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Kimia General Presentation v5.0
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Kimia General Presentation v5.0

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Kimia General Presentation v5.0

Kimia General Presentation v5.0

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  • 1. advertising search personalize entertainment push imode data traffic 3g yahoo walled garden photos podcasting internet web 2.0 syndication download rss blogger video operator off-portal discovery wap content communities premium music hsdpa 3gp streaming to atom youtube long tail audio blogs sms ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3 google ringtone user web news brand mobile convergence on-portal mms windows flickr wifi wallpaper umts pull games pda revenue
  • 2. Index
    • INDEX
    • INTRODUCTION
    • MOBILE CONTENT SYNDICATION
    • MOBILE CONTENT SHARING
    • ECOSYSTEM MANAGEMENT
    • WRAP UP
    • CONTACT
    • ANNEXE – EXAMPLES AND SCREENSHOTS
  • 3. 1. Introduction
    • PORTAL >> USER CENTERED
    • Personal:
    • Network:
    • WALLED GARDEN >> OFF PORTAL
    • Search:
      • White labeled
      • Branded
    • HTML rendering:
    MOBILE TENDENCY WWW TENDENCY MOBILE OPERATOR CONTENT USER
  • 4.
    • MOBILE RSS CONTENT SYNDICATION
    • Kimia has built a platform that allows users to syndicate on and off portal content to mobile, based on RSS (Really Simple Syndication) standards
    • RSS offers a set of unique characteristics for content syndication in an Operator environment:
      • Abundant >> On and off portal content ecosystem
      • Syndicated >> User centered
      • Structured >> Integration in existing operator delivery channels (wap, web, mms, …)
    • .
    1. Introduction
  • 5.
    • THE MOBILE CONTENT PYRAMID
    1. Introduction
    • Little content available
    • Good user experience
    • Abundant content
    • Poor user experience
  • 6.
    • FROM INTERNET TO MOBILE IN TWO STEPS
    • To combine user experience (quality) with variety of content (quantity), Kimia has opted for a modular approach based on two distinct yet complementary processes:
    • .
    2. Mobile content syndication
    • Kimia FIND-IT
    • RSS content bundling
    • Find and personalize content
    • Kimia GET-IT
    • RSS content delivery
    • Channel content to mobile
  • 7.
    • RSS CONTENT BUNDLING >> KIMIA FIND-IT
    • Kimia’s 100% in-house developed search technology plugs into specific content ecosystems and allows users to set up content streams on the fly
    • The output format is fully RSS compliant and may be plugged into any given RSS delivery channel
    • Example of news ecosystem:
      • 25.000 news feeds
      • 3 languages (English, French, Spanish)
      • Approx. 200.000 indexed news items per day
    2. Mobile content syndication DEMO
  • 8.
    • RSS CONTENT DELIVERY >> KIMIA GET-IT
    • Mobile RSS content syndication requires more than simple http polling:
    • Kimia has developed a set of technology components to harvest and format rich media RSS content:
    • The last mile to the user is not part of the core technology, and can be covered via existing or custom developed delivery channels:
    • .
    2. Mobile content syndication
    • RSS Harvester
      • Real time harvesting of millions of feeds
      • Advanced proxy features
    • Media Transcoder
      • Transcoding of multimedia files
      • Images, video, audio
    • RSS Scheduler
      • Pull to push scheduling for alerts services
      • Content or time based
      • Limited network availability
      • Limited device memory
      • Data session costs
      • Specific multimedia formats
      • Limited bandwidth
      • Limited battery capacity
      • Mms
      • On-device portal
      • Dvb-H
      • Etc.
      • Web
      • Wap
    DEMO
  • 9.
    • ADD NETWORK VALUE TO EXISTING CONTENT STREAMS
    • Interactivity and communication features add value to content streams in distribution networks :
    • In the WWW, content and communication are closely linked:
      • Viral email distribution
      • User generated content communities
      • Peer to peer networks
      • Blogs
    • .
    3. Mobile content sharing
    • Total value of non interactive distribution channels versus interactive networks
    • Laws of Metcalfe and Reed
    ADD VALUE TO CONTENT STREAMS
    • Kimia has developed a content sharing engine that:
      • Plugs into any given content delivery channel
      • Add value by providing viral distribution features
  • 10.
    • OPEN CONTENT SHARING >> KIMIA SHARE-IT
    3. Mobile content sharing
    • Open content sharing
    • Any type of content
    • Integrated in any content distribution channel
    • Any user community
  • 11.
    • OPEN SHARING – CONTENT
    3. Mobile content sharing
    • Content is encapsulated and embedded in standardized containers
    • Any type of content:
      • Video
      • Music
    • Possibility to add metadata
      • User added comment
      • Description tags
    • Content stored in the sharing engine
    • Content referenced to external storage system / CMS, preserving control over its distribution
      • Images
      • Text
      • Subscriptions
      • Etc.
  • 12.
    • OPEN SHARING – DISTRIBUTION CHANNELS
    3. Mobile content sharing
    • Open API’s to add sharing features to any content delivery channel:
      • Wap portal
      • Web portal
    • Inbox API – Each user has a personal inbox for incoming messages
      • Post new content
      • Retrieve content
    • Alert API – Every inbox has an associated scheduler to alert for incoming content:
      • RSS
      • SMS
    • Possibility to optimize multimedia content sharing by integrating the Kimia Alembik media transcoding server
      • Wap push
      • Mms
  • 13.
    • OPEN SHARING – 3 rd PARTY COMMUNITIES
    3. Mobile content sharing
    • Possibility to manage internal and external user partitions
    • Domains associate user ID’s to different user partitions:
      • [email_address] Closed mobile - Single Operator
      • [email_address] Open mobile – Multiple Operators
      • [email_address] External user communities
    • Open API for integration with 3rd party content distribution channels:
      • Routing based on open SMTP standards
      • Custom developed connectors for content import and export
  • 14.
    • OPEN SHARING – 3 rd PARTY COMMUNITIES
    3. Mobile content sharing
    • Example use cases
    • Mobile to mobile:
      • Interesting news article
    • Mobile to web:
      • Facebook wall post from mobile
    • Web to mobile:
      • Interesting Flickr picture
  • 15. 4. Ecosystem management
    • CLASSIC APPROACH
    • Off portal concept reduced to only content
    • Existing mobile portal users
    • Small user base
    • Focus on content management
    • .
    • OPEN KIMIA APPROACH
    • Off portal extended to processes for discovery and provisioning
    • Existing web users
    • Broad user base
    • Focus on ecosystem management
    • .
    LEVERAGE USAGE BY OPENING UP TO GRASSROOTS COMMUNITIES DEMO
  • 16. 4. Ecosystem management
    • TECHNOLOGY TO SERVICE EVOLUTION
    • Service of ecosystem management on top of Kimia’s technology platform:
    • .
    TECHNOLOGY LAYER WWW CONTENT TO MOBILE SERVICE LAYER WWW USERS TO MOBILE OFF-PORTAL CONTENT
    • OFF-PORTAL PROCESSES
    • Discovery
    • Provisioning
    • Kimia technology for off portal provisioning
    • Plug and play integration via RSS
    • Open API’s for web to mobile content sharing
    • Integrated web / mobile authentication and subscription mechanisms
    • Cookie based
    • Kimia for off portal ecosystem management
    • In depth knowledge of the WWW environment
    • Full time dedicated teams for content indexing
    • Connect with grassroots communities
  • 17. 5. Wrap up
    • KIMIA >> SHARE-IT
    • Viral content distribution
    • Added value to content streams
    • Web to mobile, mobile to mobile
    • Open API for Kimia or existing delivery channels
    • KIMIA >> GET-IT
    • Text and multimedia feeds
    • Pull and push
    • Wap, mms, dvb-h, on-device
    • In-house developed transcoding technology
    • KIMIA >> FIND-IT
    • Controlled ecosystem
    • In-house developed search technology
    • RSS compliant output format
    • OFF PORTAL ECOSYSTEM MANAGEMENT
    • Off portal discovery and provisioning
    • Evolution from technology to service
    • Leverage via WWW user communities
    • Integrated web-mobile authentication mechanisms
    • Full time dedicated marketing teams
  • 18.
    • CONTACT
    • KIMIA Solutions
    • Karel De Beule
    • Business Development
    • Mailto: [email_address]
    • Mobile: +34 670 564 687
    • C/ Rufino González 14
    • 28037 Madrid
    • Spain
    6. Contact
  • 19. Annexe – Examples and screen shots Web Wap Mms On-device idle screen DEMO
  • 20. Annexe – Examples and screen shots