who says social media & HR     can’t be friends?         1 friend request       Confirm    Ignore
first, a primer on social media.
social media is the umbrella termapplied to the various online mediathat share these characteristics:     conversation    ...
conversation
participation
community
transparency
it’s a fundamental shift in    the way we communicate.   social media is a fundamental   part of the internet these   days...
social media sitesdominate the internet world.             2005               now   1.    yahoo.com       1. google.com   ...
Within a few years, a company that doesn’t   engage in this sort of activity will look dated.  What would you think of a c...
business objectives by department.                                                            “I want to demonstrate  uppe...
recruitment  83% of companies use social    media for recruitment.                  - source: Jobvite 2010 Social Recruiti...
Q   which social media does your    company use for recruiting?                     - source: 2010 Jobvite Social Recruiti...
recruitment » opportunities. • find candidates   - targeting   - reach   - social referrals
recruitment » opportunities. • pre-screening   - social footprint   - background check
recruitment » opportunities. • market your company   - what employees say about your company   - videos   - blogs
social recruitment in practice:       Ernst & Young Careers.
Building your employer brand isnt about shoutingthe loudest, its about communicating in a way youraudience will respond to...
knowledge management.  An estimated 70% of corporate  “knowledge” is locked in email.                     - source: Integr...
67% believe colleagues can help    them do their job better.   •   39% say they have difficulty locating the right       pe...
knowledge management in practice:       BT Communications.
» BTpedia
» BTpedia
» blogs
» podcasting
» project wikis
» my pages
We see social media tools as a huge opportunity totransform the way our employees interact witheach other, with ‘the compa...
collaboration » social tools.
social collaboration in practice:        Dell Employee Storm.
ideas in action:special edition World of Warcraft notebooks.
A company this size is not going to be about acouple of people coming up with ideas. It’s going tobe about millions of peo...
see,HR + social media doesn’t have to be a bad thing.
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?
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Who says HR and social media can't be friends?

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Who says HR and social media can't be friends?

  1. 1. who says social media & HR can’t be friends? 1 friend request Confirm Ignore
  2. 2. first, a primer on social media.
  3. 3. social media is the umbrella termapplied to the various online mediathat share these characteristics: conversation community transparent participation
  4. 4. conversation
  5. 5. participation
  6. 6. community
  7. 7. transparency
  8. 8. it’s a fundamental shift in the way we communicate. social media is a fundamental part of the internet these days. (you can’t avoid it.)(translation: unavoidable)
  9. 9. social media sitesdominate the internet world. 2005 now 1. yahoo.com 1. google.com 2. msn.com 2. facebook.com 3. google.com 3. youtube.com 4. ebay.com 4. yahoo.com 5. amazon.com 5. live.com 6. microsoft.com 6. baidu.org 7. myspace.com 7. wikipedia.com 8. google.co.uk 8. blogger.com 9. aol.com 9. twitter.com 10. go.com 10. QQ.com Source: Alexa Global Traffic Ranking
  10. 10. Within a few years, a company that doesn’t engage in this sort of activity will look dated. What would you think of a company who hadone static graphic and no links on its home page? In 1995, that was typical – now it’s laughable.And in the same way, companies that aren’t wired into the groundswell in 2012 will look very 20th century – which is to say, out of touch. - Groundswell: Winning in a World Transformed by Social Technologies
  11. 11. business objectives by department. “I want to demonstrate upper thought leadership & gain mgmt “I want to better influence.” understand & manage our brand reputation.” public relations marketing “I want to increase awareness as well as build brand advocacy.” human “I want to find & hire the resources best people for the job.”
  12. 12. recruitment 83% of companies use social media for recruitment. - source: Jobvite 2010 Social Recruiting Survey
  13. 13. Q which social media does your company use for recruiting? - source: 2010 Jobvite Social Recruiting Survey
  14. 14. recruitment » opportunities. • find candidates - targeting - reach - social referrals
  15. 15. recruitment » opportunities. • pre-screening - social footprint - background check
  16. 16. recruitment » opportunities. • market your company - what employees say about your company - videos - blogs
  17. 17. social recruitment in practice: Ernst & Young Careers.
  18. 18. Building your employer brand isnt about shoutingthe loudest, its about communicating in a way youraudience will respond to. - Margie Kwan Employer Branding Senior Manager
  19. 19. knowledge management. An estimated 70% of corporate “knowledge” is locked in email. - source: Integrated eCollaboration report
  20. 20. 67% believe colleagues can help them do their job better. • 39% say they have difficulty locating the right people. • Only 25% frequently go outside their department to seek or share knowledge. • 38% don’t get asked for their help or information. source: Harris Interactive and Tacit Knowledge Systems
  21. 21. knowledge management in practice: BT Communications.
  22. 22. » BTpedia
  23. 23. » BTpedia
  24. 24. » blogs
  25. 25. » podcasting
  26. 26. » project wikis
  27. 27. » my pages
  28. 28. We see social media tools as a huge opportunity totransform the way our employees interact witheach other, with ‘the company’, and with ourcustomers, partners and suppliers. - Richard Dennison Internal Programme Manager
  29. 29. collaboration » social tools.
  30. 30. social collaboration in practice: Dell Employee Storm.
  31. 31. ideas in action:special edition World of Warcraft notebooks.
  32. 32. A company this size is not going to be about acouple of people coming up with ideas. It’s going tobe about millions of people and harnessing thepower of those ideas. - Michael Dell Founder and CEO
  33. 33. see,HR + social media doesn’t have to be a bad thing.
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