13. The Google Gap is closing
Image source: http://www.searchcowboys.com/
14. Essentially Penguin is the ‘cousin’ of Panda…
Panda identifies thin/weak content
and penalises you for publishing it
Penguin penalises you for thin/weak
content which links to you
15. Phase 1: Demote sites with more content ranking
than their reputation has earned
http://uk.blueglass.com/blog/content-auditing/
16. Pages that have no activity/links/comments/shares
are there to manipulate Google’s algorithm
17. Phase 2: Anchor Text Over-Optimisation Penalities
www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/
18.
19. Google in 2013 has more data/signals than ever
(and they’re using them...)
20. Google Chrome is #1 Browser in the World
http://mashable.com/2012/05/21/chrome-is-tops/
21. Google Analytics Has Dominant Market Share
http://w3techs.com/technologies/overview/traffic_analysis/all
29. 1) Re-think your metrics of site quality
1. Traffic
2. RSS Subscribers
3. Bounce Rate
4. Average no of links per post
5. Average no of social shares/comments
6. What Would Matt Cutts Do?