Social media provides opportunities for HR in areas like recruitment, knowledge management, and collaboration. It allows companies to find and screen candidates, market their employer brand, and understand their reputation. It also helps share knowledge across departments through tools like wikis and blogs, and foster collaboration through social networks. When used effectively by companies like Dell, BT, and Ernst & Young, social media can transform how employees interact and work together.

1. who says social media & HR
can’t be friends?
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2. first, a primer on social media.

3. social media is the umbrella term
applied to the various online media
that share these characteristics:
conversation
community
transparent
participation

4. conversation

5. participation

6. community

7. transparency

8. it’s a fundamental shift in
the way we communicate.
social media is a fundamental
part of the internet these
days.
(you can’t avoid it.)
(translation: unavoidable)

9. social media sites
dominate the internet world.
2005 now
1. yahoo.com 1. google.com
2. msn.com 2. facebook.com
3. google.com 3. youtube.com
4. ebay.com 4. yahoo.com
5. amazon.com 5. live.com
6. microsoft.com 6. baidu.org
7. myspace.com 7. wikipedia.com
8. google.co.uk 8. blogger.com
9. aol.com 9. twitter.com
10. go.com 10. QQ.com
Source: Alexa Global Traffic Ranking

10. Within a few years, a company that doesn’t
engage in this sort of activity will look dated.
What would you think of a company who had
one static graphic and no links on its home page?
In 1995, that was typical – now it’s laughable.
And in the same way, companies that aren’t wired
into the groundswell in 2012 will look very 20th
century – which is to say, out of touch.
- Groundswell: Winning in a World Transformed by Social Technologies

11. business objectives by department.
“I want to demonstrate
upper thought leadership & gain
mgmt “I want to better
influence.”
understand & manage
our brand reputation.”
public
relations
marketing “I want to increase
awareness as well as
build brand advocacy.”
human “I want to find & hire the
resources best people for the job.”

13. recruitment
83% of companies use social
media for recruitment.
- source: Jobvite 2010 Social Recruiting Survey

14. Q which social media does your
company use for recruiting?
- source: 2010 Jobvite Social Recruiting Survey

15. recruitment » opportunities.
• find candidates
- targeting
- reach
- social referrals

16. recruitment » opportunities.
• pre-screening
- social footprint
- background check

17. recruitment » opportunities.
• market your company
- what employees say about your company
- videos
- blogs

18. social recruitment in practice:
Ernst & Young Careers.

21. Building your employer brand isn't about shouting
the loudest, it's about communicating in a way your
audience will respond to.
- Margie Kwan
Employer Branding Senior Manager

22. knowledge management.
An estimated 70% of corporate
“knowledge” is locked in email.
- source: Integrated eCollaboration report

23. 67% believe colleagues can help
them do their job better.
• 39% say they have difficulty locating the right
people.
• Only 25% frequently go outside their
department to seek or share knowledge.
• 38% don’t get asked for their help or
information.
source: Harris Interactive and Tacit Knowledge Systems

24. knowledge management in practice:
BT Communications.

25. » BTpedia

26. » BTpedia

27. » blogs

28. » podcasting

29. » project wikis

30. » my pages

31. We see social media tools as a huge opportunity to
transform the way our employees interact with
each other, with ‘the company’, and with our
customers, partners and suppliers.
- Richard Dennison
Internal Programme Manager

32. collaboration » social tools.

33. social collaboration in practice:
Dell Employee Storm.

35. ideas in action:
special edition World of Warcraft notebooks.

36. A company this size is not going to be about a
couple of people coming up with ideas. It’s going to
be about millions of people and harnessing the
power of those ideas.
- Michael Dell
Founder and CEO

37. see,
HR + social media doesn’t have to be a bad thing.