15 eCommerce A-B Testing Ideas

Keyideas Infotech (P) Limited
Transforming your Ideas into Reality

15 eCommerce A/B Testing
Ideas
Take some ideas for A/B Testing for your eCommerce
Website and let us know Your Reviews in Comments Below.
Web: www.keyideasinfotech.com | www.keyideasglobal.com
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing

Introduction
If you love A B testing, eCommerce sites should be
your favourite playground. These sites have so much
happening at every level that you can never test too
much.
Here we’re featuring:





Home-Page Test Ideas
Product-Page Test Ideas
Checkout Testing Ideas
Thank You-Page Testing Ideas
Web Design & Development | Mobile Application Development | Internet Marketing |

Home-Page Test Ideas


1- Add Trust /
Award Badges
You
can
see
how
Web
togs display the
Trust Pilot Badge on
their homepage with
other award badges.
One
of
our
customer,
also increased their
conversion rate by
72.05% when they
added the esteemed
“WOW
Winner”
badge,
won
by
them, in the header
of their homepage.

2- Test Your
Drop-Down
Menus
One can replaced its
drop-down
menu
with an elaborate
product
category
page
for
better
usability and can get
revenue increased
upto 60 to 80% as
Results.
Eye tracking studies
have also shown
that
drop-down
menus can annoy
users.

3- Tell Them if
You ship to
their Location
Someone from India
would have never
explored
the
featured
website
any further if their
message “Yep, we
ship to India” hadn’t
been displayed. He
would have thought
that it’s probably a
US/UK based site
that doesn’t have
any shipment policy
for India (like most
websites).

4- Remove Your
Carousels

Image sliders may
seem attractive on a
homepage, but their
reputation in the
conversion
optimization industry
was tainted long
ago. Let’s hope you
listened
and
removed
those
distracting rotating
banners.


5- Give them
Live Chat
Assistance
A
Forrester
Research
study found that
44%
online
consumers want live
chat
assistance
when they are in the
middle
of
a
purchase. Practical
Commerce reports a
case study where
live chat boosted
conversions by 17%
for SupplyGeeks.co
m.

Product-Page Testing Ideas


6- Create
Urgency to
Checkout
The time is running
out. See how the
timer
is
used
by
Express
Watches on their
product page to
create urgency. If
done in a correct
way, then it will
surely
attract
customers and push
then to check out as
soo as possible.


7- Add Product
Videos (At
Least for
Popular
Products)
Videos
are
the
closest experience
users can get online
to buy a product.
They help people
imagine how they
will feel when they
have the product in
their hands.
Visitors who do not
watch the video but
still have the option
to watch, convert at
a higher rate than
those who don’t
have the option.

8- Price Match
Guarantee
See how Webtogs
display
their
guarantee seals and
even
explains
(below the seal in
the header) the
value
of
that
guarantee to win
trust of visitors in an
instant.
Bonus points to this
site for providing the
option to convert
prices in different
currencies on the
product page.

9- Provide 360°
View of
Products
Everyone
Knows
Larger
product
images
increase
conversions. Go one
step ahead and
provide 360 view of
your products. Let
your
customers
have no doubts.
Give them a closer
real life experience
with 360° view of
products. This will
give
them
the
confidence to buy
products.

10- If You do
not Provide
Free Shipping,
Reveal
Shipping Fee at
Product Page
See how Ozscopes
goes a step ahead
and
provides
a
shipping calculator
on their product
page.
And if we talk about
free shipping, it can
increase
your
average order value
too, in case you
haven’t realized it.
So the revenue will
likely be same.

Checkout Testing Ideas


11- User
Recognizable
Security Seals
A
survey
was
conducted to know
the security seals
that
are
most
effective.
The
responders
were
asked which single
logo gave them
maximum
assurance. And the
results are:
•Paypal

(29%)

•Verisign

(25%)

•McAfee

(23%)

•BBB

(7%)

•TRUSTe (3%)

12- Use
Reassurance
Text
If you do not want to
pay
for
pricey
security seals, you
can also try adding
some reassurance
text. Like you can
see
how
the
featured site pulls
this off perfectly
(and pass out on
any security seals
whatsoever).

But one thing you
must take note here
is, the usability and
design of site should
be
exceptionally
brilliant for this to
work.

13- Make Them
Generate
Promo Codes
Step-1

Step 1 – Create a
link that says “Got a
promo
code?”
instead of a blank
box that asks you to
enter the promo
code.


Step- 2

Step 2 – Once the
customer clicks on
that link, open a
collapsible div that
shows two options:
a. Enter the promo
code (for those who
have it)
b. Generate promo
code (for those who
do not have it).


Step- 3
The promo code
generated
by
customers will only
be delivered when
they complete their
current transaction.
This
will
avoid
people leaving the
site to find the
coupon code if they
do not have it. Plus,
it will also motivate
them to complete
their current order,
which should reduce
your
cart
abandonment rate.

Thank You-Page Testing
Ideas


14- Post
Purchase
Social Share
At thank you page
you
can
tell
customers what you
want them to do.
Provides
your
customers
social
media options to
share the stuff that
they
have
just
ordered.

This
is
great
because
chances
are people in the
same network often
have
similar
interests or age
group.

15- Ask
Customers if
they would like
to participate in
a Survey
Knowing
your
customers
always
pay off in future. Ask
them if they would
like to participate in
a short survey and
get some useful
insights from them.
For more ideas on
how
you
can
optimize your thank
you page.

Our Services


Website Designing and
Development



Software Solution





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Real Estate Web Development



Software Testing and Maintenance

CMS (Content Management System)




Database Design and Development



E-Commerce Development

Custom App Development



Custom Web Design



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Web Application Development

Mobile App Development (iPhone,
Android, Windows, Blackberry)

Internet Marketing

Technologies

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

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PHP, Zend, CodeIgniter, CakePHP

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iOS, Android, Windows

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Magento, OpenCart, OsCommerce


Contact Us:

Keyideas Infotech (P) Limited
Web:

www.keyideasinfotech.com
www.keyideasglobal.com

Email:

info@keyideasinfotech.com

Phone:

+1 617 934 6763 (USA)
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