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Kimia General Presentation v5.0
 

Kimia General Presentation v5.0

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Kimia General Presentation v5.0

Kimia General Presentation v5.0

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    Kimia General Presentation v5.0 Kimia General Presentation v5.0 Presentation Transcript

    • advertising search personalize entertainment push imode data traffic 3g yahoo walled garden photos podcasting internet web 2.0 syndication download rss blogger video operator off-portal discovery wap content communities premium music hsdpa 3gp streaming to atom youtube long tail audio blogs sms ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3 google ringtone user web news brand mobile convergence on-portal mms windows flickr wifi wallpaper umts pull games pda revenue
    • Index
      • INDEX
      • INTRODUCTION
      • MOBILE CONTENT SYNDICATION
      • MOBILE CONTENT SHARING
      • ECOSYSTEM MANAGEMENT
      • WRAP UP
      • CONTACT
      • ANNEXE – EXAMPLES AND SCREENSHOTS
    • 1. Introduction
      • PORTAL >> USER CENTERED
      • Personal:
      • Network:
      • WALLED GARDEN >> OFF PORTAL
      • Search:
        • White labeled
        • Branded
      • HTML rendering:
      MOBILE TENDENCY WWW TENDENCY MOBILE OPERATOR CONTENT USER
      • MOBILE RSS CONTENT SYNDICATION
      • Kimia has built a platform that allows users to syndicate on and off portal content to mobile, based on RSS (Really Simple Syndication) standards
      • RSS offers a set of unique characteristics for content syndication in an Operator environment:
        • Abundant >> On and off portal content ecosystem
        • Syndicated >> User centered
        • Structured >> Integration in existing operator delivery channels (wap, web, mms, …)
      • .
      1. Introduction
      • THE MOBILE CONTENT PYRAMID
      1. Introduction
      • Little content available
      • Good user experience
      • Abundant content
      • Poor user experience
      • FROM INTERNET TO MOBILE IN TWO STEPS
      • To combine user experience (quality) with variety of content (quantity), Kimia has opted for a modular approach based on two distinct yet complementary processes:
      • .
      2. Mobile content syndication
      • Kimia FIND-IT
      • RSS content bundling
      • Find and personalize content
      • Kimia GET-IT
      • RSS content delivery
      • Channel content to mobile
      • RSS CONTENT BUNDLING >> KIMIA FIND-IT
      • Kimia’s 100% in-house developed search technology plugs into specific content ecosystems and allows users to set up content streams on the fly
      • The output format is fully RSS compliant and may be plugged into any given RSS delivery channel
      • Example of news ecosystem:
        • 25.000 news feeds
        • 3 languages (English, French, Spanish)
        • Approx. 200.000 indexed news items per day
      2. Mobile content syndication DEMO
      • RSS CONTENT DELIVERY >> KIMIA GET-IT
      • Mobile RSS content syndication requires more than simple http polling:
      • Kimia has developed a set of technology components to harvest and format rich media RSS content:
      • The last mile to the user is not part of the core technology, and can be covered via existing or custom developed delivery channels:
      • .
      2. Mobile content syndication
      • RSS Harvester
        • Real time harvesting of millions of feeds
        • Advanced proxy features
      • Media Transcoder
        • Transcoding of multimedia files
        • Images, video, audio
      • RSS Scheduler
        • Pull to push scheduling for alerts services
        • Content or time based
        • Limited network availability
        • Limited device memory
        • Data session costs
        • Specific multimedia formats
        • Limited bandwidth
        • Limited battery capacity
        • Mms
        • On-device portal
        • Dvb-H
        • Etc.
        • Web
        • Wap
      DEMO
      • ADD NETWORK VALUE TO EXISTING CONTENT STREAMS
      • Interactivity and communication features add value to content streams in distribution networks :
      • In the WWW, content and communication are closely linked:
        • Viral email distribution
        • User generated content communities
        • Peer to peer networks
        • Blogs
      • .
      3. Mobile content sharing
      • Total value of non interactive distribution channels versus interactive networks
      • Laws of Metcalfe and Reed
      ADD VALUE TO CONTENT STREAMS
      • Kimia has developed a content sharing engine that:
        • Plugs into any given content delivery channel
        • Add value by providing viral distribution features
      • OPEN CONTENT SHARING >> KIMIA SHARE-IT
      3. Mobile content sharing
      • Open content sharing
      • Any type of content
      • Integrated in any content distribution channel
      • Any user community
      • OPEN SHARING – CONTENT
      3. Mobile content sharing
      • Content is encapsulated and embedded in standardized containers
      • Any type of content:
        • Video
        • Music
      • Possibility to add metadata
        • User added comment
        • Description tags
      • Content stored in the sharing engine
      • Content referenced to external storage system / CMS, preserving control over its distribution
        • Images
        • Text
        • Subscriptions
        • Etc.
      • OPEN SHARING – DISTRIBUTION CHANNELS
      3. Mobile content sharing
      • Open API’s to add sharing features to any content delivery channel:
        • Wap portal
        • Web portal
      • Inbox API – Each user has a personal inbox for incoming messages
        • Post new content
        • Retrieve content
      • Alert API – Every inbox has an associated scheduler to alert for incoming content:
        • RSS
        • SMS
      • Possibility to optimize multimedia content sharing by integrating the Kimia Alembik media transcoding server
        • Wap push
        • Mms
      • OPEN SHARING – 3 rd PARTY COMMUNITIES
      3. Mobile content sharing
      • Possibility to manage internal and external user partitions
      • Domains associate user ID’s to different user partitions:
        • [email_address] Closed mobile - Single Operator
        • [email_address] Open mobile – Multiple Operators
        • [email_address] External user communities
      • Open API for integration with 3rd party content distribution channels:
        • Routing based on open SMTP standards
        • Custom developed connectors for content import and export
      • OPEN SHARING – 3 rd PARTY COMMUNITIES
      3. Mobile content sharing
      • Example use cases
      • Mobile to mobile:
        • Interesting news article
      • Mobile to web:
        • Facebook wall post from mobile
      • Web to mobile:
        • Interesting Flickr picture
    • 4. Ecosystem management
      • CLASSIC APPROACH
      • Off portal concept reduced to only content
      • Existing mobile portal users
      • Small user base
      • Focus on content management
      • .
      • OPEN KIMIA APPROACH
      • Off portal extended to processes for discovery and provisioning
      • Existing web users
      • Broad user base
      • Focus on ecosystem management
      • .
      LEVERAGE USAGE BY OPENING UP TO GRASSROOTS COMMUNITIES DEMO
    • 4. Ecosystem management
      • TECHNOLOGY TO SERVICE EVOLUTION
      • Service of ecosystem management on top of Kimia’s technology platform:
      • .
      TECHNOLOGY LAYER WWW CONTENT TO MOBILE SERVICE LAYER WWW USERS TO MOBILE OFF-PORTAL CONTENT
      • OFF-PORTAL PROCESSES
      • Discovery
      • Provisioning
      • Kimia technology for off portal provisioning
      • Plug and play integration via RSS
      • Open API’s for web to mobile content sharing
      • Integrated web / mobile authentication and subscription mechanisms
      • Cookie based
      • Kimia for off portal ecosystem management
      • In depth knowledge of the WWW environment
      • Full time dedicated teams for content indexing
      • Connect with grassroots communities
    • 5. Wrap up
      • KIMIA >> SHARE-IT
      • Viral content distribution
      • Added value to content streams
      • Web to mobile, mobile to mobile
      • Open API for Kimia or existing delivery channels
      • KIMIA >> GET-IT
      • Text and multimedia feeds
      • Pull and push
      • Wap, mms, dvb-h, on-device
      • In-house developed transcoding technology
      • KIMIA >> FIND-IT
      • Controlled ecosystem
      • In-house developed search technology
      • RSS compliant output format
      • OFF PORTAL ECOSYSTEM MANAGEMENT
      • Off portal discovery and provisioning
      • Evolution from technology to service
      • Leverage via WWW user communities
      • Integrated web-mobile authentication mechanisms
      • Full time dedicated marketing teams
      • CONTACT
      • KIMIA Solutions
      • Karel De Beule
      • Business Development
      • Mailto: [email_address]
      • Mobile: +34 670 564 687
      • C/ Rufino González 14
      • 28037 Madrid
      • Spain
      6. Contact
    • Annexe – Examples and screen shots Web Wap Mms On-device idle screen DEMO
    • Annexe – Examples and screen shots