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Modern history: A regional marketing project to promote the industrial heritage of the North West
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Modern history: A regional marketing project to promote the industrial heritage of the North West


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  • Supported LBTB heritage revealed and PLFDF
  • A brand toolkit has been sent to all venues. We need all venues wherever possible to use our brand. Can they include a logo and link from their website to Are they able to display posters / window clings? Can they include the logo in their printed leaflets?
  • Are there any marketing campaigns the venues are implementing that could be a potential match partner for the project? The activity needs to be marketing but there is then a possibility to partner with Modern History and receive up to 30% of the project costs as extra funding to implement additional activity.
  • Can any of the venues provide consumer offers?
  • Current leaflet will be enhanced and distributed to venues
  • Featuring 30 key venues in the region
  • Media campaign to include press, outdoor, radio and online to promote MH venues within and outside North West encouraging more than one visit to venues to collect M stamps, receive a free gift and discounts off gift shops and cafes.
  • Transcript

    • 1. Modern History A regional marketing project to promote the industrial heritage of the North West.
    • 2. Lancashire Activity
    • 3. Visit Lancashire Visitor Guide
    • 4. The next chapter
      • Brand roll out and venue engagement
    • 5. The next chapter
      • Continue to seek out opportunities to tie in with destination marketing plans
      • Secure match funding partnership campaigns
      • Roll out of domestic campaign
      • Roll out of PR activity
    • 6. 2011 Activity
      • Exhibitions
      • Who Do You Think You Are Live – 25 – 27 February
      • Great Days Out – 5 March
      • Development of cycling trails with Sustrans
      • Attractions Event – Queen Street Mill – 31 March
    • 7. 2011 Activity
      • Domestic campaign
      • Drive to encourage museum visits, including multiple and repeat visits.
      • Launch of Discovery Pass – visitors to collect stamp at each venue
      • Discounts off entrance, cafes and gift shops
    • 8. 2011 Activity
    • 9. 2011 Activity Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues
    • 10. 2011 Activity
      • Supported by significant media plan to include:-
        • National press inserts targeted regionally
        • Radio advertising and ‘schools out’ promotion
        • Online
        • Outdoor – focusing on train stations throughout the North West.
    • 11. 2011 Activity
      • Roll out of PR activity
          • PR support for German campaign with Visit Manchester and US launch of WDYTYA
          • Launch of children’s story telling competition to regional press – Feb ‘11
          • Press launch for Top Trumps – Easter ‘11
          • Additional campaigns around Royal Wedding, regional food and Victorian design