zeighted Play Sightseeing!   Kristian Luoma, Slush Helsinki 2011                             @kluoma
“Team”         Kristian Luoma, 29 years         • Traveler, Photographer and Digital Native         • 12+ years career wit...
Problem
$723 Billion travel industry turnover 2010
FourSquare?
GeoCaching?
zeighted    Play Sightseeing!
Discover
Joy
Discover
Play SightseeingEngaging    Rewarding         Social
Business model:Sponsoredchallenges• social visibility• engaging content
Does it work?
Travel destinations are    willing to pilot
v1 in App Store     (no funding)
“This will NEVER work.”“I didn’t get it.”                    “Awesome!!”                          “Like Foodspotting for T...
Version 2: Simpler,More Fun
zeighted    Play Sightseeing!        kristian@zeighted.com                    @zeighted
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
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Zeighted Presentation at #slush2011 Final

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Here's my pitch at the Slush7 competition in Slush 2011. Good fun :)

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  • Zeighted Presentation at #slush2011 Final

    1. 1. zeighted Play Sightseeing! Kristian Luoma, Slush Helsinki 2011 @kluoma
    2. 2. “Team” Kristian Luoma, 29 years • Traveler, Photographer and Digital Native • 12+ years career with Internet • 28 patents (Search, Social, etc.) • 1.5 years in Start-up land (Wantlet) • 6+ years in Nokia Products and partnering with big boys: Google, Yahoo, Microsoft, Facebook, Twitter, etc. Evangelist, developer, product manager and head of product management
    3. 3. Problem
    4. 4. $723 Billion travel industry turnover 2010
    5. 5. FourSquare?
    6. 6. GeoCaching?
    7. 7. zeighted Play Sightseeing!
    8. 8. Discover
    9. 9. Joy
    10. 10. Discover
    11. 11. Play SightseeingEngaging Rewarding Social
    12. 12. Business model:Sponsoredchallenges• social visibility• engaging content
    13. 13. Does it work?
    14. 14. Travel destinations are willing to pilot
    15. 15. v1 in App Store (no funding)
    16. 16. “This will NEVER work.”“I didn’t get it.” “Awesome!!” “Like Foodspotting for Travel? LOVE IT!”
    17. 17. Version 2: Simpler,More Fun
    18. 18. zeighted Play Sightseeing! kristian@zeighted.com @zeighted

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