Blogging & Networking


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Presentation to the Lancashire Heritage Attractions Network

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Blogging & Networking

  1. 1. Blogging & Networking Hetty Byrne Forest of Bowland AONB Sustainable Tourism Officer
  2. 2. What is a blog? <ul><li>Web log </li></ul><ul><li>Wikapedia – ‘a Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order’ </li></ul>
  3. 3. Setting up a blog <ul><li> Google </li></ul><ul><li> Website creation and blog tool </li></ul>
  4. 4. Setting up a blog
  5. 10. What is a blog?
  6. 11. Group discussion <ul><li>Discuss in your group the possible advantages of utilising a blog for your business/organisation </li></ul>
  7. 12. Benefits to businesses <ul><li>It’s free! </li></ul><ul><li>Quick and easy </li></ul><ul><li>Ability to inform your customers of any changes, new products, latest offers and much more. This, in turn, can lead to direct sales </li></ul><ul><li>Increased opportunities for listings in search engines - Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis </li></ul>
  8. 13. Benefits to businesses <ul><li>Brand awareness - The more a customer hears the name of your company the greater the chance of remembering it </li></ul><ul><li>Opening up to new and niche markets – e.g. hare watching holidays </li></ul><ul><li>Personal touch - A blog enables you to speak more freely and in a more informal and personable style than your web site does </li></ul><ul><li>Marketing potential for new types of visitors and younger age group </li></ul>
  9. 14. Benefits to businesses <ul><li>Talking point with visitors </li></ul><ul><li>Joint promotion between businesses = greater impact – a group can more effectively promote a visitor destination or activity </li></ul><ul><li>Gain an insight into your customers - by allowing your customers to leave comments on your posts, you get a sense of how they react to what you say. You can also track which posts are being read more often </li></ul>
  10. 15. Forest of Bowland blog
  11. 16. Forest of Bowland blog
  12. 17. The Ashton, Lancaster
  13. 19. Case Study: Lancashire Wildlife Blogs <ul><li> </li></ul><ul><li>Through the project businesses develop their websites and market their green credentials </li></ul><ul><li>Wildlife –wonderful area for wildlife and visitor opportunities – common theme for businesses </li></ul><ul><li>So emerged the Lancashire Wildlife website… an aggregated blog website </li></ul>
  14. 20. Set-up <ul><li>Each business sets up their blog, integrated or linked from their individual website </li></ul><ul><li>Launched January 2011 </li></ul><ul><li>20 businesses currently contributing </li></ul><ul><li>10,000 unique visitors </li></ul>
  15. 23. Example
  16. 24. Example
  17. 25. Business Feedback <ul><li>Business quote: </li></ul><ul><li>‘ Last week I had somebody from the RSPB staying with me who was doing a fish and aquatic plant survey. He said he was really impressed with my Blog so perhaps I have more followers than I think.’ </li></ul><ul><li>Grisdale Farm B&B, Leighton Moss </li></ul>
  18. 26. Key to success <ul><li>Regular postings and updates </li></ul><ul><li>Keeping posts concise and interesting </li></ul><ul><li>Including images </li></ul><ul><li>Try to find an opportunity to link to at least one page on your main Web site </li></ul><ul><li>Quirky/niche topics generate most interest </li></ul><ul><li>Useful to have key driver(s) – enthusiastic individuals encouraging others to contribute and providing ideas and guidance on good practice </li></ul>
  19. 27. Action Plan <ul><li>Is a blog appropriate for your business/organisation? </li></ul><ul><li>What will you blog about? </li></ul><ul><li>How frequently can you blog? </li></ul><ul><li>Who will update the blog? </li></ul><ul><li>Are there opportunities to do joint marketing/blogging? </li></ul>
  20. 28. Contact Info <ul><li>[email_address] </li></ul><ul><li>or </li></ul><ul><li>[email_address] </li></ul>