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Twitter 101

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Learn how to use Twitter from A to Z...

Learn how to use Twitter from A to Z...

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  • http://mashable.com/guidebook/twitter/
  • http://mashable.com/2009/04/04/twitter-trends/
  • Retweets by others: Retweets by you: Your tweets, retweeted
  • http://mashable.com/2009/04/04/twitter-trends/
  • Transcript

    • 1. Twitter 101 By: @KathleneHestir February 4, 2010
    • 2. Topics
      • Tweets
      • Direct Messages (DM)
      • @Replies
      • Retweets (RT) - 2 Types
      • Hashtags (#) and Trending Topics
      • Twitter Lists
      • Third-Party Twitter Clients (Hootsuite)
    • 3. Twitter Terms
      • Mistweet: a Tweet in which one later regrets
      • Neweeter: a new tweeter
      • Occasionitter: an occasional tweeter
      • Twaffic: Twitter traffic
      • Tweepish: feeling sheepish or regretful about something you tweeted
      • Tweeple/ Tweeps: Twitter people/peeps
      • Tweetheart: The special tweeter who makes your heart skip a beat
      • Tweetup: When Twitters meet in person - a Twitter meet up
      • Twis – to dis a fellow twtterer – very bad form
      • Twitterati: The A-list twitterers
      • Twitterfly: Being a social butterfly on Twitter evidenced by extreme usuage of @replies
      • Twitter-ku: Those who either post on both Twitter & Jaikiu or load their Twitter feed into Jaiku
      • Twitterloop: To be caught up with friends tweets & up on the convo
      http://mashable.com/2009/04/04/twitter-trends/
    • 4. Tweet
      • Short update of 140 characters or fewer.
      • These messages are posted to your account, sent to your followers and are searchable on Twitter search.
        • Use Tweets to: Build channels, increase awareness and engage consumers .
    • 5. Direct Messages (DMs)
      • Direct messages are private messages sent from one Twitter user to another.
      • You can only send a direct message to a person who follows you .
          • - Use DMs to: Build channels, engage consumers, promote incentive redemption & facilitate customer support.
    • 6. At Replies (@)
      • An @reply is a public message sent from one user to another
      • Setup as follows: @ username
      • Following is not necessary to reply to someone
      • All your replies are visible in the @username tab in your home page sidebar.
        • Use @Replies to: Build channels, engage consumers & facilitate customer support
    • 7. ReTweets (RT)
      • RTs indicate a re-posting of someone else’s tweet.
      • There are two versions of RTs:
        • Manual RTs:
        • Twitter RTs:
        • Use RTs to: build channels, consumer validation & PR
    • 8. ReTweets (RT)
        • Manual RTs
        • Twitter RTs
    • 9. Hashtags (#)
    • 10.
      • Don’t overuse # – make sure they add value.
      • Great tool for conferences and events
        • South by South West 2010 = #SxSW10
      • Give them context:
      • We’re hanging out with great bands & artists this week in Austin, TX @ #SxSW10
      • Use Web Apps like:
      • Twitter Search, Twubs, Twist, Monitter,
      • Hashtags.org, Tweetmeme, Plodt, Twitturly,
      • Twithority, TweetingTrends, PowerSearch, gtrend
      How to Get the Most Out of Hashtags (#)
    • 11. Trending Topics
      • Trending Topics track commonly used words and point to popular conversations in the Twitterverse
      • Trending topics are usually designated by a hashtag (#)
      • Recently Twitter began to offer Trending topics by region. You can now choose to see what topics or conversations are trending in different cities
    • 12. To Follow or Not to Follow?
      • You can only follow 2,000 people – before Twitter begins enforcing a strict (secret) following/follower ratio. This is to prevent spammers.
      • So don’t set up your account to auto-follow people
        • There are a lot of spammers that will follow then unfollow you to increase there following.
      • Follow people that may need or that you want to direct message you.
      • For everyone else use twitter lists …
    • 13. Twitter Lists
      • Use lists to:
        • Organize your followers and influencers.
        • List your other product twitter accounts
        • Industry news
        • Category News
        • List company employees
      • You can only follow 500 people per list.
    • 14.  
    • 15.  
    • 16.
      • Kathlene Hestir
      • Social Media Strategist, Engauge Digital
      • [email_address]
      • http://www.twitter.com/KathleneHestir
      • http://www.linkedin.com/in/KathleneHestir

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