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Mobile Applications in East Africa by Moses Kemibaro
 

Mobile Applications in East Africa by Moses Kemibaro

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    Mobile Applications in East Africa by Moses Kemibaro Mobile Applications in East Africa by Moses Kemibaro Presentation Transcript

    • AITEC East Africa ICT Summit 8th September 2010 Mobile Applications in East Africa Moses Kemibaro, Dotsavvy Limited
    • Leading Quote. “The past is prologue” - Shakespeare
    • What does the future look like?
    • We've come a long way....
    • A long way indeed...
    • To get this far...
    • And even further...
    • And wider...
    • To broadband at our door steps.
    • And better yet, 3G in the palm of our hands!
    • To connecting rural Africa via mobile.
    • The mobile is everywhere in Africa.
    • The mobile scenario in Africa, today.  550+ million mobile subscribers (1 in 3 Africans have a mobile phone)  East Africa has 50+ million mobile subscribers (50% penetration).  2.5G and 3G are becoming ubiquitous on the continent.  Mobile money is becoming de facto.  Total Cost of Ownership (TCO) is dropping.  Legislation is coming into place.
    • Africa's “iPhone”, for now.
    • The mobile in Africa is more than a phone.  SMS/Texting.  The Internet (in all its forms)  Financial Services (i.e. bank and insurance).  Entertainment (i.e radio, tv, camera)  Business.  Health information  Ultimately, a lifestyle enabler across the board!
    • The case for mobile apps in East Africa.  A market of over 50 million mobile subscribers.  Proliferation of mobile data services.  Mobile money enables monetization for mobile apps.  Skillbase is growing as app developers and initiatives take root.  Innovative mobile apps like M-Pesa show potential for success.  Global trends give diriection.
    • What is happening on the ground?  Innovation hubs are being set-up.  Academic institutions are partnering with business for incubators.  M-commerce start-ups are proliferating.  Mobile money is commonplace and augmented.  Government services are going “M”.  Learning is going mobile.  Ultimately, change is happening.
    • The Safaricom Academy.
    • Emobilis Mobile Technology Academy.
    • Nokia and UON Partner for Mobile Labs.
    • The iHub in Kenya.
    • The Applab in Uganda.
    • InfoDev Mobile App Lab for Africa
    • Kes. 8,000.00 IDEOS Android for Kenya.
    • Nokia's OVI App Wizard.
    • Samsung “Bada” Mobile Apps for Kenya.
    • Android Market launches in Kenya
    • US$ 4M ICT Board Local Content Grant.
    • Apps4Africa
    • Admob.
    • InMobi.
    • BuzzCity.
    • Mobile App Channels.  SMS (Communications and Applications).  SIM card-based (USSD and IVR).  Mobile Web (Using 2G and 3G to access apps via web)  Software Platforms (i.e. Java ME, Android, iOS, Symbian, etc)
    • Where are we today with mobile apps?  A market of over 50 million mobile subscribers in East Africa.  Proliferation of mobile data services.  Mobile money enables monetization for mobile apps.  Skillbase is growing as app developers and initiatives take root.  Innovative mobile apps like M-Pesa and VAS show potential for success.  Global trends point to direction.
    • Nokia OVI - AfroHotOrNot
    • Nokia OVI – Wazzap.
    • Sembuse mobile community.
    • Mocality, mobile business directory.
    • NIC Bank, Mobile Banking.
    • What are the numbers telling us?  Nokia devices lead in Africa giving Symbian and Java ME leadership, for now.  The primary devices in Africa are feature phones but smartphones are becoming commonplace.  Android, Blackberry and Apple will continue to grow.  The question therefore is where should mobile apps in Africa be focussed?
    • Admob Device Statistics: May 2010.
    • Admob Mobile OS Statistics: May 2010.
    • Opera SMW for Kenya: July 2010
    • Opera SMW for Tanzania: June 2010
    • Platforms Used: 2010
    • Marketing Reasons: 2010
    • Technical Reasons: 2010
    • Mobile Apps: M-Government.  Realization of M-Government for G2G, G2B and G2C services.  Global competitiveness in knowledge and business process outsourcing for economic growth.  Creation of new jobs and industries, as well as improved national productivity in existing industries.  Enhanced education via M-Learning.
    • Mobile Apps: M-Business.  World-class and low-cost infrastructure for business applications and content.  Improved access to global markets.  Near-free and real-time global communications due to convergence.  Improved workforce productivity and collaboration with strategic partners.  Emergence new/enhanced business models.
    • Mobile Apps: M-Citizens.  Access to mobile multimedia entertainment, anywhere and anytime.  Improved mobile social networking, collaboration and communication.  Will work or school from home, or anywhere for that matter via mobile.  Improved access to m- services such as m-commerce and m-government.
    • Mobile Apps: M-Infrastructure.  Affordable and accessible high speed mobile Internet, continent-wide and in rural Africa.  Deployment of next generation mobile Internet infrastructure (i.e. 4G) especially in the “last mile”.  Innovation in Africa to take advantage of concepts like m-commerce, converged media, social media, m- learning, etc.
    • Mobile Apps: M-content  There is very limited local m-content in Africa – this is going to a massive opportunity, and a challenge!  Lots of local content already exists, but its not mobile. It has to be digitized, edited, packaged and delivered.  Local content created just for mobile channels will also be key.  Content > Interest > Growth > Value!
    • Mobile Apps: M-Inclusion.  Need for "m-literacy” in Government, Business and Citizenry.  Create m-inclusion programs for the whole country, especially in rural Africa where connectivity is limited.  Confidence and trust needed for the skillful use of mobile apps to play, learn, socialize and work.  A fundamental understanding of the social-economic benefits
    • Mobile Apps: M-Partnerships.  Government and Business must work together to realize the full potential of mobile apps.  Business has to drive innovation and delivery. Government needs to create the enabling environment.  Citizens must be able to fully participate in the mobile apps economy with both the Government and Business.
    • Key factors for Mobile Apps Success.  Availability – Accessible and useful?  Context – Interesting and relevant?  Quality – High standards?  Cost – Affordable for all?  Model – Ad supported? subscription? freemium? sell?
    • In Concluding.  Mobile money shows that Africa can lead in mobile apps when given the chance.  Mobile apps are just getting off the ground in Africa but ultimately have to meld communication and social lifestyle elements to succeed.  The who, why, what and when matter.  Ultimately, value is realized when users engage with mobile apps.
    • Thanks! Moses Kemibaro Dotsavvy Limited e: moses@dotsavvyafrica.com t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com b: www.moseskemibaro.com p: +254 (20) 807 7108/9