SlideShare a Scribd company logo
1 of 10
Mobile Couponing 
Introduction to Mobile Advertising 
Kelli Campbell
“Always On” 
The “Always On” generation 
benefits from mobile access to 
coupons.
How it works… 
Smartphone 
or 
Tablet
Mobile Coupons 
Consumer behavior 
47.1 Million US consumers will 
use a Smartphone coupons 
by 2014. 
53.2 Million US consumers will 
use mobile coupons 
by 2014. 
Discounts 
$$$
How it works… 
Mobile 
Coupon 
App
Mobile Coupon Apps
Yowza! 
• Location based 
• Maps that shows where 
to find deals. 
• Notify when new 
coupons come in. 
http://www.getyowza.com
Coupon Sherpa 
• Location based 
• Bar codes scanned. 
• Notify when new 
coupons come in. 
• Share coupons with 
friends on social 
networks. 
http://couponsherpa.com
SnipSnap 
• Location based 
• Follow friends and 
share coupons. 
• Receive coupons when 
you arrive at store. 
http://snipsnap.it
Mobile consumption growing

More Related Content

Viewers also liked

ใบงานที่4blog
ใบงานที่4blog  ใบงานที่4blog
ใบงานที่4blog Pongrit Bobo
 
Breaking Beautiful - Redefining Beauty
Breaking Beautiful - Redefining BeautyBreaking Beautiful - Redefining Beauty
Breaking Beautiful - Redefining BeautyKelli Campbell
 
Compound interest : How To Make Your First Million
Compound interest : How To Make Your First MillionCompound interest : How To Make Your First Million
Compound interest : How To Make Your First MillionHoussam Chehadi
 
How S.E.O. works : Never been easier
How S.E.O. works : Never been easierHow S.E.O. works : Never been easier
How S.E.O. works : Never been easierHoussam Chehadi
 
İletişimin görülen yüzü - Beden Dili
İletişimin görülen yüzü - Beden Diliİletişimin görülen yüzü - Beden Dili
İletişimin görülen yüzü - Beden DiliSemanur Ekim
 

Viewers also liked (9)

ใบงานที่4blog
ใบงานที่4blog  ใบงานที่4blog
ใบงานที่4blog
 
Breaking Beautiful - Redefining Beauty
Breaking Beautiful - Redefining BeautyBreaking Beautiful - Redefining Beauty
Breaking Beautiful - Redefining Beauty
 
Compound interest : How To Make Your First Million
Compound interest : How To Make Your First MillionCompound interest : How To Make Your First Million
Compound interest : How To Make Your First Million
 
สังคม
สังคม    สังคม
สังคม
 
How S.E.O. works : Never been easier
How S.E.O. works : Never been easierHow S.E.O. works : Never been easier
How S.E.O. works : Never been easier
 
Kelli Campbell Trio
Kelli Campbell TrioKelli Campbell Trio
Kelli Campbell Trio
 
Obiee
ObieeObiee
Obiee
 
Shrek film project
Shrek film projectShrek film project
Shrek film project
 
İletişimin görülen yüzü - Beden Dili
İletişimin görülen yüzü - Beden Diliİletişimin görülen yüzü - Beden Dili
İletişimin görülen yüzü - Beden Dili
 

Similar to Mobile couponing

2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
 
Local Search Mobile Las Vegas Michael Dorausch Pubcon
Local Search Mobile Las Vegas Michael Dorausch PubconLocal Search Mobile Las Vegas Michael Dorausch Pubcon
Local Search Mobile Las Vegas Michael Dorausch PubconMichael Dorausch
 
Deck webinar: Last minute mobile campaigns for the holidays
Deck webinar: Last minute mobile campaigns for the holidaysDeck webinar: Last minute mobile campaigns for the holidays
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
 
2017 PlaceConf: Rx for Retail - New Perspectives
2017 PlaceConf: Rx for Retail - New Perspectives2017 PlaceConf: Rx for Retail - New Perspectives
2017 PlaceConf: Rx for Retail - New PerspectivesLocalogy
 
Fallon Brainfood: Coupons 2.0
Fallon Brainfood: Coupons 2.0Fallon Brainfood: Coupons 2.0
Fallon Brainfood: Coupons 2.0wearefallon
 
UK Retail - Rising Role Of Mobile For Modern Grocery Buyers
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersUK Retail - Rising Role Of Mobile For Modern Grocery Buyers
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersInMobi
 
Customer Engagement through Mobile
Customer Engagement through Mobile Customer Engagement through Mobile
Customer Engagement through Mobile Josh Martin
 
6 things to love about Mobile Marketing
6 things to love about Mobile Marketing6 things to love about Mobile Marketing
6 things to love about Mobile MarketingAdCumulus
 
TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015Ramneek Bhasin
 
Geoloyalty
GeoloyaltyGeoloyalty
GeoloyaltyMapcite
 
How to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg HickmanHow to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg HickmanBrandAidConference
 
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based MarketingHitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based MarketingKylie Bartlett
 
Research Presentation: The Everywhere Shopper
Research Presentation: The Everywhere ShopperResearch Presentation: The Everywhere Shopper
Research Presentation: The Everywhere ShopperMediaPost
 
MobiTree and Advertisers
MobiTree and AdvertisersMobiTree and Advertisers
MobiTree and Advertisersmobitree
 
The Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile CouponsThe Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile CouponsFunMobility
 
Chick fil-a going mor mooobile
Chick fil-a going mor mooobileChick fil-a going mor mooobile
Chick fil-a going mor mooobileJonmoskowitz
 
Customer Engagement in the Palm of Your Hands, Going Mobile
Customer Engagement in the Palm of Your Hands, Going MobileCustomer Engagement in the Palm of Your Hands, Going Mobile
Customer Engagement in the Palm of Your Hands, Going MobileJosh Martin
 

Similar to Mobile couponing (20)

2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext2014 Customer Loyalty ASEAN Conference: Mobext
2014 Customer Loyalty ASEAN Conference: Mobext
 
Local Search Mobile Las Vegas Michael Dorausch Pubcon
Local Search Mobile Las Vegas Michael Dorausch PubconLocal Search Mobile Las Vegas Michael Dorausch Pubcon
Local Search Mobile Las Vegas Michael Dorausch Pubcon
 
1 mobile coupons
1 mobile coupons1 mobile coupons
1 mobile coupons
 
Deck webinar: Last minute mobile campaigns for the holidays
Deck webinar: Last minute mobile campaigns for the holidaysDeck webinar: Last minute mobile campaigns for the holidays
Deck webinar: Last minute mobile campaigns for the holidays
 
2017 PlaceConf: Rx for Retail - New Perspectives
2017 PlaceConf: Rx for Retail - New Perspectives2017 PlaceConf: Rx for Retail - New Perspectives
2017 PlaceConf: Rx for Retail - New Perspectives
 
Fallon Brainfood: Coupons 2.0
Fallon Brainfood: Coupons 2.0Fallon Brainfood: Coupons 2.0
Fallon Brainfood: Coupons 2.0
 
UK Retail - Rising Role Of Mobile For Modern Grocery Buyers
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersUK Retail - Rising Role Of Mobile For Modern Grocery Buyers
UK Retail - Rising Role Of Mobile For Modern Grocery Buyers
 
Customer Engagement through Mobile
Customer Engagement through Mobile Customer Engagement through Mobile
Customer Engagement through Mobile
 
6 things to love about Mobile Marketing
6 things to love about Mobile Marketing6 things to love about Mobile Marketing
6 things to love about Mobile Marketing
 
TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015
 
Geoloyalty
GeoloyaltyGeoloyalty
Geoloyalty
 
How to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg HickmanHow to Get Started With Mobile Marketing - Greg Hickman
How to Get Started With Mobile Marketing - Greg Hickman
 
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based MarketingHitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
 
Designing for Social Change Anytime Everywhere
Designing for Social Change Anytime EverywhereDesigning for Social Change Anytime Everywhere
Designing for Social Change Anytime Everywhere
 
Research Presentation: The Everywhere Shopper
Research Presentation: The Everywhere ShopperResearch Presentation: The Everywhere Shopper
Research Presentation: The Everywhere Shopper
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
MobiTree and Advertisers
MobiTree and AdvertisersMobiTree and Advertisers
MobiTree and Advertisers
 
The Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile CouponsThe Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile Coupons
 
Chick fil-a going mor mooobile
Chick fil-a going mor mooobileChick fil-a going mor mooobile
Chick fil-a going mor mooobile
 
Customer Engagement in the Palm of Your Hands, Going Mobile
Customer Engagement in the Palm of Your Hands, Going MobileCustomer Engagement in the Palm of Your Hands, Going Mobile
Customer Engagement in the Palm of Your Hands, Going Mobile
 

Recently uploaded

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 

Recently uploaded (20)

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 

Mobile couponing