This document discusses new strategies for internet marketing in the era of web 2.0. It outlines how marketing approaches need to change to focus on customer orientation, training employees, and using new technologies like blogs, social bookmarking, search engine optimization, viral marketing, RSS feeds, podcasting and videocasting to engage customers. The conclusion emphasizes that effective internet marketing results in actual sales, not just website traffic, and that marketers need to consider how to increase customer purchasing.