A2 - Part 1 - Music Conventions
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Andrew Goodwin believes music videos should represent the genre's stereotypes through visual elements like clothing, jewelry, and settings. He cites "Pop That" by French Montana as an example where the video directly illustrates the song's lyrics. Simon Firth categorized music videos as performance, narrative, or conceptual based on their style. Performance videos showcase the artist live or in the studio. Narrative videos tell linear stories, often about love. Conceptual videos rely on metaphor and mood over direct narrative.
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Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
What is a music video
This document outlines Andrew Goodwin's conventions of music videos. It discusses that music videos are meant to visually represent the artist/band, provide a visual guide to the music, and encourage repeated listening of the song. Common conventions include performance of the song, telling a narrative story, using themes relevant to the genre, symbolic imagery, stylish cinematography, rhythmic editing, experimental camerawork, lighting techniques, and breaking continuity rules. Music videos often reference other media and the relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Voyeurism and notions of looking are commonly used to sell music through sex appeal. Record labels require different themes for different artists depending on their genre.
Andrew Goodwin's Theory
Andrew Goodwin's theory discusses common characteristics found in music videos. Some key points include:
1) Music videos typically demonstrate genre characteristics like dance routines for pop bands or revealing clothing for rap videos.
2) There is frequent use of voyeurism and notions of looking, especially with the female body being treated in a seductive manner.
3) Visuals in music videos are used to illustrate, amplify, or disjuncture from the song's lyrics and meaning. Record labels also influence visual styles of the artist.
Andrew Goodwin
Andrew Goodwin proposed a theory of music video analysis focusing on 6 key relationships: 1) Between lyrics and visuals, 2) Between music and visuals, 3) Genre-related style and iconography, 4) Close-ups of artists to promote their image, 5) Close-ups of lead artists with others in the background, and 6) Intertextual references to other media. Goodwin argued that music videos serve as advertisements to anchor meaning for songs and promote artists, rather than following common narrative structures.
Andrew goodwin's theory
Andrew Goodwin identified 6 conventions commonly found in music videos: 1) A relationship between lyrics and visuals, 2) Thought beats that illustrate the music, 3) Genre-related style and icons, 4) Multiple close-ups of artists, 5) Voyeurism especially of females, and 6) Intertextual references to other media. Examples are given for each convention from various music videos to illustrate how they employ techniques like synchronized lyrics/visuals, fast pacing to match music, recognizable artist imagery, promoting the star, sexualizing women, and referencing other works.
Music videos
Music videos can promote an artist's music and image in several ways. They often include a performance of the song by the artist, which may take place in unusual locations. Music videos also sometimes tell a narrative story or use symbolic imagery to represent the themes of the song. Women are sometimes portrayed in an objectified or sexualized manner in music videos according to theories like the male gaze. Common types of music videos include performance, narrative, and spectacle videos which may address the viewer directly or follow a story structure.
Theories for representation
This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
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Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
What is a music video
This document outlines Andrew Goodwin's conventions of music videos. It discusses that music videos are meant to visually represent the artist/band, provide a visual guide to the music, and encourage repeated listening of the song. Common conventions include performance of the song, telling a narrative story, using themes relevant to the genre, symbolic imagery, stylish cinematography, rhythmic editing, experimental camerawork, lighting techniques, and breaking continuity rules. Music videos often reference other media and the relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Voyeurism and notions of looking are commonly used to sell music through sex appeal. Record labels require different themes for different artists depending on their genre.
Andrew Goodwin's Theory
Andrew Goodwin's theory discusses common characteristics found in music videos. Some key points include:
1) Music videos typically demonstrate genre characteristics like dance routines for pop bands or revealing clothing for rap videos.
2) There is frequent use of voyeurism and notions of looking, especially with the female body being treated in a seductive manner.
3) Visuals in music videos are used to illustrate, amplify, or disjuncture from the song's lyrics and meaning. Record labels also influence visual styles of the artist.
Andrew Goodwin
Andrew Goodwin proposed a theory of music video analysis focusing on 6 key relationships: 1) Between lyrics and visuals, 2) Between music and visuals, 3) Genre-related style and iconography, 4) Close-ups of artists to promote their image, 5) Close-ups of lead artists with others in the background, and 6) Intertextual references to other media. Goodwin argued that music videos serve as advertisements to anchor meaning for songs and promote artists, rather than following common narrative structures.
Andrew goodwin's theory
Andrew Goodwin identified 6 conventions commonly found in music videos: 1) A relationship between lyrics and visuals, 2) Thought beats that illustrate the music, 3) Genre-related style and icons, 4) Multiple close-ups of artists, 5) Voyeurism especially of females, and 6) Intertextual references to other media. Examples are given for each convention from various music videos to illustrate how they employ techniques like synchronized lyrics/visuals, fast pacing to match music, recognizable artist imagery, promoting the star, sexualizing women, and referencing other works.
Music videos
Music videos can promote an artist's music and image in several ways. They often include a performance of the song by the artist, which may take place in unusual locations. Music videos also sometimes tell a narrative story or use symbolic imagery to represent the themes of the song. Women are sometimes portrayed in an objectified or sexualized manner in music videos according to theories like the male gaze. Common types of music videos include performance, narrative, and spectacle videos which may address the viewer directly or follow a story structure.
Theories for representation
This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Misfits dig up her bones
The video summarizes the conventions of a punk rock music video including featuring a scary character and showing the band's performance skills. It shows how the visuals relate to the lyrics, depicting monsters when lyrics mention demons. The editing cuts between shots synchronize with the music. Most of the video features the lead singer, as the record label would want to promote him. It includes fans looking at the band and references to Frankenstein to represent the band's identity and theme of evil. The video has a concept-based approach rather than focusing on narrative or performance.
My presentation 6
Goodwin distinguishes between three types of music videos: illustration videos that cut on beat and literally illustrate the lyrics, amplification videos that cut on and off beat to emphasize features and amplify the narrative meaning of lyrics, and disjuncture videos that cut off beat and use unrelated images to take creative risks in representing the artist. The document provides examples of each type and explains how Goodwin's theory could be applied in creating a music video.
Music video theory research
1) The document summarizes Andrew Goodwin's theory of music videos, which includes six points about common characteristics and relationships seen in music videos such as demonstrating genre traits, relating lyrics and visuals, relating music and visuals, including close-ups of artists, references to looking, and intertextual references.
2) It also discusses Laura Mulvey's theory of the "male gaze" and how music videos often portray women in ways that objectify them within a virgin/whore dichotomy.
3) Finally, it categorizes different types of music videos as narrative based, performance based, or concept based depending on whether they tell a story, feature the artist performing, or have a unifying conceptual
Theorists
Andrew Goodwin's theory states that music videos demonstrate genre characteristics through elements like dance routines, stage performances, and visual styles. There is often a relationship between the visuals and lyrics of the song, whether illustrative or contradictory. Star image creates character for the music artist and develops their reputation over time. Music videos can also reference other media through intertextuality with other videos, films, TV, or brands. Finally, Goodwin's theory notes that many music videos treat the female body in a voyeuristic way through camera angles and shots that emphasize sexuality.
Theorists
Andrew Goodwin's theory states that music videos demonstrate genre characteristics through elements like dance routines, stage performances, and visual styles. There is often a relationship between the visuals and lyrics of the song, whether illustrative or contradictory. Star image creates character for the music artist and develops their reputation over time. Music videos can also reference other media through intertextuality with other videos, films, TV, or brands. Finally, Goodwin's theory notes that many music videos treat the female body in a voyeuristic way through camera angles and shots that emphasize sexuality.
Andrew Goodwin’s theory of music videos
Andrew Goodwin's theory proposes that music videos demonstrate six main points:
1. Music videos demonstrate the genre characteristics of the song.
2. There is a relationship between the lyrics and visuals in a music video.
3. There is a relationship between the music and the visuals in a music video.
4. Music videos feature multiple close-up shots of the main artist.
5. Voyeurism, especially of females, often plays a major role in music videos.
6. Music videos may contain intertextual references to other media texts.
Music video theories
This document summarizes several theories about analyzing music videos:
- Goodwin's theory identifies 6 key aspects to analyze like the relationship between lyrics and visuals, music and visuals, genre style, star image, voyeurism, and intertextual references.
- Mulvey's male gaze theory argues that many music videos depict women as objects of pleasure from a masculine perspective for the audience to view.
- Relationships between lyrics, music, and visuals can illustrate, amplify, or contradict each other to promote the song in different ways. Genre conventions and an artist's image are also important visual elements to consider.
Andrew Goodwin - Music Video Theory
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
Andrew Goodwin theory
Todd Goodwin is a theorist and founder of USF's media studies department. He authored a book analyzing music videos and developed theories about codes and conventions in music videos. His work showed that visuals can illustrate, amplify, or contradict lyrics and music. Common conventions include demonstrating genre characteristics through repeated actions, using sexual imagery for voyeurism and wider appeal, including references to other media, and promoting artists' star quality through close-up shots. Goodwin's theories provided a framework for analyzing relationships between audio and visual elements in music videos.
Godwins theories
The document discusses different types of links that can exist between the visuals and music in a music video. It provides examples of direct links between lyrics and on-screen visuals, links between changes in the music and camera movements, the use of close-ups to market artists, and intertextual references to other works in some music videos.
Detailed analysis 1
This document provides a table to help structure analysis of music videos. It lists 7 key ideas to identify: 1) demonstration of genre characteristics, 2) relationship between lyrics and visuals, 3) relationship between music and visuals, 4) inclusion of close-ups and recurring artist motifs, 5) references to looking/voyeurism, 6) intertextual references, and 7) whether the video is performance, narrative or concept-based. The document then analyzes the music video for Justin Timberlake's "What Goes Around...Comes Around" based on these 7 ideas.
Analysing a music video
The document analyzes Katy Perry's music video for her song "California Gurls" using theories from Andrew Goodwin and Laura Mulvey. It discusses how the genre of pop music appeals to masses through catchy lyrics and scenes of partying. The relationship between the music and visuals is key, with the video matching the style and pace of the song. Goodwin's theory that record labels demand close ups of the artist is also evident. Mulvey's concept of the "male gaze", where women are viewed as objects for male pleasure, can be seen in examples of suggestive body language and point-of-view shots in the video.
Goodwins theory analysis
Goodwin analyzed music videos and developed 6 categories that videos typically fit into: intertextuality, artist close-ups, star iconography, voyeurism, music and visuals, and lyrics and visuals. Star iconography represents artists through branding, style, or brand values. Voyeurism exposes audiences to revealing clothing or intimate settings. Music and visuals correlate visuals to illustrate, amplify, or contradict the music. Artist close-ups familiarize audiences with new artists. Intertextuality references other works. Lyrics and visuals illustrate or amplify the song lyrics.
Evaluation question 1
1) The document discusses how a music video was created to analyze key aspects of real music videos based on Goodwin's Theory, including voyeurism, intertextuality, genre characteristics, star image, and the relationship between music/lyrics and visuals.
2) Intertextual elements from music videos like "Kids" by MGMT and "Just" by Radiohead were incorporated.
3) Genre conventions from psychedelic rock and pop videos informed unusual imagery in the video.
4) The protagonist's image was carefully constructed to resemble funk artist Jimi Hendrix.
5) Though lyrics were obscure, visuals synchronized to the music's rhythm to complement its eerie quality.
Different types and styles of music videos
There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
Different types of music video
This document discusses three types of music videos: performance videos that focus solely on the artist performing without narrative; narrative videos that tell a story through a combination of performance and plot; and concept videos that have surreal or nonsensical visuals unrelated to the song's lyrics and instead concentrate on unique editing styles. Examples of each type are provided.
Andrew Goodwin’s Theory
Andrew Goodwin's theory proposes six conventions for music videos: 1) The relationship between lyrics and visuals, which can illustrate, amplify, or contradict the lyrics. 2) The relationship between music and visuals. 3) Genre-related styles and iconography. 4) Multiple close-ups of the artist. 5) Voyeurism, especially of female artists. 6) Intertextual references to other media. Goodwin suggests the visuals should reinforce the lyrics, music, and genre in various ways, such as illustrating, amplifying, or contradicting them. Examples are given of videos that apply these conventions.
Andrew Goodwin
The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.
Andrew goodwin's 6 features of music videos
Andrew Goodwin identified 6 key features of music videos: 1) Videos demonstrate characteristics of their musical genres. 2) Lyrics and visuals are related. 3) Music and visuals are related. 4) Record labels emphasize close-ups of the artist to promote their image. 5) Videos frequently reference the idea of looking through screens and often treat the female body in a voyeuristic way. 6) Videos sometimes make intertextual references to other media like films.
Andrew Goodwin Theory
Andrew Goodwin proposed a theory in 1922 involving 5 characteristics of music videos:
1) Genre characteristics are demonstrated through stereotypical events depending on the genre.
2) There is a relationship between the music and visuals, with visuals representing the lyrics.
3) Record labels demand close-ups of artists to entice audiences and promote sales.
4) Videos frequently reference the notion of looking through seductive portrayals and male gaze.
5) Videos often include intertextual references to film, TV, and popular culture.
Flat plan - Digipak
This album cover design document outlines the layout and content for each side of the CD. The front will feature an image of the artist in a setting related to their music video along with the title, artist name, barcode, and parental advisory sticker. The back repeats the background from the front and lists some of the songs. An interior page depicts another photo of the artist against the same background.
Target audience research target audience
This document profiles two target markets for music merchandise - a 18-year-old male college student in London who enjoys music festivals and driving with friends, and a 20-year-old female university student in Portsmouth who enjoys driving and listening to music. The project demographic is aimed at males and females aged 16-21 who listen to R&B/hip hop music on radio and TV stations like MTV Base and Radio 1 Extra, as those in that age range are more likely to have income to purchase music-related products.
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Misfits dig up her bones
The video summarizes the conventions of a punk rock music video including featuring a scary character and showing the band's performance skills. It shows how the visuals relate to the lyrics, depicting monsters when lyrics mention demons. The editing cuts between shots synchronize with the music. Most of the video features the lead singer, as the record label would want to promote him. It includes fans looking at the band and references to Frankenstein to represent the band's identity and theme of evil. The video has a concept-based approach rather than focusing on narrative or performance.
My presentation 6
Goodwin distinguishes between three types of music videos: illustration videos that cut on beat and literally illustrate the lyrics, amplification videos that cut on and off beat to emphasize features and amplify the narrative meaning of lyrics, and disjuncture videos that cut off beat and use unrelated images to take creative risks in representing the artist. The document provides examples of each type and explains how Goodwin's theory could be applied in creating a music video.
Music video theory research
1) The document summarizes Andrew Goodwin's theory of music videos, which includes six points about common characteristics and relationships seen in music videos such as demonstrating genre traits, relating lyrics and visuals, relating music and visuals, including close-ups of artists, references to looking, and intertextual references.
2) It also discusses Laura Mulvey's theory of the "male gaze" and how music videos often portray women in ways that objectify them within a virgin/whore dichotomy.
3) Finally, it categorizes different types of music videos as narrative based, performance based, or concept based depending on whether they tell a story, feature the artist performing, or have a unifying conceptual
Theorists
Andrew Goodwin's theory states that music videos demonstrate genre characteristics through elements like dance routines, stage performances, and visual styles. There is often a relationship between the visuals and lyrics of the song, whether illustrative or contradictory. Star image creates character for the music artist and develops their reputation over time. Music videos can also reference other media through intertextuality with other videos, films, TV, or brands. Finally, Goodwin's theory notes that many music videos treat the female body in a voyeuristic way through camera angles and shots that emphasize sexuality.
Theorists
Andrew Goodwin's theory states that music videos demonstrate genre characteristics through elements like dance routines, stage performances, and visual styles. There is often a relationship between the visuals and lyrics of the song, whether illustrative or contradictory. Star image creates character for the music artist and develops their reputation over time. Music videos can also reference other media through intertextuality with other videos, films, TV, or brands. Finally, Goodwin's theory notes that many music videos treat the female body in a voyeuristic way through camera angles and shots that emphasize sexuality.
Andrew Goodwin’s theory of music videos
Andrew Goodwin's theory proposes that music videos demonstrate six main points:
1. Music videos demonstrate the genre characteristics of the song.
2. There is a relationship between the lyrics and visuals in a music video.
3. There is a relationship between the music and the visuals in a music video.
4. Music videos feature multiple close-up shots of the main artist.
5. Voyeurism, especially of females, often plays a major role in music videos.
6. Music videos may contain intertextual references to other media texts.
Music video theories
This document summarizes several theories about analyzing music videos:
- Goodwin's theory identifies 6 key aspects to analyze like the relationship between lyrics and visuals, music and visuals, genre style, star image, voyeurism, and intertextual references.
- Mulvey's male gaze theory argues that many music videos depict women as objects of pleasure from a masculine perspective for the audience to view.
- Relationships between lyrics, music, and visuals can illustrate, amplify, or contradict each other to promote the song in different ways. Genre conventions and an artist's image are also important visual elements to consider.
Andrew Goodwin - Music Video Theory
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
Andrew Goodwin theory
Todd Goodwin is a theorist and founder of USF's media studies department. He authored a book analyzing music videos and developed theories about codes and conventions in music videos. His work showed that visuals can illustrate, amplify, or contradict lyrics and music. Common conventions include demonstrating genre characteristics through repeated actions, using sexual imagery for voyeurism and wider appeal, including references to other media, and promoting artists' star quality through close-up shots. Goodwin's theories provided a framework for analyzing relationships between audio and visual elements in music videos.
Godwins theories
The document discusses different types of links that can exist between the visuals and music in a music video. It provides examples of direct links between lyrics and on-screen visuals, links between changes in the music and camera movements, the use of close-ups to market artists, and intertextual references to other works in some music videos.
Detailed analysis 1
This document provides a table to help structure analysis of music videos. It lists 7 key ideas to identify: 1) demonstration of genre characteristics, 2) relationship between lyrics and visuals, 3) relationship between music and visuals, 4) inclusion of close-ups and recurring artist motifs, 5) references to looking/voyeurism, 6) intertextual references, and 7) whether the video is performance, narrative or concept-based. The document then analyzes the music video for Justin Timberlake's "What Goes Around...Comes Around" based on these 7 ideas.
Analysing a music video
The document analyzes Katy Perry's music video for her song "California Gurls" using theories from Andrew Goodwin and Laura Mulvey. It discusses how the genre of pop music appeals to masses through catchy lyrics and scenes of partying. The relationship between the music and visuals is key, with the video matching the style and pace of the song. Goodwin's theory that record labels demand close ups of the artist is also evident. Mulvey's concept of the "male gaze", where women are viewed as objects for male pleasure, can be seen in examples of suggestive body language and point-of-view shots in the video.
Goodwins theory analysis
Goodwin analyzed music videos and developed 6 categories that videos typically fit into: intertextuality, artist close-ups, star iconography, voyeurism, music and visuals, and lyrics and visuals. Star iconography represents artists through branding, style, or brand values. Voyeurism exposes audiences to revealing clothing or intimate settings. Music and visuals correlate visuals to illustrate, amplify, or contradict the music. Artist close-ups familiarize audiences with new artists. Intertextuality references other works. Lyrics and visuals illustrate or amplify the song lyrics.
Evaluation question 1
1) The document discusses how a music video was created to analyze key aspects of real music videos based on Goodwin's Theory, including voyeurism, intertextuality, genre characteristics, star image, and the relationship between music/lyrics and visuals.
2) Intertextual elements from music videos like "Kids" by MGMT and "Just" by Radiohead were incorporated.
3) Genre conventions from psychedelic rock and pop videos informed unusual imagery in the video.
4) The protagonist's image was carefully constructed to resemble funk artist Jimi Hendrix.
5) Though lyrics were obscure, visuals synchronized to the music's rhythm to complement its eerie quality.
Different types and styles of music videos
There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
Different types of music video
This document discusses three types of music videos: performance videos that focus solely on the artist performing without narrative; narrative videos that tell a story through a combination of performance and plot; and concept videos that have surreal or nonsensical visuals unrelated to the song's lyrics and instead concentrate on unique editing styles. Examples of each type are provided.
Andrew Goodwin’s Theory
Andrew Goodwin's theory proposes six conventions for music videos: 1) The relationship between lyrics and visuals, which can illustrate, amplify, or contradict the lyrics. 2) The relationship between music and visuals. 3) Genre-related styles and iconography. 4) Multiple close-ups of the artist. 5) Voyeurism, especially of female artists. 6) Intertextual references to other media. Goodwin suggests the visuals should reinforce the lyrics, music, and genre in various ways, such as illustrating, amplifying, or contradicting them. Examples are given of videos that apply these conventions.
Andrew Goodwin
The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.
Andrew goodwin's 6 features of music videos
Andrew Goodwin identified 6 key features of music videos: 1) Videos demonstrate characteristics of their musical genres. 2) Lyrics and visuals are related. 3) Music and visuals are related. 4) Record labels emphasize close-ups of the artist to promote their image. 5) Videos frequently reference the idea of looking through screens and often treat the female body in a voyeuristic way. 6) Videos sometimes make intertextual references to other media like films.
Andrew Goodwin Theory
Andrew Goodwin proposed a theory in 1922 involving 5 characteristics of music videos:
1) Genre characteristics are demonstrated through stereotypical events depending on the genre.
2) There is a relationship between the music and visuals, with visuals representing the lyrics.
3) Record labels demand close-ups of artists to entice audiences and promote sales.
4) Videos frequently reference the notion of looking through seductive portrayals and male gaze.
5) Videos often include intertextual references to film, TV, and popular culture.
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This document outlines Andrew Goodwin's music video theory, which identifies six common techniques used in music videos. These include demonstrating genre characteristics, having a relationship between lyrics/music and visuals, addressing record label demands, references to voyeurism, intertextual references, and developing a star persona. Examples are provided for each technique. Students are assigned to identify a music video for each technique and explain how it benefits the song. They are also given homework to analyze a music video of their choice using described elements of mise-en-scene, cinematography, sound, editing, representation theories, and audience segmentation.
Goodwins theory
Goodwin's theory outlines several key features of music video genres:
1) Genre characteristics - music videos often reflect their musical genre through stereotypical traits like dance routines.
2) Relationship between music and visuals - visuals can be illustrative, amplifying, or contradicting of the song's lyrics and music.
3) Notion of looking - videos may include "screens within screens" or voyeuristic treatment of the female body.
My version of musical theroies
Andrew Goodwin and Simon Firth present different theories on music video typologies and conventions. Goodwin identifies four relationships between lyrics and visuals in music videos: illustrative, contradictory, amplification, and disjuncture. Firth categorizes music videos as performance, conceptual, or narrative. Performance videos show the artist performing, conceptual rely on metaphor to evoke mood, and narrative tell a story. Richard Dyer argues that pop stars are manufactured images created by the music industry to make money, and that they aim to appeal to a range of audiences.
Goodwin - Voice over script
1. Andrew Goodwin's theory from his book 'Dancing in the Distraction Factory' breaks down music videos into 8 conventions: thought beats, narrative and performance, star image, relation of visuals to songs, technical codes, frequency reference to looking, demonstrating genre characteristics, and intertextuality.
2. The conventions include representing the artist's voice and brand, telling a story through lyrics, having the artist involved to feel authentic, using the artist as the center of attention to promote their image and products, relating visuals to lyrics through different archetypes, using technical elements like editing and lighting to set mood, employing voyeurism and direct address of the audience, demonstrating expectations of different music genres, and using
AS Media Studies - Music video intro
To produce a successful music video, you must follow several rules. Videos must be 3-5 minutes long and feature elements like costume changes, location changes, and varied camera work. They must also suit the artist's style and genre through techniques like linking visuals to lyrics and music or including characteristic genre locations. Additionally, videos often include voyeuristic shots of artists and intertextual references to engage audiences. Overall, videos aim to promote the artist through performance or narrative frameworks that maintain interest on repeated viewings.
Andrew Goodwin & Laura Mulvey Theories
1. Andrew Goodwin outlines several theories of music video conventions including demonstrating genre characteristics through visual elements, establishing relationships between lyrics and visuals, reflecting the tone of the music through pacing of cuts, focusing on artists through close-ups to promote sales, and including intertextual references.
2. Laura Mulvey proposed the "Male Gaze Theory" which suggests that music videos typically represent a heterosexual male perspective in objectifying and exposing the female body through extended shots. However, some argue this perspective ignores when women objectify themselves for confidence or that the gaze can also apply to men.
Music video research
The document discusses various definitions and perspectives on music videos. It begins by defining music videos as short films that integrate song and imagery for promotional or artistic purposes. It then examines definitions from scholars on what constitutes a good music video. Technical aspects like editing, camerawork, and lighting are discussed. Different types of music videos like performance, narrative, and conceptual are outlined. The document also explores theoretical concepts like authenticity, stardom, and how music videos relate to postmodern culture. Experts provide insights on the production process and how music videos can effectively promote songs.
Characteristics of a music video (evaluation)
According to Andrew Goodwin's theory, there are 6 key characteristics of music videos:
1) They demonstrate genre characteristics through elements like dance routines or stage performances.
2) The visuals have a relationship with the song lyrics, either illustrating, amplifying or contradicting them.
3) The visuals also have a relationship with the music in the same ways.
4) Record labels want close-ups of the artist. Artists may develop recurring visual motifs.
5) Videos often reference looking or voyeurism, especially of women.
6) They frequently allude to other media through intertextual references.
Goodwin's theory linked to rap and r&b
Goodwin's Theory Linked to Rap and R&B
Goodwin suggested 6 principles for relating visual elements in music videos to lyrics, music, and genre characteristics: 1) Visuals amplify lyrics, 2) Visuals reflect music's rhythm, 3) Genres have visual and lyrical tendencies, 4) Videos employ ways of looking like eye contact or voyeurism, 5) Close-ups and image motifs promote the artist, 6) Videos reference other media through style or content allusions. Examples are given for each principle from rap and R&B videos like Bobby Valentino's "Slow Down" and 50 Cent's "Just a Lil Bit."
Andrew Goodwin's Music Video Theory
Andrew Goodwin developed a theory that most music videos today follow at least one of his six ideas: 1) Demonstrating genre characteristics, 2) Having a relationship between lyrics and visuals, 3) Having a relationship between music and visuals, 4) Including close-ups of the artist to promote them, 5) Developing visual motifs across their work, and 6) Referencing the notion of looking or including intertextual references. Goodwin's theory suggests that effective music videos link aspects of the music, lyrics, genre conventions and visual storytelling.
Music video types
The document describes three types of music videos:
1. Performance videos focus on the artist singing and playing their song, conveying the live concert experience.
2. Narrative videos tell a story through a sequence of events, commonly a love story.
3. Conceptual videos rely on metaphor and poetic form to create a mood rather than tell a linear story, allowing for multiple interpretations.
Blog 6 pop video
There are three main ways that music videos relate the visuals to the song: illustrating the meaning of lyrics and genre, constantly manipulating meanings and effects, or completely ignoring the meaning of the song. Music videos are meant to promote repeat viewing while balancing narrative elements and live performance. Effective music videos make artistic statements through techniques like editing, repetition, symbolism, or unique visual concepts to catch audience attention and boost sales. The process of making a music video generally involves a record label commissioner sending a track to several directors who submit treatment ideas before one is selected to produce the final video.
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This document discusses the conventions and techniques used in music videos and album packaging. It begins by outlining some key conventions of music videos, such as frequent close-ups of artists, camera movements, lighting, costumes/props, and how they present the artist's identity and expression. It then discusses music video theories from Dyer and Goodwin regarding how stars are constructed and how videos reference voyeurism. Examples from a music video are provided. Conventions of R&B videos and digipaks are then outlined, such as emphasizing sexuality and wealth. Finally, examples from the student's own music video and digipak design are provided and analyzed.
Question 1
The document discusses the conventions of music videos according to Andrew Goodwin. It summarizes that music videos typically demonstrate genre characteristics, have a relationship between music and visuals in terms of tone and atmosphere, include close-ups of the artist, reference notions of looking, and can include intertextual references. The response then analyzes how the student's own music video conforms to several of these conventions, including having visuals that reflect the tone of the music, including close-ups of the actor's face, and illustrating the overall story or narrative of the song.
Music Video Style
This document discusses the style and techniques used in music videos. It describes how camera work, editing, narrative, mise-en-scene, and other elements contribute to developing a recognizable style. Specific techniques discussed include the frequent use of close-ups to create intimacy, fast-paced editing to encourage repeat viewings, and fragmented narratives that suggest storylines. Music videos also represent performers in ways that allow for greater access and role-playing than live concerts alone.
Andrew goodwin’s music video theory
Andrew Goodwin identifies 6 conventions that are commonly used in music videos:
1) The relationship between lyrics and visuals - the visuals can illustrate, amplify, or contradict the lyrics.
2) "Thought beats" - the visuals are edited to the music/beats of the song.
3) Genre-related style and iconography represent the music's style and make it recognizable.
4) Close-ups of the artist promote their star image and brand.
5) Voyeurism, especially of females, entices audiences' interest in the artist.
6) Intertextual references to other media engage audiences through recognition.
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Music video theory
This document summarizes several music video theories proposed by different scholars:
1. Andrew Goodwin's theory focuses on editing techniques that synchronize with the music, using different scenes to depict different parts of songs. It also emphasizes using music videos to convey narrative and showcase the artist's performance, image, and style.
2. Vladimir Todorov's narrative theory analyzes the typical structure of stories into five stages: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and new equilibrium. This structure applies to many music videos.
3. Vladimir Propp's theory identifies eight common character types frequently seen in media narratives, including heroes, villains, helpers, and princesses.
Andrew goodwin theory
Andrew Goodwin established a theory in his 1992 book "Dancing in the Distraction Factory" identifying six main elements that audiences observe in music videos. These elements are: 1) the relationship between lyrics and visuals, 2) the relationship between music and visuals, 3) genre-related style and iconography, 4) multiple close-ups of the artist, 5) voyeurism and focusing on the female body, and 6) intertextual references to other media. Goodwin's theory provides a framework for understanding how music videos engage audiences through illustrating, amplifying, or contradicting the music, lyrics, and artist's persona.
Music video genres
The document discusses three main genres of music videos: narrative, concept, and performance. Narrative music videos tell a story throughout the video, often about relationships, while concept videos use abstract themes and visuals to engage audiences. Performance videos focus on showing the artist performing. Each genre has strengths, such as narrative videos satisfying audiences with a resolved story, while concept videos can go viral for their unusualness. However, each genre also has weaknesses, such as concept videos sometimes being too obscure or narratives following predictable relationship themes.
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The document discusses feedback received from an audience on a music video production. The creator played 5 songs for 22 target audience members and received feedback on which songs were upbeat and had meaning. Listening to this feedback helped the creator learn about the type of music the audience preferred. Similar feedback was obtained at different stages of production, such as when choosing editing techniques, locations, models, and mockups. Receiving audience input improved the creator's understanding of their target demographic and allowed them to advance their work by making it more tailored to the audience's preferences.
Evaluation 2
The document summarizes the use of digital technologies during the construction, research, planning, and evaluation stages of a media project. A variety of online platforms and software programs were used including Blogger for sharing work, YouTube for research, Prezi and Zoho for presentations, Photoshop for image editing, and Premier Pro for video editing. Overall, the student's digital skills improved over the course of the project and different technologies were utilized at each stage to effectively plan, create, and evaluate their media production.
Evaluation 1
The document summarizes how the media product uses and develops conventions of existing R&B albums, covers, and music videos. Key points:
1) The front cover features a close-up image of the artist to conform to conventions of portraying the male artist as attractive and masculine. Color schemes and imagery represent themes relating to the album.
2) Design elements like font, placement of title, and style of artist photography on the cover and back conform to typical R&B album conventions.
3) Inspiration is drawn from existing successful R&B albums, covers, advertisements and music videos to replicate familiar conventions that will make the media product recognizable to audiences. Some conventions are subverted to add
Planning moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or message. Designers and artists use mood boards early in the creative process to establish themes and aesthetics for their projects.
Album Cover Moodboard
This moodboard shows different styles of album art grouped by genre and artist to help understand their costume codes and gesture codes. It provides ideas for how to create an album cover in different ways by learning from other album designs. The moodboard helps incorporate lessons from other album covers into the creator's own production.
Contents page - Leading up to final production
The document discusses features related to fashion in 3 sentences or less. It does not provide enough contextual information to generate an accurate 3 sentence summary.
Double page spread draft
An upcoming rapper named King Milo is promoting his new album and fashion line, boasting that he is unique and the best. An exclusive interview provides more details about King Milo, who sees himself as a rising star in both rap music and fashion.
Crest Meaning
The document discusses using a crest consistently throughout a double page spread to create recognition for the audience. The crest represents champions and winners, which conforms to the genre of rap music where rappers see themselves as winners among other artists. This use of the crest adheres to conventions of typical rap magazine products.
9 Evaluation - Pleniminary task
This document compares the author's preliminary and final productions of a rap magazine. In the preliminary task, the author lacked understanding of editing, fonts, color schemes, and the target audience. The final production shows improvement in layout, design, photography, and understanding conventions like fonts, poses, and logos that appeal to and represent rap culture. The author's skills grew to make a higher quality product that better engages the intended audience.
Production : Double page spread
The document discusses an exclusive interview with an up-and-coming rapper named King Milo who is described as the future shooting star of rap and fashion.
Production - Front page
The document appears to be a website homepage or magazine cover announcing various hip hop music news stories including: A$AP Rocky collaborating with GUESS on a capsule clothing collection; Drake confirming the release of his album "Views From The 6"; A$AP Ferg releasing a new album called "Always Strive and Prosper"; Skepta being highlighted as one to watch; Kanye West planning to release two more albums this year; Flatbush Zombies debuting at number 10 on a music chart; and someone being called rap's new heavyweight. It also advertises a free CD and low print issue price.
Production Contents Page
The document discusses several topics related to fashion and music. It mentions that some of the best dressed people in the industry show where fashion is headed. An up-and-coming rapper named SSkeptais is ruling the radio and poised to rise to the top. It also explores how music recordings leak online before their official release dates. Another section profiles a rapper named KINGMILO who says he is just being himself and not misunderstood. Finally, it talks about how the A$AP MOB collective is spreading their style to neighborhoods everywhere through high fashion.
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A2 - Part 1 - Music Conventions
- 1. Andrew Goodwin Andrew Goodwin believes that genre in music videos should represent stereotypes and the conventions of that certain genre. For example: Rappers = Talking about women, money and wearing jewelry like chains and clothes like hats, including the use of big houses. https://youtu.be/pVd3--VlHNU - French Montana - Pop That. He also says that Sound and Vision shows a transparent relationship between lyrics and visuals. – Eg Pop That. He states that the video directly represents the lyrics of the song and an example of this would also be Pop That by French Montana or Bake Sale by Wiz Khalifa - Illustrativehttps://www.youtube.com/watch?v=rTAZlHGOVo8 Amplification – He also states that videos can also manipulate the audience through repitition of key meanings. Disjuncture – This means the songs meaning is ignored. Notions of Looking- we are ‘watching’ the performer and gaining pleasure from it. Typically features windows and mirrors etc. Star Image- promotion of the star through the video using frequent close ups and things representing themselves. Intertextuality- reference to other media texts (such as other songs, films etc.). Allows the audience to quickly decode the meaning.
- 2. Simon Firth • Simon Firth stated that “music videos may be characterised by three broad typologies: performance, narrative and conceptual” (1988) https://youtu.be/SR6iYWJxHqs - Example
- 3. Performance • Performance videos, the most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The aim of this is show a sense of the in- concert experience. • http://www.youtube.com/watch?v=fmXLzY8kbYA
- 4. Performance • Performance videos that display the star or group in the studio remind the viewer that the soundtrack and album are still important. • “Performance oriented visuals cue viewers that, indeed, the recording of the music is the most significant element” (Gow, 1992) • http://www.youtube.com/watch?v=xGPeNN9S0Fg
- 5. Narrative • A video may tell any kind of story in linear, cause-effect sequencing. Love stories are the most common narrative mode in music video and normally follow the pattern of boy meets girl, boy loses girl, boy gets girl back. Action in the story is dominated by males who do things and females who passively react or wait for something to happen (Schwichtenberg, 1992). • http://www.youtube.com/watch?v=M97vR2V4vTs
- 6. Conceptual • Conceptual videos rely on poetic form, primarily metaphor (Frith, 1988). The conceptual video can be metaphysical poetry articulated through visual and verbal elements. • “These videos make significant use of the visual element, presenting to the eye as well as the ear, and in doing so, conveying truths inexpressible discursively” (Lorch 1988). • “Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing” (Frith 1988) • http://www.youtube.com/watch?v=uuZE_IRwLNI • http://www.youtube.com/watch?v=3O1_3zBUKM8