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why social media matters to business (ADMA week 5 presentation)

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why social media matters to business (ADMA week 5 presentation)

  1. 1. why social media matters to business {ADMA week 5 lecture}
  2. 2. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  3. 3. TWO THIRDS OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 IMAGE SOURCE: HTTP://WWW.FLICKR.COM/PHOTOS/JJELENBAAS/19388944/
  4. 4. VISITING SOCIAL SITES* HAS BECOME THE 4 TH MOST POPULAR ONLINE ACTIVITY. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 ...MORE SO THAN PERSONAL EMAIL. *SOCIAL NETWORKS AND BLOGS
  5. 5. 3 OUT OF 4 AUSTRALIANS VISITED A SOCIAL NETWORKING SITE IN JUNE 2009, WHICH EQUATES TO NEARLY 9 MILLION PEOPLE. - COMSCORE PRESS RELEASE, AUGUST 2009
  6. 6. HOWEVER, THE MORE STAGGERING INCREASE IS IN THE AMOUNT OF TIME PEOPLE SPEND ON SOCIAL SITES. SOCIAL MEDIA IS CHANGING THE WAY PEOPLE SPEND THEIR TIME ONLINE. IMAGE SOURCE: HTTP://WWW.FLICKR.COM/PHOTOS/LWR/60496147/
  7. 7. GLOBALLY, FROM DECEMBER 2008 TO DECEMBER 2009, THE TOTAL AMOUNT OF TIME SPENT ON FACEBOOK INCREASED BY 566%. - ‘GLOBAL FACES AND NETWORKED PLACES’, NIELSON, MARCH 2009 AND LOCALLY, AUSTRALIANS SPENT 64,470,750 HOURS ON FACEBOOK LAST OCTOBER. (AVERAGE TIME PER PERSON = 7 HOURS 55 MINUTES 44 SECONDS.) - NIELSEN NETRATINGS, OCTOBER 2009
  8. 8. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  9. 9. UTILITIES OF SOCIAL MEDIA 1 PUBLIC RELATIONS
  10. 10. UTILITIES OF SOCIAL MEDIA 2 CUSTOMER SERVICE
  11. 11. UTILITIES OF SOCIAL MEDIA 3 BRAND ADVOCACY
  12. 12. UTILITIES OF SOCIAL MEDIA 4 LISTENING & FEEDBACK
  13. 13. UTILITIES OF SOCIAL MEDIA 5 SEO
  14. 14. UTILITIES OF SOCIAL MEDIA 6 THOUGHT-LEADERSHIP
  15. 15. UTILITIES OF SOCIAL MEDIA 7 PRODUCT DEVELOPMENT
  16. 16. UTILITIES OF SOCIAL MEDIA 8 RECRUITMENT
  17. 17. UTILITIES OF SOCIAL MEDIA 9 CUSTOMER ACQUISITION 40,308 INVITATIONS WERE SENT AND RESULTED IN 8,549 NEW USERS.
  18. 18. registrations virality sentiment views friends MEASUREMENT & ROI authority conversations installs subject sales
  19. 19. OBJECTIVE METRIC DEFINITION TOTAL CONVERSATIONS VOLUME OF CONVERSATIONS ACROSS BLOGS AND TWITTER AUTHORITY VOLUME OF LINKS ON BLOGS LINKING BACK TO THE CAMPAIGN INBOUND BLOG LINKS MICROSITE TOTAL # OF USER-GENERATED-CONTENT (TWEETS, FLICKR IMAGES, TOTAL USER-GENERATED CONTENT BLOG POSTS) ENGAGEMENT TOTAL USER-ENGAGEMENTS TOTAL # OF PHOTO VIEWS, VIDEO VIEWS, FACEBOOK PROFILE VIEWS TRAFFIC PERCENTAGE OF TRAFFIC FROM SOCIAL DOMAINS DEMAND INCOMING TRAFFIC FROM SOCIAL DOMAINS WHICH CONVERTS TO A SALES SALE PERCENTAGE OF NEGATIVE, NEUTRAL AND POSITIVE CONVERSATIONS SENTIMENT ABOUT THE BRAND REPUTATION THEMES TOP THEMES OF CONVERSATIONS RELATED TO THE BRAND
  20. 20. 1 WHY SOCIAL MEDIA MATTERS. WHAT’S IN IT FOR ME? 2 3 CASE STUDIES.
  21. 21. BLUEFLY: FASHION DECISION 2008
  22. 22. M·A·C COSMETICS: SENIOR ARTISTS TWEETS
  23. 23. MURDOCH UNIVERSITY: FREETHINKERS BLOG

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