Gsm presentation (Jan 2014)

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Detailed GSM Advertising Trend for the month of January with analysis on Television Media Usage by Genre, Day part, Ad Type etc.

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Gsm presentation (Jan 2014)

  1. 1. media intelligence agency “Cellular (GSM) Analysis” (TV Media) January , 2014
  2. 2. media intelligence agency Overall Industry TOP 10 Brands / Advertisers Airtime Share.
  3. 3. media intelligence agency TOP 10 Brands Overall Industry Airtime Share 12000 10000 9694 8000 7154 7046 6874 6287 5374 6000 4585 4527 4208 3502 4000 2000 0 Ufone Based On Spot TVCs New Ariel Blue Telenor Talkshawk Liaquat Hospital Head & Shoulder Q Mobile Noir Cadbury Perk Z4 Gulberg Greens Islamabad Djuice Internet Gai
  4. 4. media intelligence agency TOP 10 Advertisers Overall Industry Airtime Share 30000 27069 25000 19723 20000 15000 13525 13033 11164 10396 10000 9694 9079 7496 6874 5000 0 UNILEVER Based On Spot TVCs P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT Kraft Foods Liaquat
  5. 5. media intelligence agency “GSM Industry Details”
  6. 6. media intelligence agency GSM Companies Airtime & Share %) CMPAK 7% WARID 10% 14,000 13,033 12,000 TELENOR 39% MOBILINK 15% 9,694 10,000 8,000 UFONE 29% 6,000 4,998 4,000 3,388 2,524 2,000 - TELENOR Based On Spot TVCs UFONE MOBILINK WARID CMPAK
  7. 7. media intelligence agency Channels Genre Airtime Share WARID 8% CMPAK 6% TELENOR 39% 18000 MOBILINK 19% 16053 16000 14000 12045 12000 UFONE 28% 10000 8000 6000 3333 4000 1598 2000 568 41 0 Ent. Based On Spot TVCs News Music Sports Movies Food
  8. 8. media intelligence agency Overall Channels Type comparison of GSM Sector (Air Time In Minutes) CMPAK 8% WARID 12% 30000 26915 TELENOR 41% 25000 MOBILINK 13% 20000 UFONE 26% 15000 10000 4163 5000 2560 0 Satellite Based On Spot TVCs Terrestrial Regional Satellite
  9. 9. media intelligence agency Advertiser Comparison By Ad Types (Air time) 100% 8% 3% 8% 7% 90% 12% 10% 24% 80% 40% 17% 15% 37% 70% 16% CMPAK 79% 60% 22% WARID 29% 50% 2% 20% 32% 40% UFONE TELENOR 30% 52% 20% MOBILINK 44% 39% 36% 3% 28% 10% 18% 0% Spot/TVC On Screen Branding Promo Tail Sponsorship Promo Clock Spot
  10. 10. media intelligence agency Advertiser Comparison by Ad Types Value addition (Air time) 3000.0 2500.0 2000.0 1500.0 1000.0 500.0 0.0 TELENOR UFONE WARID MOBILINK CMPAK On Screen Branding 2587.9 1852.0 152.5 369.7 0.8 Promo Tail 1287.2 44.2 706.3 651.5 224.1 Sponsorship 511.3 279.6 244.6 228.9 169.0 Promo 120.2 533.6 20.4 Clock Spot 106.3 122.2 152.0
  11. 11. media intelligence agency GSM Companies Comparison by Day Part Split 100% 10% 90% 10% 2% 14% 12% 9% 7% 4% 11% 8% 80% 9% 16% 11% 18% 17% 8% 70% 60% 6% 22% 13% 42% 25% CMPAK 21% WARID 50% 35% 18% MOBILINK 40% UFONE 30% 56% 47% 20% 49% TELENOR 38% 31% 36% 10% 0% Late Night Based On Spot TVCs Morning Time After Noon Evening Time Prime Time Late Prime Time
  12. 12. media intelligence agency GSM Ads Placement Strategy 70% 58% 60% 50% 51% 48% 50% 46% 47% 43% 40% 30% 25% 18% 20% 15% 16% 15% 14% 14% 15% 6% 7% 7% 8% 18% 17% 15% 15% 12% 10% 10% 19% 17% 12% 11% 10% 12% 9% 7% 9% 4% 0% 1st Position 2nd Position TELENOR Based On Spot TVCs 3rd Position UFONE Last Position MOBILINK Others WARID Second Last Position CMPAK Third Last Position
  13. 13. media intelligence agency GSM Ads Sec Strategy (Spots) 70% 64% 60% 50% 49% 46% 40% 37% 34% 30% 30% 24% 23% 20% 26% 29% 27% 19% 13% 10% 2% 7% 7% 5% 0.3% 1% 1% 0% TELENOR UFONE (01-15 Sec) Based On Spot TVCs (16-30 Sec) MOBILINK (31-45 Sec) WARID (46-60 Sec) CMPAK Above 60 Sec
  14. 14. media intelligence agency Media Bank Research & Reporting Team. For any query contact : Mr. Chander Kant - Manager Client Services (+92 343 2330696) Mr. Sajid Ali - Manager Marketing (+92 300 3753576) Mr. Muhammad Sajid Khan - Manager Media Research (+92 313 9392922)

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