WCA LBS SIG

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The document discusses the growth of location-based services (LBS) in mobile phones. It notes that location is becoming mainstream, with over 230 million wireless subscribers in the US alone. Sprint and Verizon report that 80% of their subscribers now have GPS-enabled phones. While AT&T and T-Mobile are still catching up, the LBS market in North America grew from 4 million users in 2006 to a projected 20-52 million by 2011, reflecting location services becoming more widely adopted.

Business Technology

WCA LBS SIG June’07 Krzysztof (Kris) Kolodziej
Spime Inc

What's happening in Mobile? Location becoming mainstream.

230M wireless subscribers in the US

(2B worldwide; compared to 900M PCs)

What's happening in Mobile? Location becoming mainstream.

Sprint and Verizon: 80% of subscribers with GPS
phones

What's happening in Mobile? Location becoming mainstream.

GSM carriers AT&T and T‐Mobile catching up…

What's happening in Mobile? Location becoming mainstream.

LBS NA 2006: 4m

(12m world)

What's happening in Mobile? Location becoming mainstream.

LBS NA 2011: 20‐52m

(315m world)

WCA LBS SIG

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1. WCA LBS SIG June’07 Krzysztof (Kris) Kolodziej Spime Inc

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6. What's happening in Mobile? Location becoming mainstream. 230M wireless subscribers in the US (2B worldwide; compared to 900M PCs)

7. What's happening in Mobile? Location becoming mainstream. Sprint and Verizon: 80% of subscribers with GPS phones

8. What's happening in Mobile? Location becoming mainstream. GSM carriers AT&T and T‐Mobile catching up…

9. What's happening in Mobile? Location becoming mainstream. LBS NA 2006: 4m (12m world)

10. What's happening in Mobile? Location becoming mainstream. LBS NA 2011: 20‐52m (315m world)