Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
The Other Side of the Canvas
1. the other side
of the canvas
Keith McGreggor
Director, VentureLab at GT
Lead Instructor, NSF I-Corps Program
what investors really need to know
about the new startup philosophy
16. business plan
a place to collect all of your
(current) hypotheses and
your rationale for them
cover page
table of contents
executive summary
business description
business environment analysis
industry background
competitor analysis
market analysis
marketing plan
operations plan
management summary
financial plan
attachments and milestones
63. 63
Cost per Visitor = $0.75
Visitor to Raw Lead
3%
Raw to Qualified Lead
20%
64. 64
Cost per Visitor = $0.75
Visitor to Raw Lead
3%
Raw to Qualified Lead
20%
Qualified Lead Cost =
0.75
0.03 * 0.20
= $125
65. 65
Cost per Visitor = $0.75
Visitor to Raw Lead
3%
Raw to Qualified Lead
20%
Closed Deal Cost =
0.75
0.03 * 0.20 * 0.10
= $1250
Qualified Lead to Closed Deal
10%
66. 66
Cost per Visitor = $0.75
Visitor to Raw Lead
3%
Raw to Qualified Lead
20%
= $1250
Qualified Lead to Closed Deal
10%
Marketing Cost
Sales Cost
Marketing Cost Sales Cost = ?
100. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
101. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
102. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
103. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
104. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
105. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
106. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
107. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
108. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
CAC << LTV
COST < REVENUE
109. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
110. Title Team Overview
Problem Solution Value Secrets
Advantage Strategy Model
Projections Requirements Closer
My company, _______________,
is developing ______________
to help ________________
_____________________
_____________________.
company name
something
someone
solve some problem
with secret sauce