Instructions
- Go to www.import.io – 20 minutes
- Start learning how to find useful information for you on other
websites – 240 minutes
- Additionally take the Udemy course on Web Scraping

54. Thanks!

55. Laura Moreno Cabanillas
Entrepreneur and Growth Hacker
Consultations:
https://clarity.fm/growthhackingcoach/