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Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote

by Director and Global Practice Lead, Content Strategy at SapientNitro on Nov 15, 2013

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Content Strategy for Omnichannel - keynote at Content Strategy Applied. Best practices for developing a content strategy for Omnichannel, with definitions, review of customer engagement model, ...

Content Strategy for Omnichannel - keynote at Content Strategy Applied. Best practices for developing a content strategy for Omnichannel, with definitions, review of customer engagement model, multichannel considerations, content lifecycle considerations, how to sell it into an organization and Omnichannel performance metrics to measure.

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Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote Presentation Transcript