Modern history: A regional marketing project to promote the industrial heritage of the North West
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Modern history: A regional marketing project to promote the industrial heritage of the North West
- 1. Modern History A regional marketing project to promote the industrial heritage of the North West.
- 3. Visit Lancashire Visitor Guide
- 9. 2011 Activity Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
Editor's Notes
- Supported LBTB heritage revealed and PLFDF
- A brand toolkit has been sent to all venues. We need all venues wherever possible to use our brand. Can they include a logo and link from their website to modernhistory.co.uk Are they able to display posters / window clings? Can they include the logo in their printed leaflets?
- Are there any marketing campaigns the venues are implementing that could be a potential match partner for the project? The activity needs to be marketing but there is then a possibility to partner with Modern History and receive up to 30% of the project costs as extra funding to implement additional activity.
- Can any of the venues provide consumer offers?
- Current leaflet will be enhanced and distributed to venues
- Featuring 30 key venues in the region
- Media campaign to include press, outdoor, radio and online to promote MH venues within and outside North West encouraging more than one visit to venues to collect M stamps, receive a free gift and discounts off gift shops and cafes.