1. Charge Ahead, but Not So Fast
Learning to be Entrepreneurial
with Publications and Other Materials
Maria Bowie, University of Georgia
George Laur, University of Missouri
Carolyn Whatley, Alabama Cooperative Extension
Susan White, University of Illinois
Nancy Zimmerli-Cates, Kansas State University
2. Channel Setting Instructions for ResponseCard RF
1. Press and release the "GO" or "CH" button.
2. While the light is flashing red and green, enter the 2 digit
channel code (i.e. channel 1 = 01, channel 21 = 21).
Channel is 32
3. After the second digit is entered, Press and release the "GO"
or "CH" button. The light should flash green to confirm.
4. Press and release the "1/A" button. The light should flash
amber to confirm.
3. Panel question:
How do you differentiate between free
materials and the ones you charge for?
4. As a rule, are materials from your
institution distributed free, at cost,
cost plus markup, or a combination
of methods?
1. Free 120%
2. At cost
3. Cost plus markup
4. Combination
10%
5%
0%
1 2 3 4
5. Under what conditions are materials free?
1. Single page 96%
2. Four or fewer pages
3. Cost less to print than 70%
to mail 61%
4. Grant covers costs
5. Offered at county office 30% 30%
or related venue
6. Online 4%
(Choose all that apply)
1 2 3 4 5 6
6. How are free materials funded?
1. Project specific 77%
2. Grant funds
3. State funds
50% 50%
4. User fees
5. Other
27%
(Choose all that apply)
9%
1 2 3 4 5
7. If materials are offered for cost plus
markup, what’s the percentage of those?
1. Less than 25 percent 43%
2. 26-50 percent
3. 51-75 percent
29%
4. More than 75 percent
14% 14%
1 2 3 4
8. Panel question:
If you charge for any materials, how
do you determine charges, and how
are the proceeds distributed?
9. How do you determine charges
for materials?
1. Standard pricing formula
we developed
64%
2. Standard pricing formula
mandated by state law
3. Case-by-case decision
4. Charge only for printing 29%
and shipping
5. Base charge on grant
14% 14%
7% 7%
funding
6. Other considerations 1 2 3 4 5 6
10. How are proceeds distributed?
1. Deduct production/
distribution/other fees, then 41%
proceeds go to the program
35%
2. Proceeds go to unit’s
29%
revolving account
3. Proceeds go to administrative
revolving account 18%
4. Proceeds are credited
to original grant
5. Other 0%
1 2 3 4 5
11. Panel question:
What, if any, Web-based materials or
offerings (other than for-credit) do
you charge for, and how?
12. What Web-based materials
do you charge for?
1. Moodle and other online classes
2. Selected moderate-size 67%
publication PDFs
3. Large publication PDFs
4. Other Web content
5. We don’t charge for online
20%
materials 13% 13% 13%
(Choose all that apply)
1 2 3 4 5
13. What concerns do you have about
charging for online content?
1. Technology issues 50%
2. Security issues
3. Reduced access
by current users
4. Meeting increased 25% 25%
user expectations 17% 17%
5. Reduced print sales 8%
6. Other
1 2 3 4 5 6
14. Have you adapted any materials to sell for
use on any of the following e-readers?
1. Amazon Kindle 89%
2. Barnes & Noble Nook
3. Sony Reader
4. Apple iPad
44%
5. Other
(Choose all that apply)
11%
0% 0%
1 2 3 4 5
15. Panel question:
When do you allow others to
adapt/reprint freely and when do you
sell them your materials?
16. Which requirements allow use or
adaptation of your materials?
1. We have the right to
approve the new version 73%
2. Adapter must agree to
our standards for change
3. Our program is credited
for the original material
27%
4. Other requirements
5. We don’t allow
adaptations 0% 0% 0% 0%
6. None: We do not share 1 2 3 4 5 6
17. How do you determine charges
for material you sell in bulk to other
states or organizations?
1. No bulk rate 91%
2. Discount for bulk orders
3. Adapt bulk orders with
partner’s logo and 45%
contact information 36%
4. Generally don’t sell
items in bulk
0%
1 2 3 4
18. If you offer a discount for bulk orders,
what is the normal discount?
1. Less than 10% 80%
2. 10% to 25%
3. 26% to 40%
4. More than 40%
5. No bulk discount
10% 10%
0% 0%
1 2 3 4 5
20. Are intellectual property rights
a substantial or emerging issue
at your institution?
1. Substantial 63%
2. Emerging
3. Not a big concern
25%
13%
1 2 3
21. In practical terms, who manages rights
for extension or outreach publications?
1. Author 58%
2. Institution/administration
3. Institution/publishing
unit leadership 33%
4. Institution/other
5. Jointly managed 17%
6. Uncertain 8% 8%
0%
1 2 3 4 5 6
22. Panel question:
How can we work differently so we
comply with grant restrictions and
state laws and at the same time
recover costs for our units?
23. Does your state restrict your extension
organization from recovering costs
for materials?
83%
1. Yes
2. In some cases
3. No
8% 8%
1 2 3
24. How has your institution developed
methods for cost recovery?
1. Increased inputs that can
be charged for, such as 45%
staff time 36%
2. Developed courses or
27% 27%
modules to build in fees
3. Paid for printing, then sold 18%
materials to grantees
4. Other means
5. Not developed 1 2 3 4 5
25. Panel question:
How do we determine the usage and
impact of online materials for reporting
purposes and for deciding whether
to revise them?
26. How do you demonstrate impact?
1. Web stats 40% 40% 40%
2. Web review criteria
3. Internal reporting
method
4. No established
method
0%
1 2 3 4
27. How do you keep materials current?
Revise or sunset:
1. On a 5-year cycle 36% 36%
2. On 3- to 5-year cycle
27%
3. On a 2-year cycle
4. More often than 2 years
5. No established method
0% 0%
1 2 3 4 5
