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Twitter 101

Twitter 101



Learn how to use Twitter from A to Z...

Learn how to use Twitter from A to Z...



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  • http://mashable.com/guidebook/twitter/
  • http://mashable.com/2009/04/04/twitter-trends/
  • Retweets by others: Retweets by you: Your tweets, retweeted
  • http://mashable.com/2009/04/04/twitter-trends/

Twitter 101 Twitter 101 Presentation Transcript

  • Twitter 101 By: @KathleneHestir February 4, 2010
  • Topics
    • Tweets
    • Direct Messages (DM)
    • @Replies
    • Retweets (RT) - 2 Types
    • Hashtags (#) and Trending Topics
    • Twitter Lists
    • Third-Party Twitter Clients (Hootsuite)
  • Twitter Terms
    • Mistweet: a Tweet in which one later regrets
    • Neweeter: a new tweeter
    • Occasionitter: an occasional tweeter
    • Twaffic: Twitter traffic
    • Tweepish: feeling sheepish or regretful about something you tweeted
    • Tweeple/ Tweeps: Twitter people/peeps
    • Tweetheart: The special tweeter who makes your heart skip a beat
    • Tweetup: When Twitters meet in person - a Twitter meet up
    • Twis – to dis a fellow twtterer – very bad form
    • Twitterati: The A-list twitterers
    • Twitterfly: Being a social butterfly on Twitter evidenced by extreme usuage of @replies
    • Twitter-ku: Those who either post on both Twitter & Jaikiu or load their Twitter feed into Jaiku
    • Twitterloop: To be caught up with friends tweets & up on the convo
  • Tweet
    • Short update of 140 characters or fewer.
    • These messages are posted to your account, sent to your followers and are searchable on Twitter search.
      • Use Tweets to: Build channels, increase awareness and engage consumers .
  • Direct Messages (DMs)
    • Direct messages are private messages sent from one Twitter user to another.
    • You can only send a direct message to a person who follows you .
        • - Use DMs to: Build channels, engage consumers, promote incentive redemption & facilitate customer support.
  • At Replies (@)
    • An @reply is a public message sent from one user to another
    • Setup as follows: @ username
    • Following is not necessary to reply to someone
    • All your replies are visible in the @username tab in your home page sidebar.
      • Use @Replies to: Build channels, engage consumers & facilitate customer support
  • ReTweets (RT)
    • RTs indicate a re-posting of someone else’s tweet.
    • There are two versions of RTs:
      • Manual RTs:
      • Twitter RTs:
      • Use RTs to: build channels, consumer validation & PR
  • ReTweets (RT)
      • Manual RTs
      • Twitter RTs
  • Hashtags (#)
    • Don’t overuse # – make sure they add value.
    • Great tool for conferences and events
      • South by South West 2010 = #SxSW10
    • Give them context:
    • We’re hanging out with great bands & artists this week in Austin, TX @ #SxSW10
    • Use Web Apps like:
    • Twitter Search, Twubs, Twist, Monitter,
    • Hashtags.org, Tweetmeme, Plodt, Twitturly,
    • Twithority, TweetingTrends, PowerSearch, gtrend
    How to Get the Most Out of Hashtags (#)
  • Trending Topics
    • Trending Topics track commonly used words and point to popular conversations in the Twitterverse
    • Trending topics are usually designated by a hashtag (#)
    • Recently Twitter began to offer Trending topics by region. You can now choose to see what topics or conversations are trending in different cities
  • To Follow or Not to Follow?
    • You can only follow 2,000 people – before Twitter begins enforcing a strict (secret) following/follower ratio. This is to prevent spammers.
    • So don’t set up your account to auto-follow people
      • There are a lot of spammers that will follow then unfollow you to increase there following.
    • Follow people that may need or that you want to direct message you.
    • For everyone else use twitter lists …
  • Twitter Lists
    • Use lists to:
      • Organize your followers and influencers.
      • List your other product twitter accounts
      • Industry news
      • Category News
      • List company employees
    • You can only follow 500 people per list.
    • Kathlene Hestir
    • Social Media Strategist, Engauge Digital
    • [email_address]
    • http://www.twitter.com/KathleneHestir
    • http://www.linkedin.com/in/KathleneHestir