So you’ve been given a blog
            blogging for journalists
weBlog
we Link
we Share
we Publish
News turns from a lecture to a conversation
                                                  Jay Rosen - 2004




       ...
Audience Lecture
Community Conversation
what is your patch?
       what do you want to blog about?
who is on your patch?
         who talks about your subject?
         who blogs about your subject?
make yourself heard
 You are allowed an opinion outside of the website
  comment
 Find the voices in your community
  read...
You are a Journalist
         You know stuff
         You know people
         People listen to you
the rules of blogging
 transparency Show your working
               Show your sources
               credit where credit ...
The Almighty

LINK
a blog without links
is not a blog
a link is currency
                  it has value attached to it


  It shows your trust
  It shows your knowledge
  It sh...
Pingbacks Trackbacks
  When you link, they know. The system checks
  When you link, they know.
  Both automatic
          ...
finding links without stats

                 link:
    use                            in google

                         ...
link out = link in


                                                           the proof !



          http://www.seoco....
quot;The link is an editorial judgment...
           quot;There's a very legitimate concern about linking
            to u...
Authoritative voices
    breadth and depth of the story
    taste and decency
     link to the debate rather than the caus...
linking questions
   1. Does the URL to which I am referring the reader reward him or her
   with additional content that ...
managing comments
  moderate openly
    censor words not whole comments
    make your moderation process clear
   engage
 ...
community content
 find for content at the point of delivery
                avoid pet picture syndrome
  guest bloggers
  ...
http://onlinejournalismblog.com/2008/09/18/basic-principles-of-online-journalism-c-is-for-community-conversation-pt2-conve...
We cannot live for ourselves alone. Our lives are
connected by a thousand invisible threads, and along
these sympathetic fi...
Upcoming SlideShare
Loading in …5
×

So you have been given a blog

944 views

Published on

Blogging for journalists - a presentation to TM journos

Published in: Technology, News & Politics
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
944
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide


















































  • So you have been given a blog

    1. 1. So you’ve been given a blog blogging for journalists
    2. 2. weBlog
    3. 3. we Link
    4. 4. we Share
    5. 5. we Publish
    6. 6. News turns from a lecture to a conversation Jay Rosen - 2004 http://journalism.nyu.edu/pubzone/weblogs/pressthink/2004/12/29/tp04_lctr.html
    7. 7. Audience Lecture Community Conversation
    8. 8. what is your patch? what do you want to blog about?
    9. 9. who is on your patch? who talks about your subject? who blogs about your subject?
    10. 10. make yourself heard You are allowed an opinion outside of the website comment Find the voices in your community read bookmark/RSS communicate email meet-up
    11. 11. You are a Journalist You know stuff You know people People listen to you
    12. 12. the rules of blogging transparency Show your working Show your sources credit where credit is due share social bookmarks raw data ideas
    13. 13. The Almighty LINK
    14. 14. a blog without links is not a blog
    15. 15. a link is currency it has value attached to it It shows your trust It shows your knowledge It shows you're listening It grows if you spend it on others
    16. 16. Pingbacks Trackbacks When you link, they know. The system checks When you link, they know. Both automatic Internal VS. External links related content on your site masterblinking double-linking http://scobleizer.com/2007/09/12/bloggers-double-linking/ http://www.surflizard.com/archives/sneaky-links/674
    17. 17. finding links without stats link: use in google to find blogs that link to you -site: use in google to remove internal links e.g. Link:http://blogs.coventrytelegraph.net/thegeekfiles/ -Site:coventrytelegraph.net
    18. 18. link out = link in the proof ! http://www.seoco.co.uk/blog/2008/07/16/how-good-is-the-mainstream-media-at-linking-out/
    19. 19. quot;The link is an editorial judgment... quot;There's a very legitimate concern about linking to unverified or unverifiable resources. It becomes a journalistic issue of 'can you trust the things you're linking to', because by linking to it, you are validating it.quot; Scott Karp http://www.publish2.com/ http://www.journalism.co.uk/5/articles/532603.php
    20. 20. Authoritative voices breadth and depth of the story taste and decency link to the debate rather than the cause other media community voices different from comment blogroll
    21. 21. linking questions 1. Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily? 2. Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain? 3. Am I using the shortest possible amount of text to provide that clue? 4. Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does? http://www.ojr.org/ojr/stories/080215niles/
    22. 22. managing comments moderate openly censor words not whole comments make your moderation process clear engage be visible in your comments emphasise post about good comments More at: http://www.currybet.net/cbet_blog/2008/02/blog_comments_1.php
    23. 23. community content find for content at the point of delivery avoid pet picture syndrome guest bloggers Flickr Youtube share and share alike
    24. 24. http://onlinejournalismblog.com/2008/09/18/basic-principles-of-online-journalism-c-is-for-community-conversation-pt2-conversation/
    25. 25. We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results. Herman Melville

    ×