Social Media Best Practices for the Airline Industry

Social Media Best Practices Airports / Airlines By Kristie Wells @kristiewells President, Founder | Social Media ClubWednesday, June 22, 2011

via simpliﬂying.comWednesday, June 22, 2011

Social Media is NOT *just* Facebook or TwitterWednesday, June 22, 2011

But these two ‘channels’ are the heavily used by travelers <right now>Wednesday, June 22, 2011

Key is to ﬁnd what works best for you, and is the best ‘channel’ to communicate with your customers.Wednesday, June 22, 2011

Now, get ready for the money quote. This is revolutionary stuff people...Wednesday, June 22, 2011

“Help people.”Wednesday, June 22, 2011

Provide Information. •Weather delays •Parking / Transportation •Food Courts •Services (Massage Anyone?)Wednesday, June 22, 2011

Connect Travelers. •‘Nerds’ unite around power, add tips to ﬁnd outlets •Highlight ‘hot spots’ in airport via LBS, blogs, photos, videos and more.Wednesday, June 22, 2011

Highlight Local Flavor. •Food •Weather •Culture •Items of Interest •Discounts to AttractionsWednesday, June 22, 2011

Recommendation: Be Consistent. •Deﬁne Commercial Voice. •Review Online Presence. •Time Commitment.Wednesday, June 22, 2011

Voice. Online Presence.Wednesday, June 22, 2011

Consider Foursquare and You Tube Experiment a little.Wednesday, June 22, 2011

Checking Into Locations.Wednesday, June 22, 2011

Like Terminal/Gates.Wednesday, June 22, 2011

Entertain us.Wednesday, June 22, 2011

Inform us.Wednesday, June 22, 2011

Don’t try to be my friend. Be my info source.Wednesday, June 22, 2011

Time Commitment. #socialmedia is not so much about the time commitment as it is the commitment over time. via @chrisheuerWednesday, June 22, 2011

Listen.Wednesday, June 22, 2011

Key word searches: Airport name. City. Airlines. Restaurants. Vendors. C-Suite.Wednesday, June 22, 2011

What Changes Can You Make? https://twitter.com/#!/BeachPeanuts/status/82556352781762561 https://twitter.com/#!/PRFrenchy/status/80380412433678336Wednesday, June 22, 2011

Always keep in mind...Wednesday, June 22, 2011

The internet lives forever.Wednesday, June 22, 2011

Is this how you want to be known?Wednesday, June 22, 2011

Or This? "Millions are in uproar in #Cairo. Rumour is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC." via Kenneth ColeWednesday, June 22, 2011

Mistakes Happen "I ﬁnd it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive" via @ChryslerAutosWednesday, June 22, 2011

It is how you deal with them that matters.Wednesday, June 22, 2011

Know what this is? $2,800.00Wednesday, June 22, 2011

Delta changes baggage policy within 24 hours following military bag incident.Wednesday, June 22, 2011

Be Open. Be Honest. Be Human. Be Aware. Be Respectful.Wednesday, June 22, 2011

@KristieWells 001.415.577.9022 kristie@socialmediaclub.org http://socialmediaclub.org/Wednesday, June 22, 2011

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Social Media Best Practices for the Airline Industry

by Kristie Wells

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Social Media Best Practices for the Airline Industry Presentation Transcript