Enterprise 2.0


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  • Enterprise 2.0

    1. 1. Knowledge Management Using Enterprise 2.0 Group Charlie Kyle Mathews Ryan French Greg Knight Westin Hatch Casey Jackman
    2. 2. Agenda <ul><ul><li>Description Enterprise 2.0 </li></ul></ul><ul><ul><li>Intelligence Management </li></ul></ul><ul><ul><li>Web Communities </li></ul></ul><ul><ul><li>Microblogging & BYU </li></ul></ul><ul><ul><li>Principles for Effective Enterprise 2.0 </li></ul></ul>
    3. 6. Description of Enterprise 2.0 <ul><li>Web 2.0 technologies leveraged for business use </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Micro blog </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><li>  </li></ul><ul><li>Something not in that list? </li></ul><ul><ul><li>Messengers </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Groupware (e.g. Lotus Notes) </li></ul></ul><ul><li>  </li></ul><ul><li>Channnel vs Platform Technologies </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    4. 7. Description of Enterprise 2.0 <ul><li>  </li></ul><ul><li>Knowledge management dilemmas </li></ul><ul><ul><li>standard is easy, the exceptions are hard </li></ul></ul><ul><ul><li>knowledge is a human act </li></ul></ul><ul><ul><li>obtaining value </li></ul></ul><ul><li>  </li></ul><ul><li>Let some knowledge manage itself </li></ul><ul><ul><li>Promotes &quot;emergence&quot; of ideas </li></ul></ul><ul><ul><li>Do not fear unstructured information </li></ul></ul>
    5. 8. Intelligence Management <ul><ul><li>Cold War </li></ul></ul><ul><ul><ul><li>USSR moved at slow, glacial speed </li></ul></ul></ul><ul><ul><ul><li>Reports took years to create </li></ul></ul></ul><ul><ul><ul><li>Hierarchy passed up reports they liked </li></ul></ul></ul><ul><ul><ul><li>Analysts only paid attention to assigned region </li></ul></ul></ul><ul><ul><li>Post-Cold War </li></ul></ul><ul><ul><ul><li>Computer systems implemented to digitize paper processes </li></ul></ul></ul><ul><ul><ul><li>Different agencies divide up world </li></ul></ul></ul>
    6. 9. Intelligence Management <ul><ul><li>September 11 changed everything </li></ul></ul><ul><ul><ul><li>Terrorists move rapidly, without solid leadership, and boundarilessly </li></ul></ul></ul><ul><ul><ul><li>Coordinated through internet </li></ul></ul></ul><ul><ul><li>Known data before attacks: </li></ul></ul><ul><ul><ul><li>Al Qaeda members studying aviation in Arizona </li></ul></ul></ul><ul><ul><ul><li>Zacarias Mousaoui arrested while taking flight lessons </li></ul></ul></ul><ul><ul><ul><li>  Al Qaeda meeting in Malaysia </li></ul></ul></ul><ul><ul><li>  Intelligence community failed to  &quot; connect the dots .&quot; </li></ul></ul>
    7. 10. Intelligence Management <ul><ul><li>Congress created the office of the Director of National Intelligence </li></ul></ul><ul><ul><ul><li>DNI had budgetary clout </li></ul></ul></ul><ul><ul><ul><li>Dale Mererrose appointed CIO of DNI's office </li></ul></ul></ul><ul><ul><li>Intellipedia </li></ul></ul><ul><ul><ul><li>Same technology as Wikipedia </li></ul></ul></ul><ul><ul><ul><li>Proved its worth when a plane crashed in New York </li></ul></ul></ul><ul><ul><ul><li>Today is divided in three levels </li></ul></ul></ul><ul><ul><ul><ul><li>Unclassified </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Secret </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Top secret </li></ul></ul></ul></ul><ul><ul><li>Blog on tracking Avian Flu </li></ul></ul><ul><ul><ul><li>In 3 months, became health departments top source on avian flu </li></ul></ul></ul>
    8. 11. Intelligence Management <ul><ul><li>Some concerns were legal or a valid concern for safety </li></ul></ul><ul><ul><ul><li>Robert Hannsen Example </li></ul></ul></ul><ul><ul><li>Other resistance came from clashes with traditional culture </li></ul></ul><ul><ul><ul><li>Moved up ranks based on one's reports </li></ul></ul></ul><ul><ul><ul><li>Hierarchy had complete control of information </li></ul></ul></ul>Resistance from middle management:
    9. 12. Micro Sharing <ul><ul><li>Social networking tools and systems that enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content. </li></ul></ul><ul><ul><li>Surprisingly powerful way to connect people to one another for corporate benefit. </li></ul></ul>
    10. 13. Micro Sharing, Macro Results “ These tools directly contribute to knowledge capture and management as workforces are scaled back and baby boomers retire, and they boost motivation and retention, especially among millennial generation employees.”   -Micro Sharing, Macro Results
    11. 14. Micro Sharing <ul><li>Microsharing connects people in ways that  promote: </li></ul><ul><li>  </li></ul><ul><ul><li>mutual support </li></ul></ul><ul><ul><li>rapid networking </li></ul></ul><ul><ul><li>mentoring </li></ul></ul><ul><ul><li>idea exchange. </li></ul></ul>
    12. 15. BYU and Yammer “ I learned more about my boss in one day reading his yammers than in one month working with him”   “ I saw what he was working on, I got the inside scoop on what was going” -Julia Graden
    13. 16. Yammer
    14. 17. Yammer “ People complain about hierarchies, which is basically just abstraction” Kelly Flanagan, CIO BYU
    15. 19. Web Communities What is the difference between a web community and an online forum?
    16. 20. WebWise <ul><ul><li>User registration and login system </li></ul></ul><ul><ul><li>Content (story, page) submission system </li></ul></ul><ul><ul><li>Comment submission system </li></ul></ul><ul><ul><li>User blog functionality </li></ul></ul><ul><ul><li>Discussion forum </li></ul></ul><ul><ul><li>News aggregation engine </li></ul></ul><ul><ul><li>Quick poll tool </li></ul></ul><ul><ul><li>Personal and site-wide contact forms </li></ul></ul><ul><ul><li>Keyword search engine </li></ul></ul><ul><ul><li>Taxonomy tool for content categorization </li></ul></ul><ul><ul><li>File upload tool to allow users to upload and attach files to posts </li></ul></ul><ul><ul><li>RSS publishing </li></ul></ul><ul><ul><li>Choice of 5 tested themes </li></ul></ul><ul><li>  </li></ul>Web Communities
    17. 21. WebWise <ul><ul><li>Novell </li></ul></ul><ul><ul><li>Beginfinite </li></ul></ul>Web Communities Web Communities
    18. 22. Business Benefits <ul><ul><li>Increased Knowledge </li></ul></ul><ul><ul><li>Lower Support Costs </li></ul></ul><ul><ul><li>Increased Trust </li></ul></ul>Web Communities
    19. 23. Costs Web Communities
    20. 24. World changing faster and faster  
    21. 25. Competition increasingly fierce
    22. 26. America is losing its edge
    23. 27. Easy comfortable jobs disappearing
    24. 28. The only sustainable edge is innovation
    25. 29. Get better faster
    26. 30. Learn faster
    27. 31. Enterprise 2.0 helps organizations learn faster
    28. 32. React more quickly
    29. 33. Enterprise 2.0 = &quot;Collaboration on Demand&quot;
    30. 34. Find people & information to solve problem
    31. 35. Solved problems are commodities
    32. 36. Solve problems others aren't