Internet marketing - web 2.0 Margarit Misirdzhiev Varna , 2008 Internet marketing – web2.0 http://sveja-idea.com

Internet marketing – web2.0

New vision of e-marketing strategies Changing organization structure and mindset Client oriented planning and communication Employee training Internet marketing – web2.0 http://sveja-idea.com

Changing organization structure and mindset

Client oriented planning and communication

Employee training

Internet marketing – web2.0

E-marketing psychology Curiosity is a power motivation The want of buying an expensive product on a best price The fear of mistake Exclusiveness Internet marketing – web2.0 http://sveja-idea.com

Curiosity is a power motivation

The want of buying an expensive product on a best price

The fear of mistake

Exclusiveness

Internet marketing – web2.0

Marketing in the net Direct mail marketing Banner campaigns and text links Internet marketing – web2.0 http://sveja-idea.com

Direct mail marketing

Banner campaigns and text links

Internet marketing – web2.0

The three main principles of mail marketing Taking permission from the recipient Clear and analyzed mail lists Testing for delivery and right opening Internet marketing – web2.0 http://sveja-idea.com

Taking permission from the recipient

Clear and analyzed mail lists

Testing for delivery and right opening

Internet marketing – web2.0

Banner and link campaigns Targeting Choosing the channels Choosing the executors Campaign control Internet marketing – web2.0 http://sveja-idea.com

Targeting

Choosing the channels

Choosing the executors

Campaign control

Internet marketing – web2.0

Web2.0 – new generation e-marketing Blogging and corporate blogging Social bookmark networks Searching marketing Viral marketing RSS feeds Internet marketing – web2.0 http://sveja-idea.com

Blogging and corporate blogging

Social bookmark networks

Searching marketing

Viral marketing

RSS feeds

Internet marketing – web2.0

Blogging and corporate blogging Delivery of new products and services Quality content Contact with customers Internet marketing – web2.0 http://sveja-idea.com

Delivery of new products and services

Quality content

Contact with customers

Internet marketing – web2.0

Social bookmark networks Making it easy for the users to share articles from your site Delivering a well stiffed package from content Design and content Internet marketing – web2.0 http://sveja-idea.com

Making it easy for the users to share articles from your site

Delivering a well stiffed package from content

Design and content

Internet marketing – web2.0

Searching marketing Better choice for the customers Finding reviews online Finding an audience Internet marketing – web2.0 http://sveja-idea.com

Better choice for the customers

Finding reviews online

Finding an audience

Internet marketing – web2.0

Viral marketing Giving valued products and services Delivering easy contact with potential customers Using known types of customer behavior Using big social network sites and foreign resources Internet marketing – web2.0 http://sveja-idea.com

Giving valued products and services

Delivering easy contact with potential customers

Using known types of customer behavior

Using big social network sites and foreign resources

Internet marketing – web2.0

RSS feeds Podcasting and videocasting Frequent update of the content Apcasting – delivery of software updates News for products, releases and updates Personalized content services Internet marketing – web2.0 http://sveja-idea.com

Podcasting and videocasting

Frequent update of the content

Apcasting – delivery of software updates

News for products, releases and updates

Personalized content services

Internet marketing – web2.0

E-marketing innovations TV podcating Videocating Podcasting Internet marketing – web2.0 http://sveja-idea.com

TV podcating

Videocating

Podcasting

Internet marketing – web2.0

Conclusion Effect and effectiveness in internet are walking hand in hand. Effect is the thing that drives traffic of the website. However, we shall never forget that the thing that matters are not the visits, but the sales. In that way of matter we can’t rely on effect, we should consider effectiveness, the need of buying. Definitely not every visit is turning into sale. Effectiveness in the other hand is evaluating in sales. Интернет маркетинг – мрежата 2.0 http://sveja-idea.com

Effect and effectiveness in internet are walking hand in hand. Effect is the thing that drives traffic of the website. However, we shall never forget that the thing that matters are not the visits, but the sales. In that way of matter we can’t rely on effect, we should consider effectiveness, the need of buying. Definitely not every visit is turning into sale. Effectiveness in the other hand is evaluating in sales.

Интернет маркетинг – мрежата 2.0