Why Personalization Matters WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized email messages improve conversions by 10%. – Aberdeen WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized subject lines are 26% more likely to be opened. – Campaign Monitor WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized emails deliver 6x higher transaction rates. – Experian WHY SHOULD I PERSONALIZE MY EMAIL CONTENT What do I personalize? EVERYONE USES FIRST NAME :) SOME PEOPLE DO DATES WELL I LIKE BEHAVIOR BASED PERSONALIZATION Let’s talk about how you can do this too TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN EVERYTIME YOU MAKE A NEW LINK WE RECORD THAT BEHAVIOR IN KISSMETRICS THEN USE PEOPLE REPORTS TO FIND LOST USERS WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK WE FOUND 559 LOST USERS :( LET’S SEND THIS TO MAILCHIMP PICK A LIST SUBSCRIBE OR STATIC? MERGE FIELDS, MY FAVORITE CONFIRM LOG INTO YOUR MAILCHIMP ACCOUNT CHECK YOUR EMAIL LIST :) GO TO YOUR CAMPAIGNS PLAIN TEXT FOR PERSONAL NOTES USE THE MERGE VARS ALWAYS TEST BEFORE SENDING IS IT CORRECT? IF SO, HIT SEND :) AMAZING RESPONSE WHICH SQUASHED A BUG ONE THAT MADE US FEEL GOOD DON’T FORGET TO MEASURE YOUR SUCCESS - DAN MCGAW