From 0 to 1000—How I Grew My Mailing List, Fast

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• 4. Tim Carter: Ask The Builder http://www.askthebuilder.com/ http://www.askthebuilder.com/• Offers instructive videos, checklists andother DIY building resources• List Building Technique: Video calls-to-action aweber.com
• 5. Tim’s Videos • Has over 400 videos on Youtube and over 29 million views QuickTime™ and a decompressorare needed to see this picture. • Videos give Tim a chance to ask for the email address! aweber.com
• 6. With direct calls-to-action, Tim saw a 38% BOOST in sign ups! aweber.com
• 7. Tim Brennan: Tactics Time http://tacticstime.com/ http://tacticstime.com/• Tactics Time is a chess tactics websiterun by Tim• List Building Technique: eBook with emailsign-up call-to-action aweber.com
• 8. Tim’s Chess eBook • Has a sign up form on multiple places on his site • His eBook (published last Dec. ’12) asked readers to sign up to keep current on chess tactics and talk aweber.com
• 9. After publication, Tim saw a 72% RISE insign-ups then over the previous 3 months! aweber.com
• 10. Nikki McGonigal: Nikki, In Stitches http://www.nikkiinstitches.com/ http://www.nikkiinstitches.com/• Runs site and Etsy store selling craftsand offering online crafting classes• List Building Technique: Blog Pop-upform aweber.com
• 11. Nikki’s Pop-Up • Appears on her blog • Shows up once per visitor every 60 days aweber.com
• 12. aweber.com
• 13. After implementing the Pop-up, Nikki saw a 1,463% INCREASE in her signup! aweber.com
• 14. List Building Points• Put a sign-up form on EVERY page (anddon’t forget Pop-up forms!)• Promote your list via multiple channels(site, social media, YouTube, products)• Don’t forget about offline! (you know, thereal world) aweber.com
• 15. aweber.com
• 16. aweber.com
• 17. aweber.com
• 18. Looking To Grow Your List? We Can Help Try AWeber For Just $1! aweber.com/order.htm aweber.com
• 19. List-building when you’re speaking at an eventI was able to pull around 50% of the audience.“I’ve only been given 10 minutes, so I can’t go into as much detailas I’d like. I decided to put together a special report just for you allon today’s topic. It’s titled ‘99 Ways To Build Your Email List.’Could everyone do me a favor and take out your cell phones for aminute? Thanks. OK, here’s what I’m going to do. I’ll give you mynumber, and if you text me your email address, I’ll send you thespecial report and put you on my mailing list. I’d also love to getyour feedback on my presentation. Ready? My number is…”
• 20. Viral landing pages: 1,000,000 sign-ups
• 21. Viral landing pages
• 22. Bundling + LinkedIn = 50-100 sign-ups per post
• 23. Emailing offers to rented lists. Opt-in to grab offer.
• 24. Sticky sidebar form
• 25. Pop-up quadrupled our daily sign-ups.
• 26. 70% of total sign-ups. 375% growth to 190k readers.
• 27. Sign-ups fell off a cliff.
• 28. Tailored offers in blog posts

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From 0 to 1000—How I Grew My Mailing List, Fast

  1. 1. FROM 0 TO 1000—HOW I GREWMY MAILING LIST, FAST Nemo Chu Jay Moore KISSmetrics AWeber
  2. 2. Brought to you by:
  3. 3. Hi There!AWeber CommunicationsEmail Marketing Software Jay Moore Education/Video/Webi nar Production aweber.com
  4. 4. Tim Carter: Ask The Builder http://www.askthebuilder.com/ http://www.askthebuilder.com/• Offers instructive videos, checklists andother DIY building resources• List Building Technique: Video calls-to-action aweber.com
  5. 5. Tim’s Videos • Has over 400 videos on Youtube and over 29 million views QuickTime™ and a decompressorare needed to see this picture. • Videos give Tim a chance to ask for the email address! aweber.com
  6. 6. With direct calls-to-action, Tim saw a 38% BOOST in sign ups! aweber.com
  7. 7. Tim Brennan: Tactics Time http://tacticstime.com/ http://tacticstime.com/• Tactics Time is a chess tactics websiterun by Tim• List Building Technique: eBook with emailsign-up call-to-action aweber.com
  8. 8. Tim’s Chess eBook • Has a sign up form on multiple places on his site • His eBook (published last Dec. ’12) asked readers to sign up to keep current on chess tactics and talk aweber.com
  9. 9. After publication, Tim saw a 72% RISE insign-ups then over the previous 3 months! aweber.com
  10. 10. Nikki McGonigal: Nikki, In Stitches http://www.nikkiinstitches.com/ http://www.nikkiinstitches.com/• Runs site and Etsy store selling craftsand offering online crafting classes• List Building Technique: Blog Pop-upform aweber.com
  11. 11. Nikki’s Pop-Up • Appears on her blog • Shows up once per visitor every 60 days aweber.com
  12. 12. aweber.com
  13. 13. After implementing the Pop-up, Nikki saw a 1,463% INCREASE in her signup! aweber.com
  14. 14. List Building Points• Put a sign-up form on EVERY page (anddon’t forget Pop-up forms!)• Promote your list via multiple channels(site, social media, YouTube, products)• Don’t forget about offline! (you know, thereal world) aweber.com
  15. 15. aweber.com
  16. 16. aweber.com
  17. 17. aweber.com
  18. 18. Looking To Grow Your List? We Can Help Try AWeber For Just $1! aweber.com/order.htm aweber.com
  19. 19. List-building when you’re speaking at an eventI was able to pull around 50% of the audience.“I’ve only been given 10 minutes, so I can’t go into as much detailas I’d like. I decided to put together a special report just for you allon today’s topic. It’s titled ‘99 Ways To Build Your Email List.’Could everyone do me a favor and take out your cell phones for aminute? Thanks. OK, here’s what I’m going to do. I’ll give you mynumber, and if you text me your email address, I’ll send you thespecial report and put you on my mailing list. I’d also love to getyour feedback on my presentation. Ready? My number is…”
  20. 20. Viral landing pages: 1,000,000 sign-ups
  21. 21. Viral landing pages
  22. 22. Bundling + LinkedIn = 50-100 sign-ups per post
  23. 23. Emailing offers to rented lists. Opt-in to grab offer.
  24. 24. Sticky sidebar form
  25. 25. Pop-up quadrupled our daily sign-ups.
  26. 26. 70% of total sign-ups. 375% growth to 190k readers.
  27. 27. Sign-ups fell off a cliff.
  28. 28. Tailored offers in blog posts
  29. 29. Tailored offers in blog posts
  30. 30. Tool TalkA recap of the useful tools we mentioned in this webinar.‣ AWeber‣ KISSmetrics‣ Padiact‣ Unbounce‣ Pay With A Tweet‣ Launchrock

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