Modern history: A regional marketing project to promote the industrial heritage of the North West

Modern History A regional marketing project to promote the industrial heritage of the North West.

Lancashire Activity

Visit Lancashire Visitor Guide

The next chapter
Brand roll out and venue engagement

The next chapter
Continue to seek out opportunities to tie in with destination marketing plans
Secure match funding partnership campaigns
Roll out of domestic campaign
Roll out of PR activity

2011 Activity
Exhibitions
Who Do You Think You Are Live – 25 – 27 February
Great Days Out – 5 March
Development of cycling trails with Sustrans
Attractions Event – Queen Street Mill – 31 March

2011 Activity
Domestic campaign
Drive to encourage museum visits, including multiple and repeat visits.
Launch of Discovery Pass – visitors to collect stamp at each venue
Discounts off entrance, cafes and gift shops

2011 Activity

2011 Activity Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues

2011 Activity
Supported by significant media plan to include:-
National press inserts targeted regionally
Radio advertising and ‘schools out’ promotion
Online
Outdoor – focusing on train stations throughout the North West.

2011 Activity
Roll out of PR activity
PR support for German campaign with Visit Manchester and US launch of WDYTYA
Launch of children’s story telling competition to regional press – Feb ‘11
Press launch for Top Trumps – Easter ‘11
Additional campaigns around Royal Wedding, regional food and Victorian design

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Modern history: A regional marketing project to promote the industrial heritage of the North West

by Marketing Lancashire on Mar 09, 2011

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Modern history: A regional marketing project to promote the industrial heritage of the North West — Presentation Transcript