2.  Advertising copy is all about
selling.
 Ad is a Generate Business.
 The BUSINESS need not always
be money.
 Every Ad copywriter has his or
her own style,
 But follow some fundamental
rules.

3.  Thus is the beginning.
 A better understanding of the
objective helps you coalesce
your thoughts and focus your
skill.

4.  Headline and Subheadings
contain words those are most
critical to message.
 Only an interesting headline
makes one read further.

5.  Most important words should
appear there.
 Headline should give the
reader a fair idea of what the
remaining copy comprises.

6. Consumer Advertising,
 Advertising To business And
Profession,
 Non-Product Advertising.

7.  Television,
 Print,
 Radio,
 Billboards,
 Out-Of-Home,
 Email,

8.  Direct Mail,
 Flyers,
 Signage,
 In-Store,
 Social Media,
 Paid search.

9.  Institutional Advertising,
 Brand Advertising,
 Classified Advertising,
 Promotional Advertising,
 Advocacy Advertising,

10.  National Advertising,
 Local Advertising,
 Global Advertising.

11.  Consumer Advertising,
 Industrial Advertising,
 Trade Advertising,
 Informative Advertising,
 Persuasive Advertising,
 Reminder Advertising.

15. END