Kimia General Presentation v3.0


Published on

Kimia product presentation
Version 3.0

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Kimia General Presentation v3.0

  1. 1. advertising search personalize entertainment push imode data traffic 3g yahoo walled garden photos podcasting internet web 2.0 syndication download rss blogger video operator off-portal discovery wap content communities premium music hsdpa 3gp streaming to atom youtube long tail audio blogs sms ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3 google ringtone user web news brand mobile convergence on-portal mms windows flickr wifi wallpaper umts pull games pda revenue
  2. 2. Index <ul><li>INDEX </li></ul><ul><li>INTRODUCTION </li></ul><ul><li>MOBILE CONTENT SYNDICATION </li></ul><ul><li>MOBILE CONTENT SHARING </li></ul><ul><li>ECOSYSTEM MANAGEMENT </li></ul><ul><li>WRAP UP </li></ul><ul><li>CONTACT </li></ul><ul><li>ANNEXE – EXAMPLES AND SCREENSHOTS </li></ul>
  3. 3. 1. Introduction <ul><li>PORTAL >> USER CENTERED </li></ul><ul><li>Personal: </li></ul><ul><li>Network: </li></ul><ul><li>WALLED GARDEN >> OFF PORTAL </li></ul><ul><li>Search: </li></ul><ul><ul><li>White labeled </li></ul></ul><ul><ul><li>Branded </li></ul></ul><ul><li>HTML rendering: </li></ul>MOBILE TENDENCY WWW TENDENCY MOBILE OPERATOR CONTENT USER
  4. 4. <ul><li>MOBILE RSS CONTENT SYNDICATION </li></ul><ul><li>Kimia has built a platform that allows users to syndicate on and off portal content to mobile, based on RSS (Really Simple Syndication) standards </li></ul><ul><li>RSS offers a set of unique characteristics for content syndication in an Operator environment: </li></ul><ul><ul><li>Abundant >> On and off portal content ecosystem </li></ul></ul><ul><ul><li>Syndicated >> User centered </li></ul></ul><ul><ul><li>Structured >> Integration in existing operator delivery channels (wap, web, mms, …) </li></ul></ul><ul><li>. </li></ul>1. Introduction
  5. 5. <ul><li>FROM INTERNET TO MOBILE IN TWO STEPS </li></ul><ul><li>To combine user experience (quality) with variety of content (quantity), Kimia has opted for a modular approach based on two distinct yet complementary processes: </li></ul><ul><li>. </li></ul>2. Mobile content syndication <ul><li>Kimia FIND-IT </li></ul><ul><li>RSS content bundling </li></ul><ul><li>Find and personalize content </li></ul><ul><li>Kimia GET-IT </li></ul><ul><li>RSS content delivery </li></ul><ul><li>Channel content to mobile </li></ul>
  6. 6. <ul><li>RSS CONTENT BUNDLING >> KIMIA FIND-IT </li></ul><ul><li>Kimia’s 100% in-house developed search technology plugs into specific content ecosystems and allows users to set up content streams on the fly </li></ul><ul><li>The output format is fully RSS compliant and may be plugged into any given RSS delivery channel </li></ul><ul><li>Example of news ecosystem: </li></ul><ul><ul><li>25.000 news feeds </li></ul></ul><ul><ul><li>3 languages (English, French, Spanish) </li></ul></ul><ul><ul><li>Approx. 200.000 indexed news items per day </li></ul></ul>2. Mobile content syndication DEMO
  7. 7. <ul><li>RSS CONTENT DELIVERY >> KIMIA GET-IT </li></ul><ul><li>Mobile RSS content syndication requires more than simple http polling: </li></ul><ul><li>Kimia has developed a set of technology components to harvest and format rich media RSS content: </li></ul><ul><li>The last mile to the user is not part of the core technology, and can be covered via existing or custom developed delivery channels: </li></ul><ul><li>. </li></ul>2. Mobile content syndication <ul><li>RSS Harvester </li></ul><ul><ul><li>Real time harvesting of millions of feeds </li></ul></ul><ul><ul><li>Advanced proxy features </li></ul></ul><ul><li>Media Transcoder </li></ul><ul><ul><li>Transcoding of multimedia files </li></ul></ul><ul><ul><li>Images, video, audio </li></ul></ul><ul><li>RSS Scheduler </li></ul><ul><ul><li>Pull to push scheduling for alerts services </li></ul></ul><ul><ul><li>Content or time based </li></ul></ul><ul><ul><li>Limited network availability </li></ul></ul><ul><ul><li>Limited device memory </li></ul></ul><ul><ul><li>Data session costs </li></ul></ul><ul><ul><li>Specific multimedia formats </li></ul></ul><ul><ul><li>Limited bandwidth </li></ul></ul><ul><ul><li>Limited battery capacity </li></ul></ul><ul><ul><li>Mms </li></ul></ul><ul><ul><li>On-device portal </li></ul></ul><ul><ul><li>Dvb-H </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Wap </li></ul></ul>DEMO
  8. 8. <ul><li>ADD NETWORK VALUE TO EXISTING CONTENT STREAMS </li></ul><ul><li>Interactivity and communication features add value to content streams in distribution networks : </li></ul><ul><li>In the WWW, content and communication are closely linked: </li></ul><ul><ul><li>Viral email distribution </li></ul></ul><ul><ul><li>User generated content communities </li></ul></ul><ul><ul><li>Peer to peer networks </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>. </li></ul>3. Mobile content sharing <ul><li>Total value of non interactive distribution channels versus interactive networks </li></ul><ul><li>Laws of Metcalfe and Reed </li></ul>ADD VALUE TO CONTENT STREAMS <ul><li>Kimia has developed a content sharing engine that: </li></ul><ul><ul><li>Plugs into any given content delivery channel </li></ul></ul><ul><ul><li>Add value by providing viral distribution features </li></ul></ul>
  9. 9. <ul><li>MOBILE CONTENT SHARING >> KIMIA SHARE-IT </li></ul>3. Mobile content sharing <ul><li>Kimia’s open sharing engine allows content sharing: </li></ul><ul><ul><li>From web to mobile </li></ul></ul><ul><ul><li>From mobile to mobile </li></ul></ul><ul><li>Solution designed for viral content distribution , and not for messaging that is already covered by sms, mms, email and im </li></ul>Web to Mobile Mobile to Mobile <ul><li>Independent solution </li></ul><ul><li>Plugs into any given content delivery channel </li></ul><ul><li>E.g. Kimia web to mobile service </li></ul><ul><li>E.g. Existing wap portal </li></ul><ul><li>Open application engine </li></ul><ul><li>Basic messaging functionality (inbox, queuing) with enhanced features </li></ul><ul><li>Multiple development API’s: </li></ul><ul><ul><li>Standard messaging Pop3 and SMTP </li></ul></ul><ul><ul><li>SOAP and Java objects </li></ul></ul>DEMO
  10. 10. 4. Ecosystem management <ul><li>CLASSIC APPROACH </li></ul><ul><li>Off portal concept reduced to only content </li></ul><ul><li>Existing mobile portal users </li></ul><ul><li>Small user base </li></ul><ul><li>Focus on content management </li></ul><ul><li>. </li></ul><ul><li>OPEN KIMIA APPROACH </li></ul><ul><li>Off portal extended to processes for discovery and provisioning </li></ul><ul><li>Existing web users </li></ul><ul><li>Broad user base </li></ul><ul><li>Focus on ecosystem management </li></ul><ul><li>. </li></ul>LEVERAGE USAGE BY OPENING UP TO GRASSROOTS COMMUNITIES DEMO
  11. 11. 4. Ecosystem management <ul><li>TECHNOLOGY TO SERVICE EVOLUTION </li></ul><ul><li>Service of ecosystem management on top of Kimia’s technology platform: </li></ul><ul><li>. </li></ul>TECHNOLOGY LAYER WWW CONTENT TO MOBILE SERVICE LAYER WWW USERS TO MOBILE OFF-PORTAL CONTENT <ul><li>OFF-PORTAL PROCESSES </li></ul><ul><li>Discovery </li></ul><ul><li>Provisioning </li></ul><ul><li>Kimia technology for off portal provisioning </li></ul><ul><li>Plug and play integration via RSS </li></ul><ul><li>Open API’s for web to mobile content sharing </li></ul><ul><li>Integrated web / mobile authentication and subscription mechanisms </li></ul><ul><li>Cookie based </li></ul><ul><li>Kimia for off portal ecosystem management </li></ul><ul><li>In depth knowledge of the WWW environment </li></ul><ul><li>Full time dedicated teams for content indexing </li></ul><ul><li>Connect with grassroots communities </li></ul>
  12. 12. 5. Wrap up <ul><li>KIMIA >> SHARE-IT </li></ul><ul><li>Viral content distribution </li></ul><ul><li>Added value to content streams </li></ul><ul><li>Web to mobile, mobile to mobile </li></ul><ul><li>Open API for Kimia or existing delivery channels </li></ul><ul><li>KIMIA >> GET-IT </li></ul><ul><li>Text and multimedia feeds </li></ul><ul><li>Pull and push </li></ul><ul><li>Wap, mms, dvb-h, on-device </li></ul><ul><li>In-house developed transcoding technology </li></ul><ul><li>KIMIA >> FIND-IT </li></ul><ul><li>Controlled ecosystem </li></ul><ul><li>In-house developed search technology </li></ul><ul><li>RSS compliant output format </li></ul><ul><li>OFF PORTAL ECOSYSTEM MANAGEMENT </li></ul><ul><li>Off portal discovery and provisioning </li></ul><ul><li>Evolution from technology to service </li></ul><ul><li>Leverage via WWW user communities </li></ul><ul><li>Integrated web-mobile authentication mechanisms </li></ul><ul><li>Full time dedicated marketing teams </li></ul>
  13. 13. <ul><li>CONTACT </li></ul><ul><li>KIMIA Solutions </li></ul><ul><li>Karel De Beule </li></ul><ul><li>Business Development </li></ul><ul><li>Mailto: [email_address] </li></ul><ul><li>Mobile: +34 670 564 687 </li></ul><ul><li>C/ Rufino González 14 </li></ul><ul><li>28037 Madrid </li></ul><ul><li>Spain </li></ul>6. Contact
  14. 14. Annexe – Examples and screen shots Web Wap Mms On-device idle screen DEMO
  15. 15. Annexe – Examples and screen shots