it’s a fundamental shift in the way we communicate. social media is a fundamental part of the internet these days. (you can’t avoid it.)(translation: unavoidable)
social media sitesdominate the internet world. 2005 now 1. yahoo.com 1. google.com 2. msn.com 2. facebook.com 3. google.com 3. youtube.com 4. ebay.com 4. yahoo.com 5. amazon.com 5. live.com 6. microsoft.com 6. baidu.org 7. myspace.com 7. wikipedia.com 8. google.co.uk 8. blogger.com 9. aol.com 9. twitter.com 10. go.com 10. QQ.com Source: Alexa Global Trafﬁc Ranking
Within a few years, a company that doesn’t engage in this sort of activity will look dated. What would you think of a company who hadone static graphic and no links on its home page? In 1995, that was typical – now it’s laughable.And in the same way, companies that aren’t wired into the groundswell in 2012 will look very 20th century – which is to say, out of touch. - Groundswell: Winning in a World Transformed by Social Technologies
business objectives by department. “I want to demonstrate upper thought leadership & gain mgmt “I want to better inﬂuence.” understand & manage our brand reputation.” public relations marketing “I want to increase awareness as well as build brand advocacy.” human “I want to ﬁnd & hire the resources best people for the job.”
recruitment 83% of companies use social media for recruitment. - source: Jobvite 2010 Social Recruiting Survey
Q which social media does your company use for recruiting? - source: 2010 Jobvite Social Recruiting Survey
recruitment » opportunities. • market your company - what employees say about your company - videos - blogs
social recruitment in practice: Ernst & Young Careers.
Building your employer brand isnt about shoutingthe loudest, its about communicating in a way youraudience will respond to. - Margie Kwan Employer Branding Senior Manager
knowledge management. An estimated 70% of corporate “knowledge” is locked in email. - source: Integrated eCollaboration report
67% believe colleagues can help them do their job better. • 39% say they have difﬁculty locating the right people. • Only 25% frequently go outside their department to seek or share knowledge. • 38% don’t get asked for their help or information. source: Harris Interactive and Tacit Knowledge Systems
knowledge management in practice: BT Communications.
We see social media tools as a huge opportunity totransform the way our employees interact witheach other, with ‘the company’, and with ourcustomers, partners and suppliers. - Richard Dennison Internal Programme Manager