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Modern History A regional marketing project to promote the industrial heritage of the North West.
Lancashire Activity
Visit Lancashire Visitor Guide
The next chapter <ul><li>Brand roll out and venue engagement </li></ul>
The next chapter <ul><li>Continue to seek out opportunities to tie in with destination marketing plans </li></ul><ul><li>S...
2011 Activity <ul><li>Exhibitions </li></ul><ul><li>Who Do You Think You Are Live – 25 – 27 February </li></ul><ul><li>Gre...
2011 Activity <ul><li>Domestic campaign </li></ul><ul><li>Drive to encourage museum visits,  including multiple and repeat...
2011 Activity
2011 Activity Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
2011 Activity <ul><li>Supported by significant media plan to include:- </li></ul><ul><ul><li>National press inserts target...
2011 Activity <ul><li>Roll out of PR activity </li></ul><ul><ul><ul><li>PR support for German campaign with Visit Manchest...
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Modern history: A regional marketing project to promote the industrial heritage of the North West

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  • Supported LBTB heritage revealed and PLFDF
  • A brand toolkit has been sent to all venues. We need all venues wherever possible to use our brand. Can they include a logo and link from their website to modernhistory.co.uk Are they able to display posters / window clings? Can they include the logo in their printed leaflets?
  • Are there any marketing campaigns the venues are implementing that could be a potential match partner for the project? The activity needs to be marketing but there is then a possibility to partner with Modern History and receive up to 30% of the project costs as extra funding to implement additional activity.
  • Can any of the venues provide consumer offers?
  • Current leaflet will be enhanced and distributed to venues
  • Featuring 30 key venues in the region
  • Media campaign to include press, outdoor, radio and online to promote MH venues within and outside North West encouraging more than one visit to venues to collect M stamps, receive a free gift and discounts off gift shops and cafes.
  • Transcript of "Modern history: A regional marketing project to promote the industrial heritage of the North West"

    1. 1. Modern History A regional marketing project to promote the industrial heritage of the North West.
    2. 2. Lancashire Activity
    3. 3. Visit Lancashire Visitor Guide
    4. 4. The next chapter <ul><li>Brand roll out and venue engagement </li></ul>
    5. 5. The next chapter <ul><li>Continue to seek out opportunities to tie in with destination marketing plans </li></ul><ul><li>Secure match funding partnership campaigns </li></ul><ul><li>Roll out of domestic campaign </li></ul><ul><li>Roll out of PR activity </li></ul>
    6. 6. 2011 Activity <ul><li>Exhibitions </li></ul><ul><li>Who Do You Think You Are Live – 25 – 27 February </li></ul><ul><li>Great Days Out – 5 March </li></ul><ul><li>Development of cycling trails with Sustrans </li></ul><ul><li>Attractions Event – Queen Street Mill – 31 March </li></ul>
    7. 7. 2011 Activity <ul><li>Domestic campaign </li></ul><ul><li>Drive to encourage museum visits, including multiple and repeat visits. </li></ul><ul><li>Launch of Discovery Pass – visitors to collect stamp at each venue </li></ul><ul><li>Discounts off entrance, cafes and gift shops </li></ul>
    8. 8. 2011 Activity
    9. 9. 2011 Activity Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
    10. 10. 2011 Activity <ul><li>Supported by significant media plan to include:- </li></ul><ul><ul><li>National press inserts targeted regionally </li></ul></ul><ul><ul><li>Radio advertising and ‘schools out’ promotion </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Outdoor – focusing on train stations throughout the North West. </li></ul></ul>
    11. 11. 2011 Activity <ul><li>Roll out of PR activity </li></ul><ul><ul><ul><li>PR support for German campaign with Visit Manchester and US launch of WDYTYA </li></ul></ul></ul><ul><ul><ul><li>Launch of children’s story telling competition to regional press – Feb ‘11 </li></ul></ul></ul><ul><ul><ul><li>Press launch for Top Trumps – Easter ‘11 </li></ul></ul></ul><ul><ul><ul><li>Additional campaigns around Royal Wedding, regional food and Victorian design </li></ul></ul></ul>
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