Europe's digital video operators have secured early adopter laurels by deploying leading-edge technologies to offer services such as catch up TV and IPTV. With the latest developments in web delivery, including adaptive rate streaming protocols, Internet video is now behind the region's most advanced new device services. It is safe to say that the starting gun has just been fired in this race for new service competitiveness. With concern about competition from pure play OTT providers, traditional pay-TV services must make critical business and technology decisions when upgrading their infrastructure for multi-network delivery. Fortunately, as this new marketplace matures, service providers have more options from innovative video technology suppliers that are creating strong partner ecosystems and offering advanced capabilities that offer flexibility in deployment. View the presentations from the European Forum Multi-network Solutions in the Real World, offered just prior to the IP&TV World Forum show.

1. A European Forum on Advanced Video Deployments
20 March 2012
Hilton Olympia London
8:00 – 10:30 am

2. Welcome to the Multi-network
Solutions in the Real World Forum
8:00 am Breakfast and networking
8:45 am Introduction by Peter White,
Rethink Research
9:00 am Presentations
 Martin Kull, Com Hem
 Alan Delaney, Ericsson
 Steve Oetegenn, Verimatrix
 David Price, Ericsson
 Johan Englund, Accedo
10:00 - Roundtable and Q&A
10:30 am

3. If Your Content is not on
a Tablet – You're Dead:
Imperatives for
Multi-screen Delivery
Peter White
Founder and Principal Analyst
Rethink Research

4. When was OTT invented?
 At Rethink we first came across OTT in 2002
 The progress of
OTT has not just
been painful, like
pulling teeth, but
it has been like
pulling them very
slowly
4

5. The state of OTT … in Broadcasting
UK’s YouView Europe’s HbbTV
5

6. Pay TV and OTT
 Technology Choices
Video Format
Streaming
Adaptive
Protection
streaming
Target Devices DRM domains
Set top Cloud
transcoding Encoding
Tablet support?
6

7. Pay TV and OTT
 Business Model Choices
TV Everywhere
Outside Network
Download to
Footprint
own?
Catch up only? Pay OTT
Service
Live Events Full or partial
bouquet?
Movie rights
7

8. Has the entertainment pie got bigger?
 Digital Entertainment Group says 2011
was first growth in home entertainment
spend since 2008 up just 1%
 Blu-ray is up 20% to $2 billion and has
reached 40 million homes
 Cinema tickets in the EU fell by 0.4% to
960 million tickets in 2011
8

9. The Pay TV pie IS bigger
Pay TV homes growth in Europe to 2014
Millions
160
140
120
IPTV homes
100
Satellite homes
80
60 Cable homes
40
20
0
2010 2014
20 million MORE homes will get pay TV –ARPU currently rising
9

10. The Pay OTT pie is growing fastest
Europe OTT 2015 –
Reaching 87 million homes
Pay OTT on
Tablet
, PC, TV Pay TV
other through
46.8m hybrid set
tops 7.2m
Free to Air
Hybrid
Devices
, 29.1m
10

11. Thank You
peter@rethinkresearch.biz
www.rethinkresearch.biz