From Conversationto ConnectednessTaking the Brand/ConsumerRelationship to the Next Level
HELLOMy name is Kristen    (@kvang)
The art of3                          courtship    © 2011 Hatchd Communication Design // hello@hatchd.com.au
the honeymoon         period
Why do consumers say    they bailed?1. The company posted too   frequently2.My feed became overrun with  marketing posts3....
The Relationship Cycle         the chaseeffort                     time
The Relationship Cycle              honeymooneffort                  time
The Relationship Cycle                        “comfortable”effort                 time
Let’s be honest,No one wants to date forever.
photography INTERACTIVE   DISPLAYS                                              EVENTS                                  Lo...
Localmobile         Social
Localmobile         Social      The sweet                       spot
Thank you And good luck.
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level
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From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level

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Social media breakups (unlike, unfollow, unsubscribes) often happen when a brand gets too comfortable and becomes complacent. Find out what's required to take your relationship with consumers to the next level, or risk growing apart.

Published in: Business, Technology
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From Conversation to Connectedness: Taking the Brand/Consumer Relationship to the Next Level

  1. 1. From Conversationto ConnectednessTaking the Brand/ConsumerRelationship to the Next Level
  2. 2. HELLOMy name is Kristen (@kvang)
  3. 3. The art of3 courtship © 2011 Hatchd Communication Design // hello@hatchd.com.au
  4. 4. the honeymoon period
  5. 5. Why do consumers say they bailed?1. The company posted too frequently2.My feed became overrun with marketing posts3.The content became repetitive or boring
  6. 6. The Relationship Cycle the chaseeffort time
  7. 7. The Relationship Cycle honeymooneffort time
  8. 8. The Relationship Cycle “comfortable”effort time
  9. 9. Let’s be honest,No one wants to date forever.
  10. 10. photography INTERACTIVE DISPLAYS EVENTS Local mobileqr Codes Gamification Augmented reality Location-based services
  11. 11. Localmobile Social
  12. 12. Localmobile Social The sweet spot
  13. 13. Thank you And good luck.

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