Only your imagination and budget limit this list***
Most important tool
Your credibility: Once it’s lost, you can’t get it back.
A word on spin
What is spin?
Why do people spin?
Spin can damage credibility
Spin can damage your company’s image
Spin leads to a bad image for public relations practitioners overall
Is spin ethical?
Exercises: The news release
Looking at a specific public relations tool
For 10 minutes, grab a partner and contrast page 181 to page 58, be prepared to cite 3 differences between the two groups of tips and provide examples.
Divide into three groups. You are receiving a news release and one of the resultant stories. Compare and contrast the two. Be prepared to discuss your analysis with the class. What was the goal of the news release? Did it accomplish that goal?
For more information
Florida Public Relations Association
www.fpra.org
Public Relations Society of America
www.prsa.org
International Association of Business Communicators
www.iabc.com
International Public Relations Association
www.ipra.org
Some textbooks
This is PR: The realities of public relations by Newsom, Turk and Kruckeberg
Public relations writing: Form and style by Newsom and Carrell
Writing PR: A multimedia approach by Carstarphen and Wells
0 comments
Post a comment