The document discusses mobile content syndication and sharing using RSS technology. It describes Kimia's platform which allows users to syndicate on and off portal content to mobile devices based on RSS standards. The platform includes three main components: Kimia FIND-IT for content bundling and personalization, Kimia GET-IT for content delivery to mobile channels, and Kimia SHARE-IT for adding social features to allow content sharing from web to mobile and mobile to mobile. The platform provides an open approach to ecosystem management by extending the off portal concept beyond just content to include discovery and provisioning processes.