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Why Twitter Matters
                             @HenrikJoreteg
                             (the ‘@’ means that’s a twitter handle, bam!)




Friday, July 22, 2011
Why?
                         It’s what people in the
                        startup/developer/tech
                              community use


Friday, July 22, 2011
Why?
                 Build a personalized newsfeed




Friday, July 22, 2011
Why?
                        Free marketing
                        (with viral potential baked-in)




Friday, July 22, 2011
Why?
                        Capture lost connections
                        some bigshot loved your blogpost, how do they track what you’re doing?




Friday, July 22, 2011
Why?
               potential access to influencers
                        the power of a DM




Friday, July 22, 2011
Why?
                        Public visibility



Friday, July 22, 2011
Examples?
                          a little story




Friday, July 22, 2011
Examples?
                        I’m at @andyet because of twitter.
                            We recruit through twitter.
                          We reach out through twitter.




Friday, July 22, 2011
“I don’t need another
                           garbage stream”
                           It is what you make it.
                           Take out the garbage!




Friday, July 22, 2011
User tips
                        What I do to get value out of it




Friday, July 22, 2011
Pick a topic & stick with it
              Use facebook to tell your mom what you had for breakfast.




Friday, July 22, 2011
Follow lots of people
                    Who tweet about your interests, 100 people minimum.




Friday, July 22, 2011
Unfollow Ruthlessly
                        Be insanely picky or you’re wasting your time




Friday, July 22, 2011
Use #hashtags
                        Ex: Giving a “why twitter matters” talk at
                        #krtconf. Slides here http://someurl.com




Friday, July 22, 2011
Think before you post
                            Don’t drink and tweet




Friday, July 22, 2011
Keep it positive




Friday, July 22, 2011
See ya on Twitter!
                           @HenrikJoreteg
                           (see what I did there)




Friday, July 22, 2011

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Why Twitter Matters for Startups and Developers

  • 1. Why Twitter Matters @HenrikJoreteg (the ‘@’ means that’s a twitter handle, bam!) Friday, July 22, 2011
  • 2. Why? It’s what people in the startup/developer/tech community use Friday, July 22, 2011
  • 3. Why? Build a personalized newsfeed Friday, July 22, 2011
  • 4. Why? Free marketing (with viral potential baked-in) Friday, July 22, 2011
  • 5. Why? Capture lost connections some bigshot loved your blogpost, how do they track what you’re doing? Friday, July 22, 2011
  • 6. Why? potential access to influencers the power of a DM Friday, July 22, 2011
  • 7. Why? Public visibility Friday, July 22, 2011
  • 8. Examples? a little story Friday, July 22, 2011
  • 9. Examples? I’m at @andyet because of twitter. We recruit through twitter. We reach out through twitter. Friday, July 22, 2011
  • 10. “I don’t need another garbage stream” It is what you make it. Take out the garbage! Friday, July 22, 2011
  • 11. User tips What I do to get value out of it Friday, July 22, 2011
  • 12. Pick a topic & stick with it Use facebook to tell your mom what you had for breakfast. Friday, July 22, 2011
  • 13. Follow lots of people Who tweet about your interests, 100 people minimum. Friday, July 22, 2011
  • 14. Unfollow Ruthlessly Be insanely picky or you’re wasting your time Friday, July 22, 2011
  • 15. Use #hashtags Ex: Giving a “why twitter matters” talk at #krtconf. Slides here http://someurl.com Friday, July 22, 2011
  • 16. Think before you post Don’t drink and tweet Friday, July 22, 2011
  • 17. Keep it positive Friday, July 22, 2011
  • 18. See ya on Twitter! @HenrikJoreteg (see what I did there) Friday, July 22, 2011

Editor's Notes

  1. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  2. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  3. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  4. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  5. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  6. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  7. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  8. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  9. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  10. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  11. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  12. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  13. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  14. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  15. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  16. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  17. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n
  18. I’m Henrik Joreteg, I work at &yet which is a 11-person company of devs/designers based in the hottest tech area in the world: Tri-cities Washington. \n\nI’m here because in the past year, as a company we’ve churned out several different realtime web apps, that’s kind of our thing. We do it for clients, we do it for our own products. We dig it. \n\nI wrote a lot of the JS for those apps and I’m here to share what we’ve learned.\n