E-Bee Study Results

Total Population: 394
Awareness
Perception
Attitude towards the Deposit Scheme
Results
Ebee Study

Awareness

77% have heard about the E-bee campaign

87% are aware of the Deposit Scheme

96% are aware of the BYOB Scheme

98% are aware of the CLAYGO Scheme

Effectiveness of Promotions:
1st : Posters
2nd : Email Blast
3rd : Facebook
4th : Stickers
5th : Friends
6th : Shirts

63% thinks the promotion time was sufficient, while 37% think it was not.

Perception

Based on the findings, with BYOB, CLAYGO, Deposit Scheme scoring 281, 288, and 336 respectively, the students have more or less an idea that the E-bee is a campaign that promotes BYOB, CLAYGO, and the deposit scheme

Of those who perceived what Ebee is all about correctly, a relevant number believe that the E-bee campaign is primarily the Deposit Scheme, next Claygo, finally the BYOB.

The New Deposit Scheme
Attitude

Inefficient
Efficient
1 2 3 4 5
3.066
The deposit system/process
In a scale of 5, the efficiency of the deposit system/process is 61%

Expensive
Inexpensive
1 2 3 4 5
2.50
Cost of the Deposits
In a scale of 5, the cost of the Deposits scores 50%.

Unnecessary
Necessary
1 2 3 4 5
3.03
Necessity
In a scale of 5, the Necessity scores 61%.

Unnecessary
Necessary
1 2 3 4 5
2.84
Acceptability
In a scale of 5, acceptability of the Deposit scheme scores 57%

Results

95% practices CLAYGO.

91% follows the deposit scheme.

85% do no bring their own baunan.

Summary of Findings
77% have heard of the Ebee campaign
Posters, Email Blasts, and facebook are the most effective promotional methods
The students have more or less an idea that the Ebee is a campaign that promotes BYOB, CLAYGO, and the deposit scheme
In a scale of 5, the efficiency of the deposit system/process is 61%
In a scale of 5, the cost of the Deposits scores 50%.
In a scale of 5, the Necessity scores 61%.
In a scale of 5, acceptability of the Deposit scheme scores 57%
63% thinks the promotion time was sufficient, while 37% think it was not.
87% are aware of the Deposit Scheme
96% are aware of the BYOB Scheme
98% are aware of the CLAYGO Scheme
80% do no bring their own baunan.
89% practices CLAYGO.
90% follows the deposit scheme.

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E-Bee Study Results

by Kelvin Du on Feb 01, 2010

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E-Bee Study Results — Presentation Transcript