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FROM 0 TO 1000—HOW I GREW
MY MAILING LIST, FAST




 Nemo Chu      Jay Moore
 KISSmetrics   AWeber
Brought to you by:
Hi There!
AWeber Communications
Email Marketing Software


                 Jay Moore
                 Education/Video/Webi
                 nar Production


                                 aweber.com
Tim Carter: Ask The Builder
          http://www.askthebuilder.com/
          http://www.askthebuilder.com/

• Offers instructive videos, checklists and
other DIY building resources

• List Building Technique: Video calls-to-
action



                                          aweber.com
Tim’s Videos

                                          • Has over 400 videos on
                                          Youtube and over 29
                                          million views
        QuickTime™ and a
          decompressor
are needed to see this picture.




                                          • Videos give Tim a
                                          chance to ask for the
                                          email address!




                                                        aweber.com
With direct calls-to-action, Tim saw a 38%
            BOOST in sign ups!




                                    aweber.com
Tim Brennan: Tactics Time
             http://tacticstime.com/
             http://tacticstime.com/
• Tactics Time is a chess tactics website
run by Tim

• List Building Technique: eBook with email
sign-up call-to-action




                                       aweber.com
Tim’s Chess eBook
        • Has a sign up form on
        multiple places on his
        site

        • His eBook (published
        last Dec. ’12) asked
        readers to sign up to
        keep current on chess
        tactics and talk



                           aweber.com
After publication, Tim saw a 72% RISE in
sign-ups then over the previous 3 months!




                                   aweber.com
Nikki McGonigal: Nikki, In Stitches
          http://www.nikkiinstitches.com/
          http://www.nikkiinstitches.com/

• Runs site and Etsy store selling crafts
and offering online crafting classes

• List Building Technique: Blog Pop-up
form




                                            aweber.com
Nikki’s Pop-Up

         • Appears on her blog

         • Shows up once per
         visitor every 60 days




                        aweber.com
aweber.com
After implementing the Pop-up, Nikki saw
   a 1,463% INCREASE in her signup!




                                   aweber.com
List Building Points
• Put a sign-up form on EVERY page (and
don’t forget Pop-up forms!)

• Promote your list via multiple channels
(site, social media, YouTube, products)

• Don’t forget about offline! (you know, the
real world)

                                      aweber.com
aweber.com
aweber.com
aweber.com
Looking To Grow Your List?
       We Can Help


    Try AWeber For Just $1!
     aweber.com/order.htm




                              aweber.com
List-building when you’re speaking at an event
I was able to pull around 50% of the audience.




“I’ve only been given 10 minutes, so I can’t go into as much detail
as I’d like. I decided to put together a special report just for you all
on today’s topic. It’s titled ‘99 Ways To Build Your Email List.’

Could everyone do me a favor and take out your cell phones for a
minute? Thanks. OK, here’s what I’m going to do. I’ll give you my
number, and if you text me your email address, I’ll send you the
special report and put you on my mailing list. I’d also love to get
your feedback on my presentation. Ready? My number is…”
Viral landing pages: 1,000,000 sign-ups
Viral landing pages
Bundling + LinkedIn = 50-100 sign-ups per post
Emailing offers to rented lists. Opt-in to grab offer.
Sticky sidebar form
Pop-up quadrupled our daily sign-ups.
70% of total sign-ups. 375% growth to 190k readers.
Sign-ups fell off a cliff.
Tailored offers in blog posts
Tailored offers in blog posts
Tool Talk
A recap of the useful tools we mentioned in this webinar.




‣ AWeber
‣ KISSmetrics
‣ Padiact
‣ Unbounce
‣ Pay With A Tweet
‣ Launchrock

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From 0 to 1000—How I Grew My Mailing List, Fast

  • 1. FROM 0 TO 1000—HOW I GREW MY MAILING LIST, FAST Nemo Chu Jay Moore KISSmetrics AWeber
  • 3. Hi There! AWeber Communications Email Marketing Software Jay Moore Education/Video/Webi nar Production aweber.com
  • 4. Tim Carter: Ask The Builder http://www.askthebuilder.com/ http://www.askthebuilder.com/ • Offers instructive videos, checklists and other DIY building resources • List Building Technique: Video calls-to- action aweber.com
  • 5. Tim’s Videos • Has over 400 videos on Youtube and over 29 million views QuickTime™ and a decompressor are needed to see this picture. • Videos give Tim a chance to ask for the email address! aweber.com
  • 6. With direct calls-to-action, Tim saw a 38% BOOST in sign ups! aweber.com
  • 7. Tim Brennan: Tactics Time http://tacticstime.com/ http://tacticstime.com/ • Tactics Time is a chess tactics website run by Tim • List Building Technique: eBook with email sign-up call-to-action aweber.com
  • 8. Tim’s Chess eBook • Has a sign up form on multiple places on his site • His eBook (published last Dec. ’12) asked readers to sign up to keep current on chess tactics and talk aweber.com
  • 9. After publication, Tim saw a 72% RISE in sign-ups then over the previous 3 months! aweber.com
  • 10. Nikki McGonigal: Nikki, In Stitches http://www.nikkiinstitches.com/ http://www.nikkiinstitches.com/ • Runs site and Etsy store selling crafts and offering online crafting classes • List Building Technique: Blog Pop-up form aweber.com
  • 11. Nikki’s Pop-Up • Appears on her blog • Shows up once per visitor every 60 days aweber.com
  • 13. After implementing the Pop-up, Nikki saw a 1,463% INCREASE in her signup! aweber.com
  • 14. List Building Points • Put a sign-up form on EVERY page (and don’t forget Pop-up forms!) • Promote your list via multiple channels (site, social media, YouTube, products) • Don’t forget about offline! (you know, the real world) aweber.com
  • 18. Looking To Grow Your List? We Can Help Try AWeber For Just $1! aweber.com/order.htm aweber.com
  • 19. List-building when you’re speaking at an event I was able to pull around 50% of the audience. “I’ve only been given 10 minutes, so I can’t go into as much detail as I’d like. I decided to put together a special report just for you all on today’s topic. It’s titled ‘99 Ways To Build Your Email List.’ Could everyone do me a favor and take out your cell phones for a minute? Thanks. OK, here’s what I’m going to do. I’ll give you my number, and if you text me your email address, I’ll send you the special report and put you on my mailing list. I’d also love to get your feedback on my presentation. Ready? My number is…”
  • 20. Viral landing pages: 1,000,000 sign-ups
  • 22. Bundling + LinkedIn = 50-100 sign-ups per post
  • 23. Emailing offers to rented lists. Opt-in to grab offer.
  • 25. Pop-up quadrupled our daily sign-ups.
  • 26. 70% of total sign-ups. 375% growth to 190k readers.
  • 27. Sign-ups fell off a cliff.
  • 28. Tailored offers in blog posts
  • 29. Tailored offers in blog posts
  • 30. Tool Talk A recap of the useful tools we mentioned in this webinar. ‣ AWeber ‣ KISSmetrics ‣ Padiact ‣ Unbounce ‣ Pay With A Tweet ‣ Launchrock