1. Team Diablo Presents: Red Bull
Do you have wiiings?
Alex Ahlgrim, Cierra Gilchrist,
Kelly Heaphy, Ta’Shara Roberts,
Kira Wade

2. A Little Bit of History
• Austrian Dietrich Mateschitz
– 260th richest person in the world
– Net worth of $5.0 billion
• Bought the product in 1987 and released into
market with a silent partner

3. Some Fun Facts
• Most popular energy drink
– $2.2 billion in 2010
– Over 4 billion cans sold worldwide in 2010
• Available in a few varieties
– Red Bull
– Sugar-free Red Bull
– Red Bull Cola
– Energy shots

4. Marketing
• Slogan: “Red Bull gives you wings.”
• Very aggressive on an international scale
• Target market is young males
• Traditional and modern advertising

5. Sponsorship and Events
• Tournament sponsorship
– Red Bull Air Race
– Flugtag
• Owner of many sports teams including:
– Red Bull Racing
– Scuderia Toro Rosso
– Red Bull New York
• Celebrity Endorsements
• Record Label

6. Facebook Dominator
• Ranked #1 out of Top 10
Facebook pages
• Smart feature on their
landing (welcome) page
• Paid close attention to
Call To Action

7. Red Bull’s Facebook Active Users
• Over 23 million fans
• 40,000 DAU (Daily
Active Users
• 850,000 MAU (Monthly
Active Users)

8. Fans Interaction
• Know who their target
audience is and exactly
what they want
• Interact with fans
through games, mobile
apps and Red Bull TV
• Red Bull’s apps page on
Facebook have
approximately 500
monthly users

9. Twitter Powerhouse
• 401,687 Followers
– Monster has 117,864
• 8,211 Tweets
• Leading energy drink
presence on Twitter

10. Red Bull Stash
• Targeted toward college
students
• The twitter page
updated followers of
where the Red Bull
might be hiding
• The domain traffic for it
was 51 with 361,871
visitors

11. LinkedIn to
Positive • Post all current job
• Professional Social positions
Media Presence • Recent activity shows
newly hired employees
Competitive Match-up
• Most followers for • 12,880 followers
company page
• Most registered • 2932 Employees
employees

12. LinkedIn to

13. Get More LinkedIn
• Negative
– Aren’t using as a way to advertise the brand
• Recommendations:
– Use LinkedIn as an opportunity to advertise like
AT&T
– Use as avenue to publicize upcoming events

14. StumbleUponNew Ideas
• 1,149 pages for Red Bull in all users favorites
– Most Views:

15. What Else to StumbleUpon
• Over 6.7 million unique
visitors each month
onStumbleUpon
• 280,000 clicks from
Google during
September
• Monitor the number of
clicks for each Red Bull
event or topic